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  • Report Mega Vendors Use AI To Change The CRM Game

    How Microsoft, Oracle, Salesforce, And SAP Leverage AI For Customer Engagement
    April 26, 2018 | John Bruno

    Artificial intelligence (AI) is now reaching a level of maturity where application development and delivery (AD&D) professionals can leverage its advancements to change the way their businesses...

  • Report Emerging Role Profile: Cloud Cost Manager

    The Complexity Of Managing Cloud Spend Has Forged A Role Dedicated To This Challenge
    April 25, 2018 | Sophia I. Vargas

    Cloud cost insights can provide more than just opportunities to reduce spending. Better cost information can shepherd smarter practices, improve performance efficiency, and help scale cloud...

  • Report The Sorry State Of Digital Transformation In 2018

    A Survey Of 1,559 Business And Technology Decision Makers Bears A Troubling Message Of Reluctance To Change
    April 24, 2018 | Ted Schadler

    How's your digital transformation going? What processes are you focusing on? Who's leading the transformation? What technologies are a priority? What challenges do you face? To answer these...

  • Report Internet-Of-Things Heat Map 2018

    Prioritize IoT Use Cases Based On Value To Your Company Operations
    April 23, 2018 | Michele Pelino, Frank E. Gillett

    CIOs face a daunting, fragmented array of internet-of-things (IoT) solutions to enhance operational efficiencies and enable personalized customer experiences. IoT use cases like building...

  • Report New Tech: Payments For Platform And Marketplace Businesses, Q2 2018

    Forrester's Landscape Overview Of 20 Payment Providers That Service Platform And Marketplace Business Models
    April 20, 2018 | Brendan Miller

    Digital business executives implementing platform or marketplace business strategies have found that payments can become a quagmire, mucking up the smooth exchange of value. To pull off great...

  • Report Smart Cloud Contract Negotiation Strategies

    What To Seek And What To Abandon For Effective Cloud Contract Negotiation
    April 20, 2018 | Bill Martorelli, Liz Herbert

    With accelerating usage of the cloud comes the growing need to contract effectively. The apparent simplicity of the cloud in theory masks considerable complexity in practice. Enterprise customers...

  • Report A Clear Multicloud Strategy Delivers Business Value

    Get Comfortable With The Reality Of Multiple Cloud Partners
    April 18, 2018 | Paul Miller

    The systems of engagement driving business growth often exploit cloud computing for agility, flexibility, and cost-effectiveness. In isolation, each of these systems may need just one cloud...

  • Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    April 18, 2018 | Fiona Swerdlow

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

  • Report The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018

    US Life Insurers Disappoint With Weak Digital Guidance
    April 18, 2018 | Ellen Carney, Jennifer Wise

    Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers research and then buy life insurance. To see how helpful they are to...

  • Report Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook
    April 17, 2018 | Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...

  • Report Banks Must Embrace Digital Business Models To Redefine Their Value To Customers

    Digital Leaders At Middle Eastern Banks Are Starting To Address Key Tasks That All Banks Must Master
    April 16, 2018 | Zhi Ying Ng

    Facing tough economic conditions, competition from more agile players, and changing customer needs, banks in the Middle East are pursuing digital business models to generate new revenue streams and...

  • Report The Future Of The Digital Store

    Vision: The Digital Store Playbook
    April 13, 2018 | Ananda Chakravarty

    Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail...

  • Report Faster Software Delivery Will Accelerate Digital Transformation

    Strategic Plan: The Modern Application Delivery Playbook

    Customer-obsessed organizations are accelerating their race to digital in order to win new customers and retain existing ones. A crucial element of this imperative is to transform their software...

  • Report Building The Integrated Retail Commerce Business Case

    Business Case: The Retail eCommerce Playbook
    April 11, 2018 | Ananda Chakravarty

    Digital retail is now an integral part of the overall retail picture. According to Forrester data, US online retail sales will grow at nearly three times the rate of total retail sales from 2017 to...

  • Report True Digital Banking Drives Interest In Core Banking

    Results From Forrester's Global Banking Platform Deals Survey 2018
    April 11, 2018 | Jost Hoppermann

    State-of-the-art banking platforms — or their elements like core banking and digital channels — can create fresh opportunities for banks and their application development and delivery (AD&D) teams...

  • Report Zelle Will Need To Prove Itself As The US P2P Payments Market Expands

    With Zelle, Incumbents Have Signaled A Vigorous Push Into Person-To-Person Payments, But Zelle Alone Doesn't Revolutionize P2P
    April 10, 2018 | Peter Wannemacher

    Dozens of US banks have now rolled out Zelle, a P2P payments service, to offer customers the convenience of a Venmo-like amenity with quicker access to funds. More banks will follow suit, as Zelle...

  • Report The Forrester Life Insurance Wave™: Canadian Sales Websites, Q2 2018

    Life Insurance Websites Reflect Sales Models — Not Customer Goals
    April 10, 2018 | Ellen Carney, Jennifer Wise

    Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers traverse online and offline paths in their life insurance purchase journeys....

  • Report Deliver The Right Rich Media Every Time

    April 6, 2018 | Mark Grannan

    Consumers have an appetite for rich media, and the amount of content out there is exploding in an attempt to satisfy them. Unfortunately, the bandwidth available to your creative team is static and...

  • Report Find And Fix The Gaps In Your Modern Software Delivery

    Assessment: The Modern Application Delivery Playbook

    Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many leaders know they need to improve, but they struggle with what to do and where to...

  • Report Alert! You Need Notifications

    Master Notifications To Begin Your Digital Experience Evolution
    April 5, 2018 | Julie A. Ask

    Notifications may just be text, images, and beeps today, but as channels proliferate, and instant content delivery becomes more sophisticated and interactive, the strategy and technology you use to...

  • Report Amazon Invades Banking: Here's What You Should Do

    Banks Must Adapt To A Platform-Dominated World

    Amazon's power to disrupt is unprecedented: The company only needs to say it's thinking about offering a particular product or service, and existing market players start sweating. So when The Wall...

  • Report Walled Garden No More: Digital China Goes Global

    Southeast Asia Is The Beachhead Of China's Global Digital Expansion
    April 2, 2018 | Xiaofeng Wang

    China is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and...

  • Report Get The Most From Your Digital Experience Agency Or Consultancy

    We Interviewed 14 Providers And 40 Customers To Find The Best Practices For Working With These Strategic Partners
    March 30, 2018 | Ted Schadler

    To get the most out of digital experience service providers, digital business leaders need to go beyond traditional provider relationships and embrace agencies, consultancies, and specialists;...

  • Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

    Landscape: The Omnichannel Commerce Playbook
    March 28, 2018 | Michelle Beeson

    Because their customers' expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...

  • Report Future-Proof Your Digital Business With Zero Trust Security

    Vision: The Security Architecture And Operations Playbook
    March 28, 2018 | Jeff Pollard

    As CIOs develop hybrid cloud strategies to help their organization become fast, flexible, and innovative, it's the perfect time to migrate to a Zero Trust security architecture. Security and risk...

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