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  • For Security & Risk Professionals

    Report

    Report Mature Cybersecurity Incident Response Requires Legal Advice

    Engage Legal To Help Your CEO Make Smart Decisions and Improve Breach Response
    March 13, 2017 | Josh Zelonis

    Business and technology leaders often dismiss lawyers as pedantic and obstacles to productivity. This is certainly something security and risk pros can relate to. However, it's important to get...

  • For Security & Risk Professionals

    Report

    Report Quick Take: The CIA — Good At Spying, Bad At Data Loss Prevention

    Key Takeaways From The WikiLeaks Revelations Of Widespread CIA Device-Hacking
    March 10, 2017 | Jeff Pollard

    This week, controversial media organization WikiLeaks released a trove of leaked documents purporting to prove the existence of a sophisticated covert US Central Intelligence Agency (CIA) hacking...

  • For Security & Risk Professionals

    Report

    Report Market Overview: Data Classification For Security And Privacy

    Firms That Understand The Value Of Data Classify Their Data
    February 24, 2017 | Heidi Shey

    Data classification is a core component of defining and understanding data that security and risk (S&R) pros must protect, as well as identifying the way employees should handle it and the types of...

  • For Security & Risk Professionals

    Report

    Report Top Cybersecurity Threats In 2017

    Landscape: The Security Architecture And Operations Playbook
    January 26, 2017 | Josh Zelonis

    Security and risk (S&R) pros have the challenging task of using finite budgets to protect their business from every possible attack type in the threat landscape. One strategy for approaching this...

  • For Customer Insights Professionals

    Report

    Report Protect Your Investment: Build Privacy And Security Into Your Marketing Technology Strategy

    Landscape: The Customer Trust And Privacy Playbook
    January 25, 2017 | Joe Stanhope, Alexander Spiliotes

    Marketing and customer insights (CI) pros are increasingly implementing a multitude of new technologies that use a wide variety of customer data for insights and engagement. These acquisitions...

  • For Customer Insights Professionals

    Report

    Report Introducing Forrester's Consumer Privacy Segmentation

    Assessment: The Customer Trust And Privacy Playbook
    December 14, 2016 | Fatemeh Khatibloo, Gina Fleming

    As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. Customer insights (CI) professionals...

  • For Security & Risk Professionals

    Report

    Report Quick Take: Symantec Injects New Life Into Its Consumer Security With LifeLock Acquisition

    Symantec Becomes One Of The Few Firms To Bridge Enterprise And Consumer Security And Privacy
    November 22, 2016 | Andras Cser, Jeff Pollard

    On November 21, Symantec announced its acquisition of LifeLock for $2.3 billion. This signals a significant reinvestment in Symantec's consumer security portfolio and an expansion into new consumer...

  • For Security & Risk Professionals

    Report

    Report Calculate The Business Impact And Cost Of A Breach

    Business Case: The Data Security And Privacy Playbook
    November 17, 2016 | Heidi Shey

    The business impact and cost of a breach are notoriously difficult to measure. A data breach initiates a tangle of direct and indirect costs, with some costs accruing in the immediate aftermath and...

  • For Security & Risk Professionals

    Report

    Report Build A Privacy Organization For Consumer Data Management

    Organization: The Data Security And Privacy Playbook
    November 7, 2016 | Heidi Shey, Enza Iannopollo

    How companies handle and protect consumer data privacy is much more than a compliance issue. Privacy is a competitive differentiator, and firms that fail to have a cohesive privacy strategy and...

  • For Customer Insights Professionals

    Report

    Report Predictions 2017: Six Ways Privacy Will Rock Global Business

    Business Case: The Customer Trust And Privacy Playbook
    November 1, 2016 | Fatemeh Khatibloo

    From the ratification of Europe's new privacy law to high-profile privacy actions by the US Federal Trade Commission, 2016 was a turning point for the privacy industry. In 2017, customer insights...

  • For Customer Insights Professionals

    Report

    Report Q&A: What Global Marketers Need To Know About European Privacy Laws

    Road Map: The Customer Trust And Privacy Playbook
    October 14, 2016 | Fatemeh Khatibloo

    In May 2018, Europe's General Data Privacy Regulation (GDPR) will go into enforcement mode. Most North American marketers may think they're immune to these laws — and to their hefty penalties — but...

  • For B2C Marketing Professionals

    Report

    Report Brief: Optimize Your Trust Formula

    Examine Your Industry As You Develop Tactics And Strategies To Build Customer Trust

    The tactics that drive customer trust will vary by organization, but strategies for building trust apply throughout an industry. This brief provides marketers with industry-specific guidance for...

