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  • Richard Joyce

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  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017

    People-Based Data, New Paths To Inventory, And Even More Transparency Drive Innovation Amidst Consolidation

    In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel,...

  • For B2C Marketing Professionals

    Report

    Report Transition From Multichannel To Omnichannel Digital Media Buying

    Strategic Plan: The Digital Media Buying Playbook
    February 9, 2017 | Richard Joyce

    Moving to the next stage of digital media buying maturity requires a plan that aligns digital media buying practices across all six key dimensions of maturity over the long term: strategy, data,...

  • For B2C Marketing Professionals

    Report

    Report The Omnichannel Digital Media Buying Maturity Framework

    Assessment: The Digital Media Buying Playbook
    February 2, 2017 | Richard Joyce

    Marketing leaders fall into four stages of digital media buying maturity based on their firms' strength across six dimensions: strategy, data, analytics and measurement, technology, resources, and...

  • For B2C Marketing Professionals

    Report

    Report Fake News: More Proof That Advertisers Must Choose Quality Over Quantity

    Protect Your Brand By Balancing Automation, Audience, And Context
    January 12, 2017 | Melissa Parrish, Susan Bidel

    The scourge of fake news has thrown platforms, publishers, advertisers, and political candidates into a tailspin. How can a problem this pervasive and explosive ever be overcome? The first step is...

  • For B2C Marketing Professionals

    Report

    Report Make The Case For Ad Technology Investments

    Business Case: The Digital Media Buying Playbook
    December 6, 2016 | Richard Joyce, Michelle Bishop

    Advertising technologies promise to improve media performance, make customer data more actionable, and boost efficiency. This report helps B2C marketing professionals make a convincing business...

  • For B2C Marketing Professionals

    Report

    Report Create An Omnichannel Digital Media Buying Practice For Entitled Customers

    Executive Overview: The Digital Media Buying Playbook
    November 28, 2016 | Richard Joyce

    Marketing leaders are embracing omnichannel advertising to create connected experiences that drive better results. How? By using data and adtech that make omnichannel advertising easier. But to...

  • For B2C Marketing Professionals

    Report

    Report Brief: Drive Programmatic Action With Multitouch Attribution Data

    Executing Smarter Digital Media Buys
    October 26, 2016 | Richard Joyce

    The increasingly complex digital media environment has made understanding the success of even trackable campaigns difficult for marketers. As a result, B2C marketers often rely on single points of...

  • For B2C Marketing Professionals

    Report

    Report The Future Of Omnichannel Media Buying Is Programmatic

    Vision: The Digital Media Buying Playbook
    October 7, 2016 | Richard Joyce

    Marketing leaders are embracing omnichannel advertising to create connected experiences that drive better results. How? By using programmatic approaches to make data-driven media buying decisions....

  • For B2C Marketing Professionals

    Report

    Report Measurement Is A Digital Media Buyer's Best Friend

    Performance Management: The Digital Media Buying Playbook
    August 31, 2016 | Susan Bidel, Richard Joyce

    In the world of the always addressable customer — where always connected consumers expect to see the right message in the right place at the right time — sound, sophisticated measurement of every...

  • For B2C Marketing Professionals

    Report

    Report Brief: Don't Get Lost In The Point Solution Versus Full-Stack Ad Technology Debate

    Make Adtech Investments Based On Maturity And ROI
    August 23, 2016 | Richard Joyce

    Building your advertising technology (adtech) stack means debating whether point solutions or full-stack solutions work for you. But that is the wrong question. Instead of fretting over this...

  • For B2C Marketing Professionals

    Report

    Report It's Time To Unleash The Database Of Affinity

    Marketers Who Choose The Right Affinity Targeting Partners Are Generating Results
    July 8, 2016 | Richard Joyce

    Your targets express their affinities online in billions of ways — resulting in a database of affinity that you can use for powerful targeting. Some marketers use affinity data to acquire new...

  • For B2C Marketing Professionals

    Report

    Report Best Practices For Omnichannel Digital Media Buying

    Processes: The Digital Media Buying Playbook
    April 15, 2016 | Richard Joyce

    As more and more marketing leaders embrace omnichannel digital media buying, the processes and tools they use are rapidly evolving. This report will provide marketers with a collection of...

