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  • Embrace the mobile mind shift

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  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Mobile Enterprise Application Services Providers, Q1 2017

    Leading Providers Blend Design, Tech, And Business For Transformational Mobile Enterprise Apps
    March 22, 2017 | Jeffrey S. Hammond, Liz Herbert

    Mobile enterprise apps for employees and partners tend to get less attention than customer-facing ones, but they are critical to a digital enterprise. Application development and delivery (AD&D)...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Mobile Messaging Platforms

    March 16, 2017 | Julie A. Ask, Michael Facemire

    The features and functions of mobile apps are overkill for most mobile moments. By contrast, messaging rightsizes customer engagement through a combination of notifications and conversations in the...

  • For Security & Risk Professionals

    Report

    Report Mobile Application Authentication Trends And Best Practices

    The Right Authentication Method Can Make Or Break A Great Digital Experience
    March 2, 2017 | Andras Cser, Michael Facemire

    Authenticating users in native mobile applications is a key challenge for today's security and risk (S&R) professionals. They must ensure that the user experience is seamless and that the app...

  • For CIO Professionals

    Report

    Report Six Strategies To Strengthen Your Company's Digital DNA

    Assessment: The CIO Digital Business Transformation Playbook
    February 17, 2017 | Nigel Fenwick

    Digital transformation is a journey, not a destination. And every journey has a starting point. What you do next depends on where you begin. Use this self-assessment to find out where your company...

  • For Infrastructure & Operations Professionals

    Report

    Report The State Of IoT Management

    Bet On Emerging Ecosystems To Help Smooth Business Integration
    February 16, 2017 | Christopher Voce, Michele Pelino

    Connected solutions enable businesses to optimize processes, enhance offerings, and transform their own business models. They generate streams of valuable customer and operational data. While...

  • For B2C Marketing Professionals

    Report

    Report Organize For Mobile Marketing Success

    Organization: The Mobile Marketing Playbook
    February 15, 2017 | Thomas Husson

    Instead of leveraging mobile as a way to transform the offline experience, marketing teams view mobile as a standalone channel. The result? Marketing leaders are unsure about how to organize and...

  • For Security & Risk Professionals

    Report

    Report Define A Compelling Strategy To Secure And Protect Mobile Moments

    Strategic Plan: The Mobile Security Playbook
    February 14, 2017 | Laura Koetzle, Chris Sherman

    This report helps security and risk (S&R) leaders develop comprehensive strategic mobile security plans to secure and protect both employees' and customers' mobile moments — without degrading the...

  • For Infrastructure & Operations Professionals

    Report

    Report Build Your Workforce Enablement Strategic Plan

    Strategic Plan: The Workforce Enablement Playbook
    February 13, 2017 | David K. Johnson

    Few areas of technology are as fundamental to customer interaction and business execution as the devices and software that employees use. But chances are, your firm and executive colleagues view...

  • For Security & Risk Professionals

    Report

    Report Design Mobile Security Metrics With Mobile Moments In Mind

    Performance Management: The Mobile Security Playbook
    February 13, 2017 | Jeff Pollard

    Security leaders struggling to demonstrate business value need to incorporate mobile security metrics into their reports. As companies adopt the mobile mind shift, mobile security metrics are often...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

    Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)
    February 13, 2017 | Laura Naparstek, Julie A. Ask

    Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make...

  • For Customer Insights Professionals

    Report

    Report US Consumers' Morning Mobile Moments

    The Predictive Power Of Early-Morning App Usage
    February 7, 2017 | Juan Salazar

    Our morning routines allow us to set the tone for the rest of the day. Given our proximity to our smartphones and tablets, our behavior on these devices often defines our morning routines. While we...

  • For Security & Risk Professionals

    Report

    Report Secure And Protect Mobile Moments

    Executive Overview: The Mobile Security Playbook
    February 6, 2017 | Christopher McClean

    The mobile mind shift is an expectation that an individual can get what she wants in her immediate context and moment of need. This shift applies to your customers and your employees....