  • For Security & Risk Professionals

    Report

    Report Brief: How To Meet November's Deadline And Build A Valuable Insider Threat Program

    Don't Just Check The NISPOM Change 2 Compliance Box
    September 26, 2016 | Joseph Blankenship, Claire O'Malley

    US Executive Order 13587 set the requirements for US government agencies to create an insider threat program to protect classified information. The US Department of Defense published Change 2 to...

  • For Security & Risk Professionals

    Report

    Report Quick Take: Lessons For Security And Risk Pros From The Yahoo Breach

    Don't Prioritize Corporate Damage Control Over Customers' Interests
    September 23, 2016 | Stephanie Balaouras, Jeff Pollard

    On Thursday, Yahoo announced that cybercriminals had compromised the personal information including names, email addresses, dates of birth, phone numbers, and, in some instances, security questions...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Global Legal Privacy And Cybersecurity Services

    Nine Law Firms Marry Legal Expertise And Business Acumen To Solve Privacy And Cybersecurity Challenges
    August 12, 2016 | Enza Iannopollo

    In the past, security and risk (S&R) and privacy professionals might have left engaging with external law firms to their own legal departments. However, changes to the regulatory and business...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Data Loss Prevention Solutions

    Key Vendors For Email, Endpoint, Network, Web, And Cloud DLP Capabilities
    August 4, 2016 | Heidi Shey

    Policies to control data use and movement require enforcement mechanisms. Data loss prevention (DLP) capabilities give security and risk (S&R) professionals the means to enforce those policies and...

  • For Security & Risk Professionals

    Report

    Report Brief: Microsoft + LinkedIn Will Upend IAM, Blur Lines For Employee Privacy

    S&R Pros Must Strengthen Employee Privacy Oversight And Data Protection Practices
    July 13, 2016 | Merritt Maxim, Andras Cser

    Microsoft announced plans to acquire social networking site LinkedIn for $26.2 billion in cash, Microsoft's largest acquisition ever. This additional source of data can help to deliver stronger...

  • For Security & Risk Professionals

    Report

    Report Employee Data Security And Privacy Matter More Than You Think

    Seven Recommendations To Address Employees' Data Security And Privacy
    June 28, 2016 | Enza Iannopollo

    Although firms understand that privacy is important to the customer experience, few appreciate its importance to the employee experience. Yet, employee privacy contributes greatly to the quality of...

  • For Security & Risk Professionals

    Report

    Report Protect Your Intellectual Property And Customer Data From Theft And Abuse

    Executive Overview: The Data Security And Privacy Playbook
    June 22, 2016 | Stephanie Balaouras, John Kindervag

    Data is the lifeblood of today's digital businesses, but sophisticated cybercriminals have given rise to a complex market for data security and privacy. Forrester's data security and privacy...

  • For Customer Insights Professionals

    Report

    Report How Dirty Is Your Data?

    Strategic Plan: The Customer Trust And Privacy Playbook
    May 3, 2016 | Fatemeh Khatibloo

    As privacy increasingly becomes a marketing concern, firms must think about their customer insights (CI) practices differently. Today, marketers' data governance practices — the rules that guide...

  • For B2C Marketing Professionals

    Report

    Report The Mechanics Of Trust

    Processes: The Customer Trust And Privacy Playbook
    April 26, 2016 | Fatemeh Khatibloo

    In today's always-on, post-digital world, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a...

  • For Security & Risk Professionals

    Report

    Report Quick Take: Goodbye Safe Harbor, Hello EU-US Privacy Shield

    Five Ways The EU And The US Will Change The Safe Harbor Framework
    February 4, 2016 | Enza Iannopollo

    Since 2000, firms operating across the Atlantic have used the US-EU Safe Harbor agreement as a means to lawfully transfer data concerning EU citizens to the US. However, on October 6, 2015, the...

  • For Security & Risk Professionals

    Report

    Report Privacy, Data Protection, And Cross-Border Data Transfer Trends In Asia Pacific

    Prepare Your Strategy As Regulations Tighten And Challenges Intensify
    February 1, 2016 | Heidi Shey, Enza Iannopollo

    Data protection and privacy are top-of-mind concerns for business and technology decision-makers globally. This is particularly true for companies operating in Asia Pacific, where data protection...

  • For Security & Risk Professionals

    Report

    Report The Forrester Privacy Maturity Model

    January 29, 2016 | Enza Iannopollo, Renee Murphy

    The Forrester Privacy Maturity Model consists of four security domains (oversight, technology, process, and people), 11 privacy functions, and 37 privacy components. This model is a self-assessment...

  • For Security & Risk Professionals

    Report

    Report Assess Your Data Privacy Practices With The Forrester Privacy Maturity Model

    Assessment: The Data Security And Privacy Playbook
    January 29, 2016 | Enza Iannopollo, Renee Murphy

    Protecting customers' privacy is an increasing priority for companies around the world. But data privacy standards differ widely from one country to the next — in fact there are at least 111...