Advanced Search
423 results in Reports
Sort by:
Refine
  • Build an insights-driven organization

Search Results

  • For Sourcing & Vendor Management Professionals

    Report

    Report Sourcing Microsoft's Secure Productive Enterprise

    Which Companies Should Embrace This Comprehensive Suite And Which Should Buy À La Carte
    May 19, 2017 | Duncan Jones

    Microsoft's product strategies and licensing programs change so frequently that the optimum strategy for your organization now may be very different from what was best two or three years ago. This...

  • For B2C Marketing Professionals

    Report

    Report Collaborate With Finance To Prove Marketing's Business Value

    Align Goals To Ensure Marketing Continues To Contribute To The Bottom Line
    May 17, 2017 | Tina Moffett

    Competition, consumer choice, and innovation force firms to scrutinize key financial metrics to meet revenue goals and keep up with market demand. B2C marketers are now more accountable and must...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Customer Analytics Service Providers, Q2 2017

    Tools And Technology: The Customer Analytics Playbook
    May 16, 2017 | Brandon Purcell

    Customer insights (CI) pros often need help turning their data into actionable insights, and they look to customer analytics service providers to meet this need. Unfortunately, in a crowded...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Database-As-A-Service, Q2 2017

    Automation, Lower Cost, And Flexibility Are Driving Increasing Adoption
    April 24, 2017 | Noel Yuhanna

    Database-as-a-service (DBaaS) has become critical for every organization to support new and growing data management requirements. These platforms provide faster provisioning, unlimited elastic...

  • For CIO Professionals

    Report

    Report Case Study: BMJ Takes On Culture Change As Part Of Its Digital Journey

    Best Practices For Transforming Culture For Digital Disruption
    April 20, 2017 | Nigel Fenwick

    Transforming your company's culture for digital disruption is one of the key challenges digital leaders face today. Sharon Cooper, BMJ Publishing Group's (BMJ) chief digital officer (CDO), knew...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Business Intelligence Technologies, Q2 2017

    It's Not Old-School Business Intelligence (BI) Anymore
    April 17, 2017 | Boris Evelson

    BI technologies are evolving at an ever-increasing pace. Application development and delivery (AD&D) pros working on BI initiatives should read this report to familiarize themselves with mature and...

  • For Security & Risk Professionals

    Report

    Report Achieve Early Success In Threat Intelligence With The Right Collection Strategy

    S&R Pros Must Use Strategic Intelligence To Maximize Their Investment
    April 11, 2017 | Josh Zelonis

    Threat intelligence is a different animal than most security and risk (S&R) professionals are used to dealing with. For those new to the space, getting started can feel like an overwhelming...

  • For Customer Insights Professionals

    Report

    Report The Top Emerging Technologies In Artificial Intelligence

    Four Technologies That Will Help Customer Insights Pros Sense, Think, And Act
    April 6, 2017 | Brandon Purcell

    AI is poised to completely reframe how businesses operate and consumers interact. For CI pros, AI will soon share both the computational and sensory workload required for customer understanding....

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Content Management — Business Content Services, Q2 2017

    Our Evaluation Of 15 Vendors In A Market In Transition
    April 5, 2017 | Cheryl McKinnon

    In our 26-criteria evaluation of enterprise content management (ECM) business content services providers, we identified the 15 most significant ones — Alfresco Software, Box, Everteam, Hewlett...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Digital Intelligence Platforms, Q2 2017

    The Emerging Leaders Differentiate On Optimization Capabilities
    April 4, 2017 | James McCormick

    In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely,...

  • For Customer Insights Professionals

    Report

    Report How To Design And Build A Great Consumer Data Privacy Organization

    Organization: The Customer Trust And Privacy Playbook
    April 3, 2017 | Fatemeh Khatibloo, Heidi Shey

    How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...

  • For B2C Marketing Professionals

    Report

    Report You've Got Options When It Comes To Social Listening

    Find Social Listening Capabilities Across Diverse Technologies
    March 30, 2017 | Erna Alfred Liousas, Samantha Ngo

    In "The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016," we covered the top 12 social listening providers. But social listening capabilities — using social media conversations to...

