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  • For Application Development & Delivery Professionals

    Report

    Report Use BI Fabric To Optimize Your Multivendor Business Intelligence Environment

    Performance Management: The Business Intelligence Playbook
    December 11, 2017 | Boris Evelson

    All enterprises must deal with multiple business intelligence (BI) platforms. Unquestionably, a single enterprise BI platform is ideal, but legacy platforms, mergers and acquisitions (M&A), and...

  • For B2C Marketing Professionals

    Report

    Report Chart Your Path To Social Media Maturity

    Road Map: The Social Marketing Playbook
    December 8, 2017 | Erna Alfred Liousas

    B2C marketers should read this report to identify the key milestones required to progress beyond their current social media maturity stage and sustain that progress so the entire organization can...

  • For B2C Marketing Professionals

    Report

    Report The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook
    December 1, 2017 | Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...

  • For Security & Risk Professionals

    Report

    Report The State Of Network Security: 2017 To 2018

    Benchmarks: The Security Architecture And Operations Playbook
    November 30, 2017 | Heidi Shey, Alexander Spiliotes

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2017 to...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Translytical Data Platforms, Q4 2017

    The 12 Providers That Matter Most And How They Stack Up
    November 28, 2017 | Noel Yuhanna, Mike Gualtieri

    Analytics at the speed of transactions has become an important agenda item for organizations. Translytical data platforms, an emerging technology, deliver faster access to business data to support...

  • For Enterprise Architecture Professionals

    Report

    Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 22, 2017 | Michele Goetz

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • For Customer Insights Professionals

    Report

    Report Storytelling And Data Visualization Will Turbocharge Insights-Driven Action

    Establish Your Insights-Driven Practices With These Essential Skills
    November 22, 2017 | Cinny Little

    Despite continuous investment, customer insights professionals' data and insights practices aren't keeping up with the expectations of device-hopping customers. The fix: To remain competitive,...

  • For Application Development & Delivery Professionals

    Report

    Report Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook
    November 17, 2017 | Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...

  • For B2B Marketing Professionals

    Report

    Report Metrics That Matter For B2B Marketers

    Performance Management: The B2B Marketing Playbook
    November 16, 2017 | Allison Snow

    B2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results. This report helps marketers...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Data Virtualization, Q4 2017

    The 13 Vendors That Matter Most And How They Stack Up
    November 15, 2017 | Noel Yuhanna

    Enterprise data virtualization has become critical to every organization in overcoming growing data challenges. These platforms deliver faster access to connected data and support self-service and...

  • For Enterprise Architecture Professionals

    Report

    Report Data Technology Pathfinder

    Landscape: The Data Management Playbook
    November 14, 2017 | Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage....

  • For Customer Insights Professionals

    Report

    Report Optimize Digital Intelligence For Your Insights-Driven Business

    Vision: The Digital Intelligence Playbook
    November 10, 2017 | James McCormick, Cinny Little

    The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics...

  • For Enterprise Architecture Professionals

    Report

    Report Data Engineers Have Become More Important Than Data Scientists

    Invest In Data Engineers To Close The Gap In Your Systems Of Insight
    November 9, 2017 | Michele Goetz

    Enterprises want to get value out of their data faster and at scale. Chief data officers recognize that technology alone can't solve this challenge. They are also rethinking their teams and adding...

  • For CIO Professionals

    Report

    Report Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Web Analytics, Q4 2017

    Incumbent Vendors Lead While Newcomers Invigorate A Mature Market
    November 7, 2017 | James McCormick

    In our 32-criteria evaluation of web analytics providers, we identified the seven most significant ones — Adobe, AT Internet, Cooladata, Google, IBM, Mixpanel, and Webtrekk — and researched,...

  • For Customer Insights Professionals

    Report

    Report How Analytics Drives Customer Life-Cycle Management

    Vision: The Customer Analytics Playbook
    November 2, 2017 | Brandon Purcell, Srividya Sridharan

    With the growing importance of customer insights in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...

  • For Application Development & Delivery Professionals

    Report

    Report Build An Agile BI Organization To Support The Insights-Driven Culture

    Organization: The Business Intelligence Playbook
    November 2, 2017 | Boris Evelson

    An insights-driven organizational culture is key to enterprise success and competitive differentiation, and Agile business intelligence (BI) is one of the required foundational components to make...

  • For Customer Insights Professionals

    Report

    Report Continually Optimize Experiences To Differentiate And Compete For Customers

    Processes: The Digital Intelligence Playbook
    November 1, 2017 | James McCormick

    Competing for empowered customers and keeping up with their shifting digital expectations means that firms must always be evolving their digital experiences. This is only achievable through a...

  • For Application Development & Delivery Professionals

    Report

    Report AI APIs In The Cloud Are Here

    Five Ways Enterprise App Dev Teams Can AI-ize Applications
    October 24, 2017 | Mike Gualtieri, Kjell Carlsson

    Add artificial intelligence capabilities to your applications! That's what C-suite executives are increasingly telling application development and delivery (AD&D) professionals to do. And major...

  • For CIO Professionals

    Report

    Report The Top 10 Technology Trends To Watch: 2018 To 2020

    Ten Trends Will Help You Maximize The Value Of Business Technology

    Maximizing the value of your business technology investments requires an understanding of trends — not just as interesting reading but as vital clues to your firm's future success and, possibly,...

  • For CIO Professionals

    Report

    Report Insights-Driven Businesses Set The Pace For Global Growth

    The Vision Report Of The Insights-Driven Business Playbook

    A new kind of company — we call them insights-driven businesses — has formed. They are growing at an average of more than 30% annually and are on track to earn $1.8 trillion by 2021. These...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Graph Databases

    Leverage Graph Databases To Succeed With Connected Data
    October 6, 2017 | Noel Yuhanna

    Whether you are doing customer analytics, fraud detection, or risk assessment, you need connected data. While linking a few data points or data sources is often simple, creating connections with...

  • For B2B Marketing Professionals

    Report

    Report The Birth Of The B2B Consumer

    Landscape: The B2B Marketing Playbook
    October 5, 2017 | Steven Casey

    B2B buyers are acting more like consumers every day. Driving this change is a combination of learned and native digital consumer behaviors that are having a dramatic impact on every phase of the...

  • For Security & Risk Professionals

    Report

    Report TechRadar™: Data Security And Privacy, Q4 2017

    Road Map: The Data Security And Privacy Playbook

    As data volumes explode, it's becoming a Herculean task to protect sensitive data from cybercriminals and malicious actors while preventing privacy infringements and abuses — intentional and...

  • For B2C Marketing Professionals

    Report

    Report Link Insights To Action With A Measurement-Driven Organization

    Organization: The Marketing Measurement And Insights Playbook
    October 3, 2017 | Tina Moffett

    Firms are eager to develop a more advanced marketing performance measurement approach as the next step in optimizing marketing budgets. B2C marketers must coordinate measurement goals and...

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