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  • Maximize the business value of technology

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  • For eBusiness & Channel Strategy Professionals


    Report It's Cloud Go Time For Retailers

    Cloud Apps And Platforms Offer More Rewards Than Risks For Retail
    July 20, 2017 | Dave Bartoletti, Anjali Yakkundi

    More than one-fifth of retailers have now moved core business applications to the cloud — a significant jump over the past three years. Often led to cloud initially by the desire to modernize...

  • For Security & Risk Professionals


    Report Honeypots 2.0: Deception Technology Lures Cybercriminals Into A Trap

    Hollywood Isn't The Only Industry Banking On Sequels
    July 18, 2017 | Josh Zelonis, Jeff Pollard

    Security and risk (S&R) professionals can leverage deception technologies that mimic real production applications and systems in an attempt to lure attackers into an intrusion. The concept isn't...

  • For eBusiness & Channel Strategy Professionals


    Report Win The Hearts Of Customers With Digital Money Management

    Traditional Banks In China Must Seize New Opportunities To Stave Off Digital Disruption
    July 14, 2017 | Eryan Zhou

    Digital money management in China is still in its early stages, but it will continue to develop as financial disruptors win customers and traditional banks slowly join the game. This report helps...

  • For Security & Risk Professionals


    Report The Cloud Security Market Grows From $1.5 Billion In 2017 To $3.5 Billion In 2021

    Transitioning On-Premises Workloads To Hybrid Clouds Fuels Demand For Security
    July 6, 2017 | Andras Cser, Jennifer Adams

    As software, infrastructure, and platforms shift to the cloud, ensuring their security is critical. This has led to a new breed of security services that specifically address cloud security...

  • For CIO Professionals


    Report Maximize Business Value With Fast, Connected Technology

    The Vision Report In The Technology Leadership Playbook
    July 5, 2017 | Matthew Guarini, Laura Koetzle

    The age of the customer is shifting into high gear. Compelling experiences, delivered digitally, separate winners from laggards in this new era. This brings new prominence to technology's role, but...

  • For Application Development & Delivery Professionals


    Report Monoliths Benefit From Both Containers And Microservices

    Containers Help Both Microservices And Monolithic Applications
    June 26, 2017 | Randy Heffner

    In the race to deliver business change more quickly, legacy monoliths can feel like boat anchors to application development and delivery (AD&D) leaders. Spurning monoliths, developers are adopting...

  • For B2B Marketing Professionals


    Report The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017

    6sense And Lattice Engines Lead A Diverse Field Of Emerging Solution Providers
    June 14, 2017 | Allison Snow, Laura Ramos

    In our 28-criteria evaluation of predictive marketing analytics providers for B2B marketers, we identified the 11 most significant — 6sense, BrightTarget, EverString, Infer, Lattice Engines...

  • For B2C Marketing Professionals


    Report The Forrester Wave™: Real-Time Interaction Management, Q2 2017

    Advanced Analytics And Cross-Channel Integration Are Fueling RTIM Adoption
    June 6, 2017 | Rusty Warner

    In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney...

  • For B2C Marketing Professionals


    Report Chatbots Are Transforming Marketing

    Use Chatbots To Help Customers Discover, Explore, And Engage With Your Brands
    May 24, 2017 | Xiaofeng Wang

    Marketers' interest in chatbots is growing rapidly, and many plan to launch a branded chatbot in 2017. Success will hinge on marketers' ability to define a clear purpose for the chatbot and set...

  • For Application Development & Delivery Professionals


    Report Four Trends Are Shaping CRM Adoption In Indian Financial Services

    Prioritize Customer Experience When Selecting A CRM Solution
    May 23, 2017 | Somak Roy

    Indian financial services firms are overhauling their existing CRM systems, which were typically built for an earlier era. In the age of the customer, banks and insurance firms need a CRM portfolio...

  • For Security & Risk Professionals


    Report Top Competencies To Look For In An IAM Systems Integrator

    Cloud App Integration, Hosting, And Identity Management And Governance Skills Matter
    May 15, 2017 | Andras Cser, Merritt Maxim

    Systems integrators (SIs) are a crucial part of identity and access management (IAM) deployments. SIs bring valuable deployment and integration experience, and their vital advice on business...

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