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  • Maximize the business value of technology
  • Vendor Landscape

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  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Marketing Resource Management

    Leverage MRM To Drive Customer-Obsessed Marketing Operations
    October 20, 2017 | Rusty Warner

    B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: A Fork In The Road For Low-Code Development Platforms

    New Choice: Low-Code For AD&D Versus Low-Code For Business Developers
    July 31, 2017 | John R. Rymer

    With the pressure on application development and delivery (AD&D) pros for new software to support digital transformation and coders in short supply, low-code development platforms have become a hot...