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  • Brendan Miller

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Top Cybersecurity Threats For Retailers In 2018

    Digital Transformation Means Retailers Must Get Cyber-Ready
    November 15, 2017 | Brendan Miller, Josh Zelonis

    Attackers are exploiting your digital transformation efforts. The age of the customer demands that retailers go on the offensive and exceed the demands of today's digital customers while also...

  • For eBusiness & Channel Strategy Professionals

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    Report The Forrester Retail Wave™: US Mobile Web, Q4 2017

    The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites
    October 26, 2017 | Brendan Miller, Jennifer Wise

    The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion,...

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    Report Quick Take: Amazon Buying Whole Foods Raises A Red Flag For All Retailers

    Playing Defense Will Just Prolong Your Demise

    On June 16, 2017, Amazon announced that it's buying Whole Foods for $42 a share, in a deal valued at $13.7 billion. In this report, we analyze why Amazon is significantly upping its game from...

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    Report Case Study: How Kohl's Operationalizes Its Digital Strategy

    May 31, 2017 | Brendan Miller

    Expanding digital shopping channels, downward pricing pressures, and heightened consumer and investor expectations are disrupting traditional brick-and-mortar retailers. This case study provides...

  • For eBusiness & Channel Strategy Professionals

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    Report The Five Fixes To Increase Mobile Checkout Conversion

    Optimize Your Mobile Checkout To Capture More Mobile Web Sales
    May 9, 2017 | Brendan Miller

    Most consumers won't download your app, but they will visit your mobile website. Mobile web traffic overtook desktop traffic in 2017, so retailers need to make their mobile checkout more convenient...

  • For eBusiness & Channel Strategy Professionals

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    Report Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

    eBusiness Leaders Need An Android Mobile Payments Strategy
    May 1, 2017 | Brendan Miller, Jacob Morgan

    Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the...

  • For eBusiness & Channel Strategy Professionals

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    Report Boost Your Conversions With Checkout Financing

    Assessing The New Alternative Retail Financing Providers
    April 28, 2017 | Brendan Miller

    A new category of disruptive credit providers and technology solutions is delivering credit during checkout, putting a new spin on retail financing. Retail credit programs have long boosted sales...

  • For eBusiness & Channel Strategy Professionals

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    Report US Mobile Payments Will More Than Triple By 2021

    Highlights From Forrester's Data Mobile Payments Forecast, 2016 To 2021 (US)
    January 25, 2017 | Brendan Miller

    Forrester estimates that mobile payment transactions in the US will grow to $282.9 billion by 2021. Retailers are starting to get customer loyalty and engagement ROI from this technology. This...

  • For eBusiness & Channel Strategy Professionals

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    Report Fuel Retail Transformation With Payments Data

    A Blueprint For Turning Retail Transaction Data Into Customer Insights
    November 9, 2016 | Brendan Miller

    eBusiness pros to date have overlooked an invaluable source of customer insights: payments data. We surmise that they've hesitated because payments data is inherently sensitive, and they worry...

  • For eBusiness & Channel Strategy Professionals

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    Report The Forrester Wave™: Global Commerce Payment Providers, Q4 2016

    The Payment Providers That Matter Most And How They Stack Up
    November 4, 2016 | Brendan Miller

    Using our 23-criteria evaluation, Forrester identified, researched, analyzed, and scored the 11 most significant US merchant payment processing providers: ACI Worldwide, Adyen, Chase Commerce...

  • For eBusiness & Channel Strategy Professionals

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    Report Predictions 2017: The Line Between Digital And Physical Retailing Will Vanish

    Retail eBusiness pros in 2017 will face numerous challenges, from wooing cautious consumers and creating rich personalized customer experiences to offering free and fast delivery (without breaking...

  • For eBusiness & Channel Strategy Professionals

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    Report The State Of Retail Payments 2016

    Securing Consumer Payment Data Continues To Dominate The Payments Agenda
    September 8, 2016 | Brendan Miller

    The State of Retail Payments 2016 is a new study by the National Retail Federation (NRF) and Forrester, which profiles the views and decisions about payments of the North American retailers we...

  • For eBusiness & Channel Strategy Professionals

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    Report Choose The Right Payment Processing Solution For Your Organization

    To Stay Ahead, Merchants Need To Evaluate Their Payment Vendors
    August 18, 2016 | Brendan Miller

    eBusiness pros need payment vendors that proactively drive them closer to their customers — but they don't always recognize payment acceptance as a strategic element of their digital business...

  • For eBusiness & Channel Strategy Professionals

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    Report Vendor Landscape: Untangle Payment Acceptance For The Age Of The Customer

    Extract More Than Price Reductions From Your Payment Vendors
    June 29, 2016 | Brendan Miller

    For eBusiness professionals, accepting electronic payments is highly complex. It includes transmitting sensitive financial information, managing a diverse array of payment methods and tender types,...

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    Report Executive Q&A: Breaking Down Blockchain In Six Questions

    A Primer For eBusiness And Channel Strategy Professionals
    June 7, 2016 | Brendan Miller

    Many observers are heralding blockchain as an emerging economic force similar to the internet in the 1990s. Billions of dollars are flowing into blockchain startups, and eBusiness pros are...

  • For eBusiness & Channel Strategy Professionals

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    Report Five Payment Trends North American eBusiness Professionals Should Watch: 2016 To 2018

    April 13, 2016 | Brendan Miller

    Consumers are tapping digital touchpoints to shop, and they increasingly rely on mobile devices online and in-store. In turn, retailers are shifting their attention to deliver more value to...

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    Report Executive Q&A: How US Merchants Should Unlock More Value From NFC Payments In 2016

    March 2, 2016 | Brendan Miller

    In the past year, two market factors started to shape the next phase for mobile payments in-store. First, tech giants like Apple, Google, and Samsung released new NFC-based payment systems. Second,...