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  • For CIO Professionals

    Report

    Report Australia Tech Market Outlook, 2018 To 2019

    CIOs Will Focus Investments On Increasing Business Speed
    February 20, 2018 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2018 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • For Enterprise Architecture Professionals

    Report

    Report Data Is Business; Are You Prepared?

    Benchmarks: The Data Management Playbook
    February 14, 2018 | Michele Goetz

    The great awakening that data is business is clear to enterprise architects. The next step is to set the right priorities and agenda to shore up your data management capabilities to support systems...

  • For B2C Marketing Professionals

    Report

    Report Paid Search And SEO Shouldn't Be Your Only Discovery Tools

    Marketers Must Look Beyond Traditional Search To Capture Prospects' Attention
    February 5, 2018 | Collin Colburn

    Customers discover new products and services in many ways, but marketers tend to think only of search, and only on Bing and Google. This report helps B2C marketers think through all the possible...

  • For CIO Professionals

    Report

    Report Gauge Your Insights-Driven Business Maturity

    The Assessment Report In The Insights-Driven Business Playbook
    February 2, 2018 | James McCormick, Brian Hopkins

    Insights-driven businesses sync data, analytics, and optimization capabilities across their enterprise. They do this at unprecedented scale, unleashing a level of decision making and innovation...

  • For Application Development & Delivery Professionals

    Report

    Report Use Product Data Feeds To Increase Online Sales

    How Brands Should Optimize Product Data That Drives Traffic And Conversion
    January 26, 2018 | George Lawrie

    Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

  • For Enterprise Architecture Professionals

    Report

    Report Insight Platforms Connect Data To Action

    Intermediate Level: Technology Practices For Insights-Driven Businesses
    January 24, 2018 | Brian Hopkins

    The pace of innovation and availability of data are outstripping firms' ability to keep up. Read this report to understand how an emerging class of software — insight platforms — can better connect...

  • For Security & Risk Professionals

    Report

    Report Lessons Learned From The World's Most Notable Privacy Abuses And Security Incidents, 2017

    Continuous Improvement: The Data Security And Privacy Playbook
    January 23, 2018 | Heidi Shey, Josh Zelonis

    Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...

  • For CIO Professionals

    Report

    Report Partner Strategically To Accelerate Your Insights-Driven Business

    Advanced Level: People Practices For Insights-Driven Businesses
    January 22, 2018 | Jennifer Belissent, Ph.D.

    Concerned with time-to-market and inspired by new business models, business and technology execs look to service providers for relevant insights that they can apply directly to their business...

  • For Customer Insights Professionals

    Report

    Report Four Levels Of Effective Analytics Planning

    Strategic Plan: The Customer Analytics Playbook
    January 22, 2018 | Brandon Purcell

    Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...

  • For Application Development & Delivery Professionals

    Report

    Report Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook
    January 19, 2018 | Boris Evelson, Martha Bennett

    Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals assess the maturity of their current BI environments. It also...

  • For Customer Insights Professionals

    Report

    Report It's Time To Raise The Bar With Analytics

    Assessment: The Customer Analytics Playbook
    January 19, 2018 | Brandon Purcell

    Customer analytics powers customer obsession by helping insights-driven businesses understand their customers and drive growth. While advanced statistical techniques form the backbone of customer...

  • For CIO Professionals

    Report

    Report Digital Insights Are The New Currency Of Business

    Beginner Level: Technology Practices For Insights-Driven Businesses
    January 12, 2018 | Brian Hopkins, Ted Schadler

    Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive...

  • For CIO Professionals

    Report

    Report Build An Insights-Driven Business

    The Executive Overview Of The Insights-Driven Business Playbook
    January 12, 2018 | Srividya Sridharan, Gene Leganza

    In today's hypercompetitive business environment, harnessing and applying data and analytics at every opportunity to differentiate your products and customer experiences is fast becoming a...

  • For CIO Professionals

    Report

    Report Four Essential Steps To Transform To An Insights-Driven Business

    The Strategy Report In The Insights-Driven Business Playbook
    January 11, 2018 | Cinny Little

    Insights driven is not just new terminology for big data; it's an operational transformation that firms must pivot to now or risk losing out to competitors old and new. Enterprise-level...

  • For B2C Marketing Professionals

    Report

    Report Marketers: Stop Using Vanity Metrics To Value Your Marketing

    Performance Management: The Marketing Measurement And Insights Playbook
    January 11, 2018 | Tina Moffett

    B2C marketers have a glut of metrics to help them determine marketing effectiveness. But more metrics don't necessarily mean better insights. Marketers must let go of vanity-based metrics — such as...

  • For Enterprise Architecture Professionals

    Report

    Report Stretch Your Data Management Capabilities

    Continuous Improvement: The Data Management Playbook
    January 10, 2018 | Brian Hopkins

    Firms face an enormous data management challenge: how to act on data and insights to serve increasingly powerful customers and outmaneuver disruptive competitors. Architects once had time to plan...

  • For Customer Insights Professionals

    Report

    Report Improve Your Storytelling With Data Visualization Best Practices

    December 28, 2017 | Boris Evelson, Cinny Little

    As data volumes skyrocket and information becomes more complex, business intelligence (BI) and analytics tools use data visualization to help users move from insights to action by leveraging...

  • For Enterprise Architecture Professionals

    Report

    Report Customer Ecosystems Demand Outcome-Oriented Data Governance

    Processes: The Data Management Playbook
    December 28, 2017 | Michele Goetz

    Data governance programs have a way of starting and then fading away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with them. Enterprise...

  • For B2C Marketing Professionals

    Report

    Report The Marketing Measurement Action Gap

    Benchmarks: The Marketing Measurement And Insights Playbook
    December 21, 2017 | Jim Nail

    Marketing measurement has long been a challenging discipline. But an elite segment of B2C marketers has embraced marketing measurement and optimization technologies to dramatically improve their...

  • For CIO Professionals

    Report

    Report Data Leaders Weave An Insights-Driven Corporate Fabric

    Chief Data Officers And Chief Analytics Officers Raise Awareness And Understanding Of Data Use And Value

    Becoming insights-driven is now the holy grail of business transformation, and many firms are making concrete progress toward this end. However, change doesn't come easy. In this report, chief data...

  • For Enterprise Architecture Professionals

    Report

    Report Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook
    December 18, 2017 | Michele Goetz

    Today, what you know and how well you use that knowledge fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

  • For Application Development & Delivery Professionals

    Report

    Report Use BI Fabric To Optimize Your Multivendor Business Intelligence Environment

    Performance Management: The Business Intelligence Playbook
    December 11, 2017 | Boris Evelson

    All enterprises must deal with multiple business intelligence (BI) platforms. Unquestionably, a single enterprise BI platform is ideal, but legacy platforms, mergers and acquisitions (M&A), and...

  • For B2C Marketing Professionals

    Report

    Report Chart Your Path To Social Media Maturity

    Road Map: The Social Marketing Playbook
    December 8, 2017 | Erna Alfred Liousas

    B2C marketers should read this report to identify the key milestones required to progress beyond their current social media maturity stage and sustain that progress so the entire organization can...

  • For B2C Marketing Professionals

    Report

    Report The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook
    December 1, 2017 | Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...

  • For Security & Risk Professionals

    Report

    Report The State Of Network Security: 2017 To 2018

    Benchmarks: The Security Architecture And Operations Playbook
    November 30, 2017 | Heidi Shey, Alexander Spiliotes

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2017 to...

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