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  • Report The Dawn Of Digital Decisioning

    New Software Automates Immediate Insight-To-Action Cycles Crucial For Digital Business
    April 19, 2018 | John R. Rymer, Mike Gualtieri

    A key challenge in digital business: deciding what to do in the customer's moment of need — and then doing it. Digital decisioning software capitalizes on analytical insights and machine learning...

  • Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018

    Tools And Technology: The Marketing Measurement And Insights Playbook
    April 16, 2018 | Jim Nail, Tina Moffett

    In our 34-criteria evaluation of marketing measurement and optimization solutions, we identified the eight most significant providers — Analytic Partners, Data2Decisions, Ipsos MMA, IRI, Kantar...

  • Report True Digital Banking Drives Interest In Core Banking

    Results From Forrester's Global Banking Platform Deals Survey 2018
    April 11, 2018 | Jost Hoppermann

    State-of-the-art banking platforms — or their elements like core banking and digital channels — can create fresh opportunities for banks and their application development and delivery (AD&D) teams...

  • Report Now Tech: AI-Based Text Analytics Platforms, Q2 2018

    Forrester's Overview Of 34 Text Analytics Platforms
    April 4, 2018 | Boris Evelson

    You can use AI-based text analytics platforms to improve customer acquisition, service, and retention; manage governance and risk; and gain efficiencies with RPA. But to access these benefits,...

  • Report Q&A: Six Questions To Ask Before Diving Into Text Analytics

    Make The Most Of Your Textual Enterprise Data
    April 4, 2018 | Boris Evelson, Elizabeth Cullen

    Your company's understanding of its customers will be incomplete unless you can harness all types of enterprise data — structured and unstructured. While customer insights (CI) pros are comfortable...

  • Report Now Tech: Machine Learning Data Catalogs, Q1 2018

    Forrester's Overview Of 23 Machine Learning Data Catalogs
    March 27, 2018 | Michele Goetz

    You can use machine learning data catalogs (MLDCs) to interpret and optimize the use of disparate data sources, reconcile policies across data use, and democratize data to the edge of business. But...

  • Report Use The Goal-Question-Metric-Data Framework To Drive Outcomes From Data And Insights

    Beginner Level: Process Practices For Insights-Driven Businesses
    March 26, 2018 | Cinny Little

    Being data driven is no longer enough. To remain competitive, firms must transform into insights-driven businesses. These businesses work differently: They use data for insights that are always...

  • Report Benchmark Your BI Environment For Continuous Improvement

    Benchmarks: The Business Intelligence Playbook
    March 20, 2018 | Boris Evelson

    Application development and delivery (AD&D) professionals working on business intelligence (BI) initiatives need to understand whether their BI environment is performing well or could use a...

  • Report Insights-Driven Businesses Appoint Data Leadership

    Chief Data Officers Embrace Business Objectives — And Deliver Business Results
    March 19, 2018 | Jennifer Belissent, Ph.D.

    New data and analytics leadership roles come with many titles but ultimately the same responsibility: to drive not only the management and governance of data but also its use across the...

  • Report BIAN Must Do More To Standardize Banking APIs

    BIAN Shows Progress Since 2016, But 2018 Will Determine Its Relevance For Banking API Standards
    March 9, 2018 | Jost Hoppermann

    Open banking and the fragmented value chain in banking have created a need for accepted API specifications for the banking industry or — even more challenging — for true broad and rich API...

  • Report How To Design And Build A Great Consumer Data Privacy Organization

    Organization: The Customer Trust And Privacy Playbook

    How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...

  • Report Top Research For CIOs: Q1 2018

    Tap New Tech And Talent To Innovate Fast
    February 28, 2018 | Matthew Guarini

    Today's CIOs face the opportunity of a lifetime — to take the reins of technology-driven innovation for their organizations and make chief digital officers (CDOs) obsolete. This report highlights...

  • Report The Forrester Wave™: Supplier Risk And Performance Management Platforms, Q1 2018

    The 11 Providers That Matter Most And How They Stack Up
    February 27, 2018 | Duncan Jones

    In our 21-criteria evaluation of supplier risk and performance management (SRPM) providers, we identified the 11 most significant ones — Achilles, Aravo Solutions, HICX Solutions, Ivalua, JAGGAER,...

  • Report The Ethics Of AI: How To Avoid Harmful Bias And Discrimination

    Build Machine Learning Models That Are Fundamentally Sound, Assessable, Inclusive, And Reversible
    February 27, 2018 | Brandon Purcell

    While the potential existential threat of artificial intelligence is well publicized, the threat of biased machine learning models is much more immediate. Customer insights (CI) pros must learn how...

  • Report Now Tech: Supplier Risk And Performance Management (SRPM), Q1 2018

    Forrester's Overview Of 18 Vendors Providing SRPM Platforms, Information, And Services
    February 23, 2018 | Duncan Jones

    Your purchasing colleagues need supplier risk and performance management (SRPM) applications to protect your company's brand from suppliers' mistakes and get optimum performance from them. But...

  • Report Seven Steps To Kick Off A Customer-Obsessed Insights Program

    Beginner Level: Insights Practices For Marketing Innovation
    February 22, 2018 | Allison Snow

    There's only one way to win in the age of the customer, and that's by being customer obsessed. To successfully pivot from product, growth, shareholder, and other obsessions, firms need to become...

  • Report Australia Tech Market Outlook, 2018 To 2019

    CIOs Will Focus Investments On Increasing Business Speed
    February 20, 2018 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2018 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • Report Data Is Business; Are You Prepared?

    Benchmarks: The Data Management Playbook
    February 14, 2018 | Michele Goetz

    The great awakening that data is business is clear to enterprise architects. The next step is to set the right priorities and agenda to shore up your data management capabilities to support systems...

  • Report Paid Search And SEO Shouldn't Be Your Only Discovery Tools

    Marketers Must Look Beyond Traditional Search To Capture Prospects' Attention
    February 5, 2018 | Collin Colburn

    Customers discover new products and services in many ways, but marketers tend to think only of search, and only on Bing and Google. This report helps B2C marketers think through all the possible...

  • Report Gauge Your Insights-Driven Business Maturity

    The Assessment Report In The Insights-Driven Business Playbook
    February 2, 2018 | James McCormick, Brian Hopkins

    Insights-driven businesses sync data, analytics, and optimization capabilities across their enterprise. They do this at unprecedented scale, unleashing a level of decision making and innovation...

  • Report Use Product Data Feeds To Increase Online Sales

    How Brands Should Optimize Product Data That Drives Traffic And Conversion
    January 26, 2018 | George Lawrie

    Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

  • Report Insight Platforms Connect Data To Action

    Intermediate Level: Technology Practices For Insights-Driven Businesses
    January 24, 2018 | Brian Hopkins

    The pace of innovation and availability of data are outstripping firms' ability to keep up. Read this report to understand how an emerging class of software — insight platforms — can better connect...

  • Report Lessons Learned From The World's Most Notable Privacy Abuses And Security Incidents, 2017

    Continuous Improvement: The Data Security And Privacy Playbook
    January 23, 2018 | Heidi Shey, Josh Zelonis

    Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...

  • Report Partner Strategically To Accelerate Your Insights-Driven Business

    Advanced Level: People Practices For Insights-Driven Businesses
    January 22, 2018 | Jennifer Belissent, Ph.D.

    Concerned with time-to-market and inspired by new business models, business and technology execs look to service providers for relevant insights that they can apply directly to their business...

  • Report Four Levels Of Effective Analytics Planning

    Strategic Plan: The Customer Analytics Playbook
    January 22, 2018 | Brandon Purcell

    Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...

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