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  • For Application Development & Delivery Professionals

    Report

    Report IoT Applications Require Distributed Analytics

    Centralized Analytics Won't Work For Many IoT Use Cases
    March 29, 2017 | Frank E. Gillett

    Internet-of-things (IoT) technology offers new visibility into business operations and customer behavior by connecting the physical and digital worlds. Companies that have successfully implemented...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For B2C Marketing Professionals

    Report

    Report Embrace The New Marketing Performance Measurement Standard

    Executive Overview: The Marketing Measurement And Insights Playbook
    March 21, 2017 | Jim Nail, Tina Moffett

    As marketing evolves to influencing customers at multiple points in the customer journey, marketing measurement must fully value the role of each marketing interaction. B2C marketers must embrace...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Data Preparation Tools, Q1 2017

    The Seven Providers That Matter Most And How They Stack Up
    March 13, 2017 | Cinny Little

    In our 21-criteria evaluation of data preparation tool providers, we identified the seven most significant ones — Alteryx, Datawatch, Oracle, Paxata, SAS, Trifacta, and Unifi — and researched,...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Predictive Analytics And Machine Learning Solutions, Q1 2017

    Enterprises Must Possess The Power To Predict In The Age Of The Customer
    March 7, 2017 | Mike Gualtieri

    Make your data scientists more productive — and happier — with a new predictive analytics and machine learning (PAML) solution. In our 23-criteria evaluation of PAML solution vendors, we identified...

  • For Customer Insights Professionals

    Report

    Report Top Performers Commercialize Data Through Insights Services

    March 6, 2017 | Jennifer Belissent, Ph.D.

    The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many customer...

  • For CIO Professionals

    Report

    Report Blockchain: Miracles Remain In Short Supply

    Annual Check On Forrester's Take On This Emerging Technology
    March 2, 2017 | Martha Bennett

    Blockchain technology is being hailed as the solution to a wide variety of use cases across all private and public sector segments, promising process and business model innovation, lower costs,...

  • For Enterprise Architecture Professionals

    Report

    Report The Cloudy Future Of Hadoop

    Hadoop Is Here To Stay, But The Cloud Will Change What It Is
    March 1, 2017 | Brian Hopkins, Mike Gualtieri

    Happy birthday! This is the year that Apache Hadoop and its community turns 10 years old, and we have all watched the child star rocket to big data superstardom. But will this bright future...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: In-Memory Databases, Q1 2017

    In-Memory Databases Are Driving Next-Generation Workloads And Use Cases
    February 28, 2017 | Noel Yuhanna

    In-memory database initiatives are fast on the rise as organizations focus on rolling out real-time analytics and extreme transactions to support growing business demands. In-memory offers...

  • For Security & Risk Professionals

    Report

    Report Market Overview: Data Classification For Security And Privacy

    Firms That Understand The Value Of Data Classify Their Data
    February 24, 2017 | Heidi Shey

    Data classification is a core component of defining and understanding data that security and risk (S&R) pros must protect, as well as identifying the way employees should handle it and the types of...

  • For B2C Marketing Professionals

    Report

    Report Adopt Agile Marketing Planning Processes

    Processes: The Marketing Measurement And Insights Playbook
    February 22, 2017 | Tina Moffett

    Marketing measurement and optimization helps B2C marketers update and develop programs as market conditions change. Today, data is analyzed and insights are derived continuously, enabling a more...

  • For CIO Professionals

    Report

    Report Six Strategies To Strengthen Your Company's Digital DNA

    Assessment: The CIO Digital Business Transformation Playbook
    February 17, 2017 | Nigel Fenwick

    Digital transformation is a journey, not a destination. And every journey has a starting point. What you do next depends on where you begin. Use this self-assessment to find out where your company...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Forrester's 13-Step Methodology For Shortlisting BI Vendors

    Tools And Technology: The Business Intelligence Playbook
    February 17, 2017 | Boris Evelson

    Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: There are now more than 70 vendors in the...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Insights Service Providers, Q1 2017

    Leaders Emerge In A Nascent Insights Services Market

    In our 20-criteria evaluation of insights services, we identified 10 providers offering a broad range of services across vertical industries and specific domains — Accenture Digital, Atos,...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Healthcare Analytics, Q1 2017

    February 9, 2017 | Kate McCarthy

    Healthcare payer and provider organizations lag behind other industries in their adoption of advanced analytics. As the need to generate and use patient insight grows, healthcare organizations must...