  • For B2C Marketing Professionals

    Report

    Report Build An Empowered Digital Media Buying Team

    Organization: The Digital Media Buying Playbook
    April 14, 2016 | Richard Joyce

    Omnichannel digital media buying requires marketers to embrace new processes, partnerships, and staffing. The organization report of the digital media buying playbook helps B2C marketers plan and...

  • For B2C Marketing Professionals

    Report

    Report The Tools You Need To Master Omnichannel Digital Media Buying

    Tools And Technology: The Digital Media Buying Playbook
    April 11, 2016 | Richard Joyce

    This report analyses the choices marketers make when evaluating and selecting the technology to support their digital media buying, like data management platforms (DMPs) and demand-side platform...

  • For B2C Marketing Professionals

    Report

    Report Maximize Media ROI With A Customer-Centric Approach

    March 15, 2016 | Susan Bidel, Richard Joyce

    Moving to a higher level of digital media buying maturity requires digital marketing teams to improve their planning and delivery around four key pillars: organization, planning and execution,...

  • For B2C Marketing Professionals

    Report

    Report The State Of Programmatic Digital Media Buying 2015

    Benchmarks: The Digital Media Buying Playbook
    March 9, 2016 | Richard Joyce

    This report highlights the key findings from our 2015 DSP and DMP Forrester Wave™ online surveys, with a focus on key challenges and best practices for applications of programmatic digital media...

  • For B2C Marketing Professionals

    Report

    Report Brief: Meta-DSPs — One Buy Platform To Rule Them All?

    New Tools For Trading Desks Accelerate Consolidation Of The Buy-Side Ad Tech Landscape
    January 27, 2016 | Samantha Merlivat, Richard Joyce

    A handful of trading desks have developed so-called "meta-DSP" capabilities: an integration layer that lets them manage and optimize campaigns across multiple DSPs from one single entry point....

  • For B2C Marketing Professionals

    Report

    Report The Digital Media Buying Maturity Framework

    December 22, 2015 | Richard Joyce

    Marketing leaders fall into four stages of digital media buying maturity, based on their firms' strength across culture, organization, planning and execution, customer data management, measurement,...

  • For B2C Marketing Professionals

    Report

    Report Bridging The Cross-Device Chasm

    How Marketers Can Bridge The Cross-Device Gap To Better Win, Serve, And Retain Customers
    November 23, 2015 | Richard Joyce

    Today's B2C marketers' challenge is to reach always-addressable customers across multiple screens effectively. While a multitude of tools present cross-device targeting and measurement as table...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Data Management Platforms, Q4 2015

    The Data Management Platforms That Matter Most And How They Stack Up
    November 10, 2015 | Susan Bidel, Richard Joyce

    In our 66-criteria evaluation of data management platforms (DMPs), we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider...

  • For B2C Marketing Professionals

    Report

    Report Make The Business Case For Programmatic Digital Media Buying

    October 26, 2015 | Richard Joyce

    B2C marketers are embracing data management platforms (DMPs) and demand-side platforms (DSPs) to mine previously untapped sets of data and to inform their digital media buying practices. Marketers...

  • For B2C Marketing Professionals

    Report

    Report It's Time To Separate "Social" From "Media"

    Why Marketers Must Hand Social Ad Budgets To Media Buyers
    August 6, 2015 | Nate Elliott, Richard Joyce

    Paid advertising now accounts for 83% of marketers' social spending — and most companies hand their social ad budgets to social marketers. But they'd be wiser to let their media buyers handle...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Demand-Side Platforms, Q2 2015

    The Nine Providers That Matter Most And How They Stack Up
    June 3, 2015 | Richard Joyce

    In Forrester's 53-criteria evaluation of demand-side platform (DSP) vendors, we identified the nine most significant software providers — AOL, AppNexus, AudienceScience, DataXu, Google,...

  • For B2C Marketing Professionals

    Report

    Report Quick Take: Verizon Buys AOL To Recast Ad Tech's Foundations

    Forget About The Media Assets, This Deal Is All About Audience Targeting Capabilities
    May 13, 2015 | Luca S. Paderni, James L. McQuivey

    On May 12, 2015, Verizon announced its acquisition of AOL for a reported $4.4 billion dollars. This move is in keeping with the company's ongoing commitment to investing in technology and talent to...

  • For B2C Marketing Professionals

    Report

    Report Build A Better Digital Media Strategy

    January 6, 2015 | Richard Joyce

    Moving up the digital media buying maturity ladder requires a plan that improves digital media buying practices across all six key dimensions of maturity over the long term: culture, organization,...