  • For Application Development & Delivery Professionals

    Report

    Report B2B Commerce Needs A Mobile Mindshift

    Mobile Apps Can Be A Catalyst for Change In Enterprise Commerce — If AD&D Leaders Design Them Correctly
    January 31, 2017 | Duncan Jones

    Why are there so few good mobile apps for business-to-business (B2B) eCommerce? Neither of the two Bs in B2B is currently doing enough to support mobile, employee-driven purchases. People who need...

  • For Security & Risk Professionals

    Report

    Report TechRadar™: Endpoint Security, Q1 2017

    Consolidation Will Lead To A Less Fragmented Market
    January 27, 2017 | Chris Sherman

    Security professionals face a fragmented market when selecting enterprise endpoint security tools; current and emerging technologies each offer benefits and challenges, a different employee...

  • For B2C Marketing Professionals

    Report

    Report A Marketer's Guide To The Mobile Mind Shift

    Landscape: The Mobile Marketing Playbook
    January 23, 2017 | Jennifer Wise, Thomas Husson

    Your customers are on mobile devices; you need to find out: how many, what they expect, and what they are doing. Use these answers to inform your mobile marketing strategy to go beyond mobile as a...

  • For Security & Risk Professionals

    Report

    Report TechRadar™: Internet Of Things Security, Q1 2017

    A Mix Of New And Existing Technologies Help Secure IoT Deployments
    January 19, 2017 | Merritt Maxim

    This TechRadar™ defines the use cases, business value, and outlook for the 13 most relevant and important technologies for delivering internet of things (IoT) security. This includes core...

  • For Security & Risk Professionals

    Report

    Report Master The Mobile Security Landscape

    Landscape: The Mobile Security Playbook
    January 12, 2017 | Chris Sherman

    For security and risk (S&R) professionals who must empower a digital workforce while protecting the firm's data, the basic management functionality of mobile device management (MDM) solutions is...

  • For Security & Risk Professionals

    Report

    Report The State Of Enterprise Mobile Security: 2016 To 2017

    Benchmarks: The Mobile Security Playbook
    January 12, 2017 | Chris Sherman

    To increase the productivity of information workers, particularly customer-facing employees, security and risk (S&R) leaders must provide them with access to business apps, collaboration tools, and...

  • For Application Development & Delivery Professionals

    Report

    Report Build Five-Star Mobile Apps

    Processes: The Mobile App Development Playbook

    Companies hoping to reach customers through the mobile channel need to ensure their apps get high ratings. So what's the best way to structure a development shop to build a highly rated app? For...

  • For Customer Experience Professionals

    Report

    Report The Six Steps For Justifying Better UX

    Business Case: The Digital Customer Experience Improvement Playbook
    December 28, 2016 | Andrew Hogan, Deanna Laufer

    User experience (UX) has gone mainstream: Companies now invest millions to build design centers and hire UX teams. But many firms still expect proof of the ROI of UX research, design, testing, and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook
    December 23, 2016 | Julie A. Ask, Jeffrey S. Hammond

    Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...

  • For B2C Marketing Professionals

    Report

    Report The Hidden Power Of Mobile

    Link Mobile And Offline To Advance Your Marketing Strategy
    November 29, 2016 | Thomas Husson

    Most marketers agree that mobile is a strategic priority. However, they fail to appreciate the true power of mobile: its ability to radically improve their entire marketing plan by linking consumer...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Mobile Engagement Automation Solutions

    Mobile Moments Demand Speed, Speed Demands Automation
    November 22, 2016 | Jennifer Wise, Julie A. Ask

    With the ever-increasing volume of mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new...

  • For Security & Risk Professionals

    Report

    Report Assess The Maturity Of Your Mobile Security Program

    Assessment: The Mobile Security Playbook
    November 21, 2016 | Chris Sherman, Stephanie Balaouras

    When developing a mobile security strategy for today's digital business, security and risk (S&R) executives must consider both how they will enable a digital workforce that expects to work anytime...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Fuel Retail Transformation With Payments Data

    A Blueprint For Turning Retail Transaction Data Into Customer Insights
    November 9, 2016 | Brendan Miller

    eBusiness pros to date have overlooked an invaluable source of customer insights: payments data. We surmise that they've hesitated because payments data is inherently sensitive, and they worry...

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