  • For Enterprise Architecture Professionals

    Report

    Report Data Performance Management Is A Must-Have, Not A Nice-To-Have

    Performance Management: The Data Management Playbook
    February 6, 2017 | Michele Goetz

    Insight is the engine of today's businesses. The value of a company can be measured by the performance of its data. This report helps enterprise architects (EAs) and chief data officers (CDOs)...

  • For Security & Risk Professionals

    Report

    Report GRC Vision 2017-2022: Customer Demands Escalate As Regulators Falter

    Vision: The Governance, Risk, And Compliance Playbook
    February 2, 2017 | Christopher McClean, Nick Hayes

    In reaction to sweeping regulations and massive corporate failures, governance, risk management, and compliance (GRC) efforts have evolved slowly over the past 15 years. However, in the next five...

  • For B2C Marketing Professionals

    Report

    Report Build Capabilities For Measurement Success

    Strategic Plan: The Marketing Measurement And Insights Playbook
    January 31, 2017 | Tina Moffett

    B2C marketers struggle with measurement because of the influx of data caused by constant customer connectivity. As a result, marketers fall back on elementary last-touch measurement approaches....

  • For Enterprise Architecture Professionals

    Report

    Report Eliminate Confusion In Data Management Roles And Responsibilities

    Organization: The Data Management Playbook
    January 26, 2017 | Gene Leganza

    As enterprise architecture (EA) leaders prioritize data capabilities, they're looking broadly at how data management (DM) resources are spread across the organization. Where can they consolidate...

  • For B2C Marketing Professionals

    Report

    Report Marketing's Data-Driven Future Demands Unified Measurement

    Vision: The Marketing Measurement And Insights Playbook
    January 26, 2017 | Jim Nail, Tina Moffett

    Today's increasingly complex media environment means once reliable marketing performance measurement techniques, such as marketing mix and attribution models, fail to properly credit marketing...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Artificial Intelligence Technologies, Q1 2017

    AI Technologies Will Augment Your Enterprise Applications, Amplify Your Intelligence, And Unburden Your Employees
    January 18, 2017 | Rowan Curran, Brandon Purcell

    Artificial intelligence (AI) is an old idea. But a broad set of important technologies is emerging, which big data, cloud storage, and compute have enabled. AI is a liberatory technology at its...

  • For Customer Insights Professionals

    Report

    Report Q&A: Six Questions To Ask Before Diving Into Text Analytics

    Make The Most Of Your Textual Customer Data
    January 12, 2017 | Boris Evelson, Elizabeth Cullen

    Customer understanding is incomplete unless customer insights (CI) professionals can harness all types of customer data — structured and unstructured. While CI pros are comfortable with structured...

  • For Application Development & Delivery Professionals

    Report

    Report Prescriptive Analytics: The Black Belt Of Digital Decisions

    Build The Last Mile Of Insights-To-Action To Finally Get Value From Investments In Data And Analytics
    January 10, 2017 | Mike Gualtieri

    Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn't that what all analytics should be about? We heartily say "yes" — if...

  • For Security & Risk Professionals

    Report

    Report Lessons Learned From The World's Biggest Data Breaches And Privacy Abuses, 2016

    Continuous Improvement: The Data Security And Privacy Playbook
    January 9, 2017 | Stephanie Balaouras, Heidi Shey

    Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...

  • For Enterprise Architecture Professionals

    Report

    Report Reboot Your Information Governance Program With An Outside-In Perspective

    Processes: The Information Strategy And Architecture Playbook
    January 9, 2017 | Cheryl McKinnon

    New actors — partners, clients, and citizens — are now stakeholders in information governance (IG) strategies for customer-obsessed enterprises. Enterprise architects and their peers in security,...

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