For Customer Experience Professionals
Quantifying Cultural Bias In Customer ExperienceApril 12, 2017 | Kyle Steinhouse
Improving customer experience (CX) is a vital business priority. But for global brands, measuring and reporting CX can be tricky. Are intercountry differences in CX metrics due to cultural biases...
For CMO Professionals
Asia Pacific Consumer Technographics®
The age of the customer means that consumers are increasingly empowered by new technologies, rich information resources, and a wide choice of brands. To keep pace, businesses must understand how...
For B2C Marketing Professionals
A Forrester Data Snapshot
Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...
For eBusiness & Channel Strategy Professionals
A Forrester Data SnapshotJune 15, 2016 | Nicole Dvorak, Kyle Steinhouse
Apps and mobile websites serve both distinct and overlapping needs, sometimes for the same customer. By looking at consumers’ passively collected behavior on smartphones, we found that for...
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