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  • Nick Barber

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  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Video Technologies, Q3 2017

    Expand Your Capabilities Today To Support The Deluge Of Video Content Tomorrow
    September 14, 2017 | Nick Barber

    If you're not using video today, you're missing a chance to grow revenue, enhance employee collaboration, and provide quality service to your customers. Application development and delivery (AD&D)...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Video Platforms For Customer And Employee Experience

    Market Convergence Will Make It Easier For Companies To Deliver Video To Customers, Prospects, And Employees
    August 18, 2017 | Nick Barber

    Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow...

  • For Application Development & Delivery Professionals

    Report

    Report Prepare To Support Video Livestreaming For Customer Experiences

    Technology Democratization Boosts Live Video Into The Mainstream
    August 1, 2017 | Nick Barber

    Video livestreaming has been around for decades, but companies should take a renewed interest in the technology because it allows them to get closer to their customers. By using video...

  • For Application Development & Delivery Professionals

    Report

    Report Visual Engagement Drives Relationships And Revenue For Customer Service

    Use Video To Elevate Your Customer Service Experience
    May 5, 2017 | Nick Barber, Kate Leggett

    Companies increasingly leverage visual engagement — video, cobrowsing, screen sharing, and annotations — to cut through the customer conversation clutter, to be better understood, and to connect...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Asset Management, 2017

    Cloud, Convergence, And Analytics Will Disrupt The Market
    April 10, 2017 | Nick Barber, Anjali Yakkundi

    As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like...

  • For Application Development & Delivery Professionals

    Report

    Report Enterprise Video's Future Aligns With Customer Obsession

    Your Employees Expect Video, So Use It To Engage Them
    March 2, 2017 | Nick Barber

    Enterprises can meet employees' consumer-level expectations around video and support a customer-obsessed culture at the same time. Enterprise video strategies include a mix of live and on-demand...

  • For Application Development & Delivery Professionals

    Report

    Report Eight Questions To Consider When Investing In Digital Asset Management

    DAM-Like Capabilities From Adjacent Technologies Won't Cut It
    February 22, 2017 | Nick Barber, Anjali Yakkundi

    Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management (WCM), eCommerce, product information management (PIM), marketing resource management...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016

    Brightcove, Vidyard, And Kaltura Lead With Customer Acquisition Capabilities
    October 31, 2016 | Nick Barber

    In our 39-criteria evaluation of providers of online video platforms (OVPs) for sales and marketing, we identified the nine most significant ones — Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyala,...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Start Your Videoconferences On Time

    October 24, 2016 | Nick Barber

    Videoconferencing (VC) has become a key tool for firms wishing to break down silos between teams as they change their operating models to become more customer-obsessed. But employees frequently...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report (PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

    October 18, 2016 | Nick Barber

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Now You See Me — Video Chat Improves The Customer Experience

    Well-Targeted Video Chat Drives Revenue, Improves Efficiency, And Increases Customer Satisfaction
    September 15, 2016 | Nick Barber, Art Schoeller

    Live video chat for customer service drives ROI, decreases dispute-resolution time, and increases customer satisfaction for business-to-business and business-to-consumer firms. With broader...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Videoconferencing Platforms

    Videoconferencing Becomes Key To Collaboration And Employee Experience
    September 2, 2016 | Nick Barber

    The days when executives held the keys to the boardroom that housed the high-end videoconferencing (VC) system are no more. Now enterprises can improve employee experiences by deploying VC to their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Short-Form Product Video: Blockbuster Conversions Without The Hollywood Budget

    August 4, 2016 | Nick Barber

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Don't Ignore 4K Like You Did 3D

    4K Streaming Will Become The Norm, So Start Planning Now
    April 15, 2016 | Nick Barber

    4K isn't just a marketing play to sell more displays like 3D was. This next-generation format delivers higher resolution and crisper images, and it will eventually become the standard for all...