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  • Brigitte Majewski

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  • For B2C Marketing Professionals

    Report

    Report Predictions 2017: The Dawn Of ‘Less Is More' In Marketing

    In A Post-Digital World, Marketers Will Prioritize Quality Experiences Over Quantity Of Advertising
    November 3, 2016 | Brigitte Majewski

    "Less" is not in the modern B2C marketer's lexicon. The easiest way to reach fragmented audiences has long been "more": more ads in more places with more frequency — until now. With frustrated...

  • For B2C Marketing Professionals

    Report

    Report Predictions 2016: Personal At Last For B2C Marketers

    How Innovative B2C Marketers Will Crack The Contextual Code To Reach And Engage Individuals
    November 13, 2015 | Shar VanBoskirk, Luca S. Paderni

    Marketers will face a hypercompetitive 2016 with one more year of digital experience under their belts, easier access to contextual insights, and improved technology. These factors will stimulate...

  • For B2C Marketing Professionals

    Report

    Report Predictions 2016: Social Gets Reinforcements

    Social Marketers Will Partner With Colleagues In Customer Service And Media Buying
    November 13, 2015 | Erna Alfred Liousas, Brigitte Majewski

    Both consumers and marketers love to use social media — but brands still struggle to get value from the big social networks. In 2016, social marketers won't just refocus their efforts on...