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  • Brandon Purcell

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  • For Customer Insights Professionals

    Report

    Report The Top Emerging Technologies In Artificial Intelligence

    Four Technologies That Will Help Customer Insights Pros Sense, Think, And Act
    April 6, 2017 | Brandon Purcell

    AI is poised to completely reframe how businesses operate and consumers interact. For CI pros, AI will soon share both the computational and sensory workload required for customer understanding....

  • For Customer Insights Professionals

    Report

    Report Q&A: The Secrets Of Successful Segmentation Revealed

    Best Practices For Mastering This Core Customer Analytics Method
    March 1, 2017 | Brandon Purcell

    In the age of the customer, one size fits few. Customer segmentation provides the key to delivering relevant customer experiences, but many customer insights (CI) pros haven't yet mastered...

  • For Customer Insights Professionals

    Report

    Report TechRadar™: Artificial Intelligence Technologies And Solutions, Q1 2017

    It's Time To Put On Your Training Wheels
    January 18, 2017 | Brandon Purcell, Rowan Curran

    Artificial intelligence (AI) has been around since the 1950s and become increasingly popular over the past few years due to advances in deep learning and data storage and processing. With the...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Artificial Intelligence Technologies, Q1 2017

    AI Technologies Will Augment Your Enterprise Applications, Amplify Your Intelligence, And Unburden Your Employees
    January 18, 2017 | Rowan Curran, Brandon Purcell

    Artificial intelligence (AI) is an old idea. But a broad set of important technologies is emerging, which big data, cloud storage, and compute have enabled. AI is a liberatory technology at its...

  • For Customer Insights Professionals

    Report

    Report Close The Insights-To-Action Gap With A Clear Implementation Plan

    Processes: The Customer Analytics Playbook
    December 8, 2016 | Brandon Purcell

    Many companies still struggle to realize value from predictive analytics despite considerable investments in technology and human capital. This is largely due to the "insights-to-action gap" — the...

  • For Customer Insights Professionals

    Report

    Report Pick A Powerful Pilot To Propagate Customer Analytics

    Business Case: The Customer Analytics Playbook
    October 28, 2016 | Brandon Purcell

    While most companies understand the importance of transforming data into insights, many struggle to get their customer analytics practice off the ground and are missing out on a huge opportunity....

  • For Customer Insights Professionals

    Report

    Report How Analytics Drives Customer Life-Cycle Management

    Vision: The Customer Analytics Playbook
    October 18, 2016 | Brandon Purcell, Srividya Sridharan

    With the growing importance of customer insights in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...

  • For Customer Insights Professionals

    Report

    Report It's Time To Raise The Bar With Analytics

    Assessment: The Customer Analytics Playbook
    October 7, 2016 | Brandon Purcell

    Customer analytics powers customer-obsession by helping insights-driven businesses understand their customers and drive growth. While advanced statistical techniques form the backbone of customer...

  • For Customer Insights Professionals

    Report

    Report Analyzing Analytics: How To Measure The Impact Of Customer Analytics

    Performance Management: The Customer Analytics Playbook
    September 26, 2016 | Brandon Purcell

    Customer insights (CI) professionals may be great at building predictive models, but they often struggle to prove their value to the business. This report gives CI pros a framework for performance...

  • For Customer Insights Professionals

    Report

    Report Propel Your Customer Analytics Evolution With The Right Technology Provider

    Landscape: The Customer Analytics Playbook
    August 8, 2016 | Brandon Purcell

    During the Forrester Wave™ evaluation of customer analytics solutions, we surveyed 38 vendor clients about their vendor partnerships and interviewed 31 of them. We found that customer insights (CI)...

  • For Customer Insights Professionals

    Report

    Report The State Of Customer Analytics 2016

    Benchmarks: The Customer Analytics Playbook
    July 20, 2016 | Brandon Purcell

    To assess the current state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 142 customer analytics and...

  • For Customer Insights Professionals

    Report

    Report Optimize Customer Interactions With Customer Lifetime Value Analysis

    How To Implement, Calculate, And Embrace This Elusive Metric
    June 13, 2016 | Brandon Purcell

    Customer lifetime value (CLV) is not a new metric, but until recently it has been a largely conceptual construct. The few firms that calculated CLV did so at an aggregate level and used the result...

  • For Customer Insights Professionals

    Report

    Report Advance Your Customer Analytics With Five Emerging Methods

    Continuous Improvement: The Customer Analytics Playbook
    May 4, 2016 | Brandon Purcell

    The customer analytics environment is morphing from traditional practices that rely on internally sourced, static customer data to practices that apply a predictive lens to externally sourced,...

  • For Customer Insights Professionals

    Report

    Report Turn Data Into Insights With Customer Analytics

    Executive Overview: The Customer Analytics Playbook

    The sheer scale and diversity of customer data provides rich new sources of insight, allowing firms to engage in novel ways and enable digital disruption of entire industries. Today, customer...

  • For Customer Insights Professionals

    Report

    Report TechRadar™: Customer Analytics Methods, Q2 2016

    Road Map: The Customer Analytics Playbook

    Forrester has identified 15 key customer analytics methods that customer insights (CI) professionals must master. CI professionals are faced with tough decisions about which combination of methods...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Customer Analytics Solutions, Q1 2016

    The 11 Providers That Matter Most And How They Stack Up
    March 7, 2016 | Brandon Purcell

    In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan,...

  • For Customer Insights Professionals

    Report

    Report Deciphering A Fragmented Customer Analytics Ecosystem

    Tools And Technology: The Customer Analytics Playbook
    February 24, 2016 | Srividya Sridharan, Brandon Purcell

    With the increased focus on insights-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently...

  • For Customer Insights Professionals

    Report

    Report Four Levels Of Effective Analytics Planning

    Strategic Plan: The Customer Analytics Playbook
    February 24, 2016 | Brandon Purcell

    Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...

  • For Customer Insights Professionals

    Report

    Report A Stopgap For Data Science Scarcity

    September 21, 2015 | Brandon Purcell

    Data scientists play an essential role in converting the ever-increasing amount of customer data into more profitable customer relationships. The scarcity of skilled data scientists, however, is...