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  • For B2C Marketing Professionals

    Report

    Report Chatbots Are Transforming Marketing

    Use Chatbots To Help Customers Discover, Explore, And Engage With Your Brands
    May 24, 2017 | Xiaofeng Wang

    Marketers' interest in chatbots is growing rapidly, and many plan to launch a branded chatbot in 2017. Success will hinge on marketers' ability to define a clear purpose for the chatbot and set...

  • For Application Development & Delivery Professionals

    Report

    Report Four Trends Are Shaping CRM Adoption In Indian Financial Services

    Prioritize Customer Experience When Selecting A CRM Solution
    May 23, 2017 | Somak Roy

    Indian financial services firms are overhauling their existing CRM systems, which were typically built for an earlier era. In the age of the customer, banks and insurance firms need a CRM portfolio...

  • For Security & Risk Professionals

    Report

    Report Top Competencies To Look For In An IAM Systems Integrator

    Cloud App Integration, Hosting, And Identity Management And Governance Skills Matter
    May 15, 2017 | Andras Cser, Merritt Maxim

    Systems integrators (SIs) are a crucial part of identity and access management (IAM) deployments. SIs bring valuable deployment and integration experience, and their vital advice on business...