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  • Fiona Swerdlow

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: Amazon Buying Whole Foods Raises A Red Flag For All Retailers

    Playing Defense Will Just Prolong Your Demise
    June 20, 2017 | Brendan Miller, Brendan Witcher

    On June 16, 2017, Amazon announced that it's buying Whole Foods for $42 a share, in a deal valued at $13.7 billion. In this report, we analyze why Amazon is significantly upping its game from...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Future Of The Digital Store

    Vision: The Digital Store Playbook
    March 6, 2017 | Fiona Swerdlow

    Today's empowered customers own multiple digital devices that they use to engage with brands and retailers — on their own terms — while shopping in-store. Simultaneously, new technologies are...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2017: Key Metrics, Business Objectives, And Mobile

    Benchmarks: The Retail eCommerce Playbook
    February 28, 2017 | Fiona Swerdlow

    Retailers must continually evolve and adapt with increasingly empowered customers and the ever-changing technology available to them. The annual "The State Of Retailing Online" study by Shop.org,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Rank Yourself With The Digital Maturity Model

    Assessment: The Retail eCommerce Playbook
    February 2, 2017 | Fiona Swerdlow

    As eBusiness and channel strategy professionals at retail companies evaluate their eCommerce opportunities, establishing a level set of current strengths and weaknesses is essential. In early 2016,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Transform Your Retail Store

    Executive Overview: The Digital Store Playbook
    December 22, 2016 | Fiona Swerdlow

    Today's customers look for and buy experiences, not simply products. Digital technology offers a toolkit for retailers to engage customers with new and enhanced experiences. At the same time,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    December 16, 2016 | Fiona Swerdlow

    As retail eCommerce sales continue to climb, eBusiness executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Product Information Management Solutions, Q4 2016

    The 10 Providers That Matter Most And How They Stack Up
    December 5, 2016 | Fiona Swerdlow, Nasry Angel

    In our 28-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant — ADAM Software, Agility Multichannel, Contentserv, EnterWorks, IBM,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2017: The Line Between Digital And Physical Retailing Will Vanish

    Landscape: The Retail eCommerce Playbook
    November 1, 2016 | Fiona Swerdlow, Julie A. Ask

    Retail eBusiness pros in 2017 will face numerous challenges, from wooing cautious consumers and creating rich personalized customer experiences to offering free and fast delivery (without breaking...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2016: Marketing And Merchandising

    Content And Social Media Marketing Are On Retailers' Radar
    October 27, 2016 | Fiona Swerdlow

    Forrester partnered with Shop.org, the digital division of the National Retail Federation (NRF), to conduct its semiannual survey of retailers in the summer of 2016. Retail eBusiness leaders shared...