  • For Application Development & Delivery Professionals

    Report

    Report IoT Applications Require Distributed Analytics

    Centralized Analytics Won't Work For Many IoT Use Cases
    March 29, 2017 | Frank E. Gillett

    Internet-of-things (IoT) technology offers new visibility into business operations and customer behavior by connecting the physical and digital worlds. Companies that have successfully implemented...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For B2C Marketing Professionals

    Report

    Report Embrace The New Marketing Performance Measurement Standard

    Executive Overview: The Marketing Measurement And Insights Playbook
    March 21, 2017 | Jim Nail, Tina Moffett

    As marketing evolves to influencing customers at multiple points in the customer journey, marketing measurement must fully value the role of each marketing interaction. B2C marketers must embrace...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Data Preparation Tools, Q1 2017

    The Seven Providers That Matter Most And How They Stack Up
    March 13, 2017 | Cinny Little

    In our 21-criteria evaluation of data preparation tool providers, we identified the seven most significant ones — Alteryx, Datawatch, Oracle, Paxata, SAS, Trifacta, and Unifi — and researched,...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Predictive Analytics And Machine Learning Solutions, Q1 2017

    Enterprises Must Possess The Power To Predict In The Age Of The Customer
    March 7, 2017 | Mike Gualtieri

    Make your data scientists more productive — and happier — with a new predictive analytics and machine learning (PAML) solution. In our 23-criteria evaluation of PAML solution vendors, we identified...

  • For Customer Insights Professionals

    Report

    Report Top Performers Commercialize Data Through Insights Services

    March 6, 2017 | Jennifer Belissent, Ph.D.

    The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many customer...

  • For CIO Professionals

    Report

    Report Blockchain: Miracles Remain In Short Supply

    Annual Check On Forrester's Take On This Emerging Technology
    March 2, 2017 | Martha Bennett

    Blockchain technology is being hailed as the solution to a wide variety of use cases across all private and public sector segments, promising process and business model innovation, lower costs,...

  • For Enterprise Architecture Professionals

    Report

    Report The Cloudy Future Of Hadoop

    Hadoop Is Here To Stay, But The Cloud Will Change What It Is
    March 1, 2017 | Brian Hopkins, Mike Gualtieri

    Happy birthday! This is the year that Apache Hadoop and its community turns 10 years old, and we have all watched the child star rocket to big data superstardom. But will this bright future...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: In-Memory Databases, Q1 2017

    In-Memory Databases Are Driving Next-Generation Workloads And Use Cases
    February 28, 2017 | Noel Yuhanna

    In-memory database initiatives are fast on the rise as organizations focus on rolling out real-time analytics and extreme transactions to support growing business demands. In-memory offers...

  • For Security & Risk Professionals

    Report

    Report Market Overview: Data Classification For Security And Privacy

    Firms That Understand The Value Of Data Classify Their Data
    February 24, 2017 | Heidi Shey

    Data classification is a core component of defining and understanding data that security and risk (S&R) pros must protect, as well as identifying the way employees should handle it and the types of...

  • For B2C Marketing Professionals

    Report

    Report Adopt Agile Marketing Planning Processes

    Processes: The Marketing Measurement And Insights Playbook
    February 22, 2017 | Tina Moffett

    Marketing measurement and optimization helps B2C marketers update and develop programs as market conditions change. Today, data is analyzed and insights are derived continuously, enabling a more...

  • For CIO Professionals

    Report

    Report Six Strategies To Strengthen Your Company's Digital DNA

    Assessment: The CIO Digital Business Transformation Playbook
    February 17, 2017 | Nigel Fenwick

    Digital transformation is a journey, not a destination. And every journey has a starting point. What you do next depends on where you begin. Use this self-assessment to find out where your company...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Forrester's 13-Step Methodology For Shortlisting BI Vendors

    Tools And Technology: The Business Intelligence Playbook
    February 17, 2017 | Boris Evelson

    Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: There are now more than 70 vendors in the...

Content categories

Refine your results

Date Range

Primary Role

Methodology

Industry

Topics

Region

Vendor

Analyst