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  • Brigitte Majewski

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  • For B2C Marketing Professionals

    Report

    Report Predictions 2018: Data Drives Media Disruption

    Who Has Data, And How The Way They Use It Will Determine Success

    The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C...

  • For B2C Marketing Professionals

    Report

    Report The New Agency Operating Model For Brands

    Follow A Four-Step Plan To Realign Your Agency's Value Around The Customer
    April 6, 2017 | Brigitte Majewski, Sarah Sikowitz

    The marketer and agency relationship is broken. Before selecting yet another agency that will ultimately disappoint, marketers need to take an outside-in approach that prioritizes customer...

  • For B2C Marketing Professionals

    Report

    Report Predictions 2017: The Dawn Of ‘Less Is More' In Marketing

    In A Post-Digital World, Marketers Will Prioritize Quality Experiences Over Quantity Of Advertising
    November 3, 2016 | Brigitte Majewski

    "Less" is not in the modern B2C marketer's lexicon. The easiest way to reach fragmented audiences has long been "more": more ads in more places with more frequency — until now. With frustrated...

  • For B2C Marketing Professionals

    Report

    Report Predictions 2016: Personal At Last For B2C Marketers

    How Innovative B2C Marketers Will Crack The Contextual Code To Reach And Engage Individuals
    November 13, 2015 | Shar VanBoskirk, Luca S. Paderni, Brigitte Majewski

    Marketers will face a hypercompetitive 2016 with one more year of digital experience under their belts, easier access to contextual insights, and improved technology. These factors will stimulate...

  • For B2C Marketing Professionals

    Report

    Report Predictions 2016: Social Gets Reinforcements

    Social Marketers Will Partner With Colleagues In Customer Service And Media Buying

    Both consumers and marketers love to use social media — but brands still struggle to get value from the big social networks. In 2016, social marketers won't just refocus their efforts on tactics...