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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Analyze This: Web Style Analytics Enters The Retail Store

    Performance Management: The Digital Store Playbook
    December 8, 2017 | Ananda Chakravarty

    Retail stores have been living in the analytical "dark ages" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Best Practices In US Mobile Investing Functionality

    The Industry Has Far To Go To Meet The Holistic Needs Of Younger Investors
    December 7, 2017 | Davis Janowski

    With expectations rising and substantial business at stake in landing and retaining 87 million US Millennial investors, digital wealth management teams know they need to improve their portfolios of...

  • For Enterprise Architecture Professionals

    Report

    Report Your ECM Road Map Is A Living Document: Plan For Quick Wins And Adapt To Changing Needs

    Road Map: The Enterprise Content Management Playbook
    December 7, 2017 | Cheryl McKinnon

    Enterprise architecture (EA) professionals play — or will play — an essential orchestration role as their organizations invest in technologies to improve customer and employee experiences. This...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Evolve Now To Personalization 2.0: Individualization

    Your Customers Expect And Will Reward You For Personally Relevant, Value-Added, Individualized Experiences
    December 5, 2017 | Brendan Witcher

    To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The...

  • For Application Development & Delivery Professionals

    Report

    Report Five Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook
    December 4, 2017 | Mark Grannan

    Governance is the dreaded "G-word" for many organizations: It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Steer Your Customers' Insurance Journeys With Benchmarks

    Benchmarks: The Digital Insurance Strategy Playbook
    November 30, 2017 | Ellen Carney

    Digital touchpoints must constantly evolve to reflect how consumers and small businesses research, buy, and use insurance. Digital insurance strategy leaders are under pressure to deploy digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Customer Journeys To Guide Your Digital Insurance Strategy

    Processes: The Digital Insurance Strategy Playbook

    Digital insurance teams are keen to digitize the entire customer life cycle. They want to cut costs and offer convenience by enabling customers to get quotes and buy, manage, and renew policies...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Best Practices In Life Insurance Digital Sales

    Life Insurers Need To Digitize Their Sales Processes
    November 27, 2017 | Ellen Carney, August Du Pont

    This report looks at how digital business strategy teams at life insurance companies can drive insurance sales and improve the customer experience. The leaders are not just making it simple, fast,...

  • For B2C Marketing Professionals

    Report

    Report The Financial Payback For Marketing Measurement

    Business Case: The Marketing Measurement And Insights Playbook
    November 22, 2017 | Jim Nail, Michelle Bishop

    As marketers are increasingly held accountable for the financial returns of their efforts, they need sophisticated measurement that accurately apportions credit to the myriad touchpoints in a...

  • For Application Development & Delivery Professionals

    Report

    Report Agile And DevOps Adoption Drives Digital Business Success

    Executive Overview: The Modern Application Delivery Playbook
    November 21, 2017 | Christopher Condo, Diego Lo Giudice

    Every business is now a digital business. Companies are scrambling to respond to higher consumer expectations and more nimble competitors. Application development and delivery (AD&D) organizations...

  • For CIO Professionals

    Report

    Report Governments Spot The Potential For Industrial IoT

    Policymakers Around The World Look For Ways To Modernize Manufacturing, And IoT Is Part Of That
    November 21, 2017 | Paul Miller

    The German Industrie 4.0 is recognized around the world. But other countries have similar programs to digitize manufacturing, improve skills, and harness the potential of the industrial internet of...

  • For Application Development & Delivery Professionals

    Report

    Report From Land-And-Expand To Having A Plan: SaaS Implementation Practices For 2017

    Implementation: The SaaS Transformation Playbook
    November 20, 2017 | Liz Herbert, Randy Heffner

    Software-as-a-service (SaaS)-based business applications promise fast time to deploy and an Agile, iterative approach to improving business results. But try-and-buy, under-the-radar...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Insurance Comparison Engines

    Comparison Engines Make It Easy To Gather And Compare Insurance Quotations, Streamlining Insurance Purchasing
    November 17, 2017 | Benjamin Ensor

    Comparison engines are the oldest and, in some ways, most successful digital disruptors in financial services. They make it easy for customers to get quotations from dozens of insurance companies...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook
    November 17, 2017 | Fiona Swerdlow

    A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a deep-seated vision for how technology...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Service Providers, Q4 2017

    The 14 Largest Service Providers That Matter Most And How They Stack Up
    November 17, 2017 | Ted Schadler

    In our 23-criteria evaluation of digital experience service providers, we identified the 14 most significant ones — Accenture, Deloitte, Digitas, EPAM, Epsilon, IBM, Isobar, MRM//McCann, PwC,...

  • For B2C Marketing Professionals

    Report

    Report Define Your Social Media Maturity To Advance Your Social Marketing

    Assessment: The Social Marketing Playbook
    November 16, 2017 | Erna Alfred Liousas

    B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. This maturity covers the spectrum of...

  • For B2C Marketing Professionals

    Report

    Report Marketers Tap Publisher Data To Drive Success

    Insights Inform And Inspire Marketer Messaging And Media Selections
    November 16, 2017 | Susan Bidel

    Marketers in need of first-party data to inform their marketing strategy, messaging, and media selections are wise to collaborate with publishers that have deep first-party relationships with their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 US Credit Card Digital Sales Functionality Benchmark

    Bank Of America And Wells Fargo Lead This Year's Review Of Credit Card Sales
    November 15, 2017 | Alyson Clarke, August Du Pont

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the seven largest credit card issuers in the US across 42 individual criteria. Bank of America takes...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Rank Yourself With The Digital Maturity Model

    Assessment: The Retail eCommerce Playbook
    November 14, 2017 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. In early 2017, Forrester updated its digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Assess How Your Omnichannel Capabilities Stack Up

    Benchmarks: The Omnichannel Commerce Playbook
    November 13, 2017 | Michelle Beeson

    Forrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Digital Business Strategy Will Reach The Heart Of Business

    November 10, 2017 | Jacob Morgan

    Digital business leaders know their strategies can't focus just on bolting on new experiences. To win, serve, and retain today's empowered customer, firms must digitize the very core of their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Financial Services Companies Get Serious About Digital Transformation

    Executives at financial services companies worldwide understand that digital transformation means business transformation. Most companies will spend 2018 working on new initiatives to better win,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How Italian Banking Customers Use Different Channels, 2017

    Weave Digital And Human Touchpoints Together To Deliver Superior Customer Experiences
    November 9, 2017 | Aurelie L'Hostis

    Digital business strategy executives at Italian banks face a twofold challenge: Banks need to encourage less digital-savvy customers to use digital touchpoints for routine banking tasks; at the...

  • For Application Development & Delivery Professionals

    Report

    Report Predictions 2018: Blended AI Will Disrupt Your Customer Service And Sales Strategy

    Prepare For Dips In Customer Satisfaction And Service Levels
    November 9, 2017 | Daniel Hong, Nick Barber, Ian Jacobs

    Artificial intelligence. All the craze. Application development and delivery (AD&D) professionals are on the frontline in learning how to use AI in customer service and sales. Whether that's...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

    Landscape: The Mobile eBusiness Playbook

    2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for...

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