Search Results
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Report New Tech: Payments For Platform And Marketplace Businesses, Q2 2018
Forrester's Landscape Overview Of 20 Payment Providers That Service Platform And Marketplace Business Models
April 20, 2018 | Brendan MillerDigital business executives implementing platform or marketplace business strategies have found that payments can become a quagmire, mucking up the smooth exchange of value. To pull off great...
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Blog Marketers, You Desperately Need A New Mindset
April 20, 2018 | Jim NailYou have to feel bad for marketers: For years, they’ve tried to keep pace with changing buyer behaviors and adapt to the cross-device and cross-channel habits of their customers. To guide their...
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Report Elevate Agile-Plus-DevOps With Value Stream Management
VSM Is Poised To Take Over Where Application Life Cycle Management Leaves Off
Practicing value stream management (VSM) allows companies to make their Agile plus development and operations (DevOps) development environments into real digital business drivers. With VSM,...
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Report Now Tech: Service Providers For Next-Generation SAP Products, Q2 2018
Forrester's Overview Of 33 Service Providers For Next-Generation SAP Products
SAP customers use service providers for next-generation SAP products to access new skill sets, leverage providers' experience with SAP products, and get an outside perspective on innovation. But to...
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Report Top Capabilities To Accelerate Digital Transformation
April 20, 2018 | Nigel FenwickDigital business leaders understand the importance of nontechnology capabilities in sustaining digital transformation. This report highlights the fundamental capabilities necessary to sustain...
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Report Focus On Employees' Daily Journeys To Improve Employee Experience
Continuous Improvement: The Employee Experience Playbook
You've rolled out Microsoft Office 365, SharePoint, and a host of mobile apps for employees, but adoption and satisfaction are both stubbornly low. What's missing? Often, organizations have an...
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Report Smart Cloud Contract Negotiation Strategies
What To Seek And What To Abandon For Effective Cloud Contract Negotiation
With accelerating usage of the cloud comes the growing need to contract effectively. The apparent simplicity of the cloud in theory masks considerable complexity in practice. Enterprise customers...
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Blog Facebook Backtracks On Users’ Privacy One More Time.
April 20, 2018 | Enza IannopolloWritten with Paul McKay, Senior Analyst at Forrester. After Mark Zuckerberg’s hearing in front of the US Congress last week, Facebook announced some changes to its terms of use and privacy policy....
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Blog 6 Metrics That Matter For B2B Marketers And 6 Bonus Fun Facts
April 19, 2018 | Allison SnowIn 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that...
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Report Building A Mobile Business Case: It's A Steep Climb
Business Case: The Mobile eBusiness Playbook
Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...
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Blog Facebook Fumbles Its Own Brand Crisis
April 19, 2018 | Brigitte MajewskiMark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means for marketers. If you are looking...
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Report Adoption Profile: Public Cloud In North America, Q2 2018
Pragmatic Cloud Strategies Provide A Path To Innovation Sustainability
April 19, 2018 | Lauren E. NelsonCloud skills are key for infrastructure and operations (I&O) professionals, who now have a stronger experience base. But enterprises still struggle to find an approach that reflects their own...
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Report Answers To Common Questions About Forrester's Customer Experience Index
Frequently Asked Questions About The CX Index Methodology, Business Impact Simulator, And Benchmark Study
Companies need a way to measure changes in the quality of their customer experience (CX), understand how it compares to competitors' CX, and prioritize improvements that will grow revenue....
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Blog Shine The Spotlight On Consumer Insights With Video
April 19, 2018 | Kristopher ArcandNone of us are new to watching video content, thanks to over a century of “moving pictures” through cinema and many decades of television programming. Fast-forward to the past few years when video...
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Report Manage Third-Party Risk To Achieve And Maintain GDPR Compliance
It doesn't matter if third parties supply you with data, technology, or services: If they touch your customers' or employees' personal data, their security and privacy postures directly affect your...
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Report The Dawn Of Digital Decisioning
New Software Automates Immediate Insight-To-Action Cycles Crucial For Digital Business
A key challenge in digital business: deciding what to do in the customer's moment of need — and then doing it. Digital decisioning software capitalizes on analytical insights and machine learning...
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Report Protecting Industrial Control Systems And Critical Infrastructure From Attack
Increasing Threats And Devastating Consequences Require A Zero Trust Security Approach
Much of today's industrial control systems (ICSs), including those in critical infrastructure industries like energy and utilities, consist of outdated technology connected to IT networks and...
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Report Digital CX Trends, 2018
Landscape: The Digital Customer Experience Improvement Playbook
In our 2017 edition of this digital CX trends report, Forrester identified how technology was advancing user interfaces by adding AI enablers and how innovation labs and employee tools that support...
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Report Adoption Profile: Private Cloud In North America, Q2 2018
Adoption And Accuracy Increase Despite The Ongoing Migration Craze
April 19, 2018 | Lauren E. NelsonPrivate cloud adoption in North America has regained momentum over the past year. Whether your organization is seeking a platform to enable developers or a way to optimize existing systems, private...
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Blog Retailers: You’re In a Tech Hiring Race, Follow Home Depot’s Lead.
April 19, 2018 | Brendan MillerThis week, The Home Depot announced that it is pressing the gas further on its digital initiatives by augmenting its existing 2,800 person tech team with another 1,000 IT, product and CX tech...
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Blog Poor Websites Are Costing American And Canadian Life Insurers New Customers
April 18, 2018 | Ellen CarneyIt’s good times for Canadian and US life insurance companies. Job and some slight wage growth has spurred an increase in life insurance sales, both through the employer as well as individual...
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Report A Clear Multicloud Strategy Delivers Business Value
Get Comfortable With The Reality Of Multiple Cloud Partners
April 18, 2018 | Paul MillerThe systems of engagement driving business growth often exploit cloud computing for agility, flexibility, and cost-effectiveness. In isolation, each of these systems may need just one cloud...
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Blog Introducing The Forrester Wave: Marketing Measurement And Optimization Solutions, Q2 2018
April 18, 2018 | Jim NailTina Moffett and I are excited to announce the publication of The Forrester Wave: Marketing Measurement And Optimization Solutions, Q2 2018. This report evaluates eight top vendors’ current...
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Report Mind The Gap When Organizing To Support Contact Center Applications
Organization: The Contact Centers For Customer Service Playbook
April 18, 2018 | Art SchoellerContact center applications require high reliability and scale that exceed typical requirements for enterprise applications. Configuring them drives not only the customer experience but the agent...
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Report Forrester Data: Retailer And Store Forecast, 2018 To 2023 (UK)
ForecastView Document
April 18, 2018 | Michael O'GradyeCommerce growth is forcing retailers to adapt their physical stores. Digital touchpoints are changing how consumers interact with retailers, consumers are spending less time visiting stores, and...