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  • For B2C Marketing Professionals

    Report

    Report Social Crisis Management: Get Back To Basics

    April 19, 2017 | Jessica Liu

    With consumers more polarized than ever and increasingly showing their own values in the way they spend their money, brands worry about making missteps on social media and falling out of favor....

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Content Marketing Platforms, Q2 2017

    Percolate And Sprinklr Lead The Field With Brand Orchestration Vision
    April 18, 2017 | Ryan Skinner

    In our 37-criteria evaluation of content marketing platform (CMP) providers, we identified the nine most significant ones — Contently, Kapost, NewsCred, Opal, Percolate, ScribbleLive, Skyword,...

  • For CMO Professionals

    Report

    Report We're Not In Kansas Anymore: Building Culturally Relevant Social Brands In Global Growth Markets

    Processes: The Brand Experience Playbook
    April 12, 2017 | Dipanjan Chatterjee

    As mature economies like the US and Western Europe continue to stagnate, their brands gain tremendous upside from tapping into the economic surge in global growth markets like Brazil, China, India,...

  • For B2C Marketing Professionals

    Report

    Report Use Amazon Search To Ignite Product Discovery

    April 6, 2017 | Collin Colburn

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And...

  • For B2C Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2C Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Joe Stanhope, Mary Pilecki

    New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment...

  • For B2C Marketing Professionals

    Report

    Report Align With Consumers' Values To Win Their Hearts And Wallets

    Follow Three Steps To A Resonant And Relevant Values Framework
    April 6, 2017 | Jim Nail, Henry Peyret

    A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively...

  • For B2C Marketing Professionals

    Report

    Report The New Agency Operating Model For Brands

    Follow A Four-Step Plan To Realign Your Agency's Value Around The Customer
    April 6, 2017 | Brigitte Majewski, Sarah Sikowitz

    The marketer and agency relationship is broken. Before selecting yet another agency that will ultimately disappoint, marketers need to take an outside-in approach that prioritizes customer...

  • For Enterprise Architecture Professionals

    Report

    Report A Snapshot Of Emerging Insurtech Firms

    50 Insurtech Solutions Target Experience, Insight, And Automation
    April 3, 2017 | Gordon Barnett

    As insurance firms transform — on the inside and outside — to become customer-centric technology firms, the industry as a whole has discovered opportunities to disrupt each stage of the insurance...

  • For Enterprise Architecture Professionals

    Report

    Report Use The Customer-Obsessed Operating Model To Drive Strategic Portfolio Optimization

    Continuous Improvement: The Strategic Portfolio Management Playbook
    March 31, 2017 | Margo Visitacion

    Mushrooming demand for new products and services in today's fast-paced business environment challenges portfolio management. Funding strategically aligned initiatives and directing valuable...

  • For Enterprise Architecture Professionals

    Report

    Report Marketing Your EA Program

    Change Management: The EA Practice Playbook
    March 31, 2017 | Alex Cullen, Gordon Barnett

    Enterprise architecture (EA) programs seeking to embed themselves into organizations' processes must ensure that stakeholders know what EA is and how they can benefit from it. Most of all,...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For B2B Marketing Professionals

    Report

    Report Millennial B2B Buyers Come Of Age

    Update Your Sales Approach To Succeed With The Heads-Down Generation
    March 28, 2017 | Mary Shea, Shanta Samlal-Fadelle

    Demographics prove the heads-down generation is well on its way to becoming a dominant force within and outside their firms. While recent research indicates that 73% of Millennials are involved in...

  • For Infrastructure & Operations Professionals

    Report

    Report Case Study: Black Friday Drives BT Transformation At Dixons Carphone

    March 22, 2017 | Milan Hanson

    Customer satisfaction makes or breaks a retailer, and the annual peak shopping day is the ultimate test. For Dixons Carphone, that test came on Black Friday, the start of the holiday shopping...

