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  • Customer Experience Management

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  • For Infrastructure & Operations Professionals

    Report

    Report Cloud Services Accelerate Your Pursuit Of Customer Obsession

    Executive Overview: The Cloud Computing Playbook
    January 2, 2018 | Glenn O'Donnell

    Confusing cloud definitions and erroneously identified "cloud" solutions impede cloud becoming a staple in your customer-centric technology portfolio. Forrester offers its cloud computing playbook...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Marketing Resource Management

    Leverage MRM To Drive Customer-Obsessed Marketing Operations
    October 20, 2017 | Rusty Warner

    B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...

  • For B2C Marketing Professionals

    Report

    Report Rethink Your Approach To MRM

    Customer Obsession Demands Operational Agility
    September 6, 2017 | Rusty Warner

    Marketing resource management (MRM) is a conflation of enterprise marketing technology (EMT) components that manage financial planning, content production, brand compliance, and even human...

  • For Security & Risk Professionals

    Report

    Report The IAM Market Will Surpass $13 Billion By 2021

    Customer-Facing IAM Leads Growth

    New digital business and customer engagement models have extended today's identity boundaries. In response, security pros must now manage identities and access across a variety of populations...

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