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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Money Managers

    Digital Money Managers Offer A Simple Way To Manage Money
    October 19, 2017 | Aurelie L'Hostis

    Digital money managers offer account aggregation, spending insights, budgeting and savings tools, alerts, and financial guidance to consumers who wish to manage their money but don't have the time,...

  • For Application Development & Delivery Professionals

    Report

    Report Take Two Technology Roads To Digital Experience Success

    Road Map: The Digital Experience Delivery Playbook
    October 18, 2017 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to plan your technology road map. You must pursue two paths...

  • For Infrastructure & Operations Professionals

    Report

    Report Top 10 Decision Factors That Must Influence Your Cloud Strategy

    Create A Cloud Strategy Based On Your Circumstances — Not On The Easy Momentum Wins
    October 17, 2017 | Lauren E. Nelson

    Building a cloud strategy is not for the novice. When fresh, powerful strategies make headlines and keynote influential conferences, the hype can be alluring. I&O professionals must look to these...

  • For B2C Marketing Professionals

    Report

    Report Build An Empowered Digital Media Buying Team

    Organization: The Digital Media Buying Playbook
    October 16, 2017 | Samantha Merlivat

    Omnichannel digital media buying requires marketers to embrace new processes, partnerships, and staffing. The organization report of the digital media buying playbook helps B2C marketers plan and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Product Information Management (PIM), Q3 2017

    Forrester's Landscape Overview Of 17 Providers
    October 13, 2017 | Bruce Eppinger

    Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2016 To 2021
    October 12, 2017 | Lily Varon

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their...

  • For Application Development & Delivery Professionals

    Report

    Report How To Secure Funding For Your SaaS Migration

    Business Case: The Business Applications Playbook
    October 11, 2017 | Duncan Jones, Liz Herbert

    Traditional budgeting and ROI-based financial evaluations are the main obstacles to application development and delivery (AD&D) leaders' efforts to transform their business applications portfolios....

  • For B2C Marketing Professionals

    Report

    Report The Future Of Omnichannel Media Buying Is Programmatic

    Vision: The Digital Media Buying Playbook
    October 6, 2017 | Susan Bidel, Samantha Merlivat

    Marketing leaders are embracing omnichannel advertising to create connected experiences that drive better results. How? By using programmatic approaches to make data-driven media buying decisions....

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: eCommerce And Retail Fraud Management Solutions, Q3 2017

    A Focus On Accepting Orders And Business Growth Transforms The Market
    October 6, 2017 | Andras Cser

    As security, risk, and fraud management professionals strive to secure every digital touchpoint of the customer journey, they've discovered that it's imperative to update eCommerce and retail fraud...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Commerce Technology Investment Trends: 2017 To 2018

    October 5, 2017 | Bruce Eppinger, Claudia Tajima

    Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple...

  • For Infrastructure & Operations Professionals

    Report

    Report Cloud Powers The New Connected Economy

    Vision: The Cloud Computing Playbook
    October 4, 2017 | Liz Herbert, Dave Bartoletti

    Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners,...

  • For Application Development & Delivery Professionals

    Report

    Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    October 3, 2017 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region
    October 3, 2017 | Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

  • For Enterprise Architecture Professionals

    Report

    Report ECM Requires Investment: Five Key Elements To Include In Your Business Case

    Business Case: The Enterprise Content Management Playbook
    October 2, 2017 | Cheryl McKinnon

    A solid enterprise content management (ECM) business case articulates the current state, the viable options, and the investments that enterprises must make to proceed. Enterprise architects play a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Prepare For A Digital 2017 Holiday Season

    Highlights From The Forrester Data: Online Holiday Retail Sales Forecast, 2017 (Western Europe)
    October 2, 2017 | Michelle Beeson

    European retailers must prepare for another surge of traffic and sales across digital touchpoints as online sales grow faster than in-store sales during the holiday season. This report evaluates...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Blockchain Technology Providers In Asia Pacific

    October 2, 2017 | Charlie Dai

    While blockchain technology is still in its early stages, its synergistic use of multiple technology building blocks opens doors to new business models and opportunities. To leverage blockchain for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand

    Switch From Brand Obsession To Customer Obsession
    September 28, 2017 | Michelle Beeson

    Luxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader...

  • For B2C Marketing Professionals

    Report

    Report The Tools You Need To Master Omnichannel Digital Media Buying

    Tools And Technology: The Digital Media Buying Playbook
    September 28, 2017 | Samantha Merlivat, Susan Bidel, Richard Joyce

    This report analyses the choices marketers make when evaluating and selecting the technology to support their digital media buying, like data management platforms (DMPs) and demand-side platform...

  • For Security & Risk Professionals

    Report

    Report The Forrester Wave™: Digital Forensics And Incident Response Service Providers, Q3 2017

    Tools And Technology: The Security Architecture And Operations Playbook
    September 28, 2017 | Josh Zelonis

    In our 18-criteria evaluation of digital forensics and incident response service providers, we identified the 14 most significant ones — CrowdStrike, Cylance, Deloitte, KPMG, Mandiant, Optiv,...

  • For Security & Risk Professionals

    Report

    Report The Forrester Wave™: Information Security Consulting Services, Q3 2017

    The Best Firms Are Helping CISOs Secure Digital Transformation
    September 28, 2017 | Jeff Pollard, Claire O'Malley

    In our 26 criteria evaluation of information security consulting services providers, we identified the 15 most significant ones — Accenture, Atos, BAE Systems, Deloitte, DXC Technology, EY, IBM,...

  • For B2C Marketing Professionals

    Report

    Report Voice Search Will Change Customer Discovery Forever

    How To Prepare For The Coming Search Revolution
    September 27, 2017 | Collin Colburn

    The rise of Alexa, Cortana, Google Assistant, and Siri has formed ominous clouds darkening the future of search marketing. But the good news is, B2C marketers have some time to prepare for voice...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Creative Advertising Technologies, Q3 2017

    Technology That Makes Brand Experiences Smarter, Faster, And More Relevant
    September 27, 2017 | Susan Bidel, Richard Joyce

    The evolution of digital media buying has changed the way that marketers think about creative development. Data and creative advertising technology (adtech) have empowered marketers to embrace a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Forrester's Digital Maturity Model To Evaluate Your B2B Digital Progress

    Assessment: The B2B eCommerce Playbook
    September 26, 2017 | Andy Hoar

    With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B digital professionals are now closely measuring their progress and benchmarking their...

  • For CIO Professionals

    Report

    Report Gauge Your Digital Business Maturity

    The Assessment Report In The Digital Business Playbook
    September 25, 2017 | Pascal Matzke, Martin Gill

    Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides you through Forrester's digital business maturity assessment so you can...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Platform Trends, 2017

    Landscape: The Digital Experience Delivery Playbook
    September 21, 2017 | Mark Grannan, Ted Schadler

    Digital experience platform technology evolution has crossed a threshold in the past two years. Enterprise organizations are starting to shift to "all-in" strategies with a single vendor for their...

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