  • For B2C Marketing Professionals

    Report

    Report 2017 Mobile And Technology Priorities For Marketers

    Navigate The Hype On Intelligent Agents, Bots, Virtual Reality, And Other Emerging Technologies That Connect Consumers And Brands
    March 21, 2017 | Thomas Husson, Jennifer Wise

    Hype at this year's Consumer Electronics Show (CES) in Las Vegas expanded well beyond mobile. Industry buzz is escalating around new technologies such as virtual reality, augmented reality,...

  • For CIO Professionals

    Report

    Report Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation

    Most Telcos Underestimate The Significance Of The Omnichannel Opportunity For Their Digital Transformation
    March 17, 2017 | Dan Bieler

    Offering customers seamless omnichannel experiences is critical for telcos' digital transformation efforts. Today, customers expect to use a variety of digital touchpoints. Omnichannel affects...

  • For CIO Professionals

    Report

    Report Creating IoT-Enabled Products — The Two Major Vendor Partnership Options

    Customers Must Choose From A Diverse And Fragmented Set Of Vendors That Help With Building Connected Products
    March 17, 2017 | Frank E. Gillett

    Product CTOs working with CIOs to add the internet-of-things (IoT) to their products quickly learn that doing so involves more than adding in sensors. They face four major challenges that unfold as...

  • For B2B Marketing Professionals

    Report

    Report Q&A: 10 ABM FAQs — And Five More That B2B Marketers Should Ask More Often

    March 15, 2017 | Laura Ramos

    Business-to-business (B2B) marketers are aggressively moving to implement account-based marketing (ABM) and drive successful engagement at the account level. But the hype still confuses many, and...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Social Marketing Technology

    Tools And Technology: The Social Marketing Playbook

    B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...

  • For B2C Marketing Professionals

    Report

    Report Plan Customer-Centric Enterprise Marketing Technology Requirements

    Assessment: The Enterprise Marketing Technology Playbook
    March 9, 2017 | Joe Stanhope, Rusty Warner

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with defining enterprise marketing technology...

  • For CIO Professionals

    Report

    Report Customer-Obsessed Leaders Prioritize Customer Value Leveraging A BT Strategy

    Benchmarks: The Business Technology Agenda Playbook
    March 9, 2017 | Bobby Cameron

    Tech management's prime role today: creating and executing a business technology (BT) strategy that, in combination with a customer-obsessed operating model, helps the firm deliver in the age of...

  • For Analyst Relations Professionals

    Report

    Report Professional Industry Analyst Relations Measurement

    Performance Management: The Industry Analyst Relations Playbook
    March 3, 2017 | Kevin Lucas

    Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for as well as...

  • For CIO Professionals

    Report

    Report DevOps: The CIO's Guide To Velocity

    March 2, 2017 | Robert Stroud, Elinor Klavens

    Chief information officers know they need to provide superior and differentiated customer experience (CX), and transitioning their software delivery model to fast, frequent releases is a key...

  • For Infrastructure & Operations Professionals

    Report

    Report Adoption Profile: Public Cloud In North America, Q1 2017

    March 1, 2017 | Lauren E. Nelson

    Public cloud is poised to become the ubiquitous platform beneath your digital business. It has long served as a platform for new or redesigned workloads, but over the past year, enterprise leaders...

  • For Infrastructure & Operations Professionals

    Report

    Report Edge Computing: IoT Will Spawn A New Infrastructure Market

    The Internet Of Things Demands A Different Design Mindset

    Internet of things (IoT) is the latest transformational technology, extending ubiquitous connectivity and control to the physical world. The applications are limited only by our imagination and our...

  • For B2B Marketing Professionals

    Report

    Report Making Programmatic Advertising Work For B2B Businesses

    Find What Technology, Data, And Media Partners You Will Need To Leverage Programmatic Advertising Successfully
    March 1, 2017 | Samantha Merlivat, Steven Casey

    The economics of online advertising have traditionally been ill suited for B2B marketers, who rely on targeted and lead-based communications more than mass reach. But programmatic media buying and...

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