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  • Dashboard

    Dashboard SaaS Adoption

    2016

    Gain insight into cloud (SaaS) adoption, purchase drivers, concerns, and budgets. Understand what types of software solutions organizations are complementing or replacing with SaaS, and the sources...

  • For CIO Professionals

    Survey

    Survey Global Business Technographics® Priorities And Journey Survey, 2017

    April 17, 2017

    Survey Topics Technology involvement Company profile Technology breakout Change in technology spending BT versus IT Priorities Priority actions IT priorities Technology priorities Technology's...

  • Dashboard

    Dashboard Purchase Journey

    2017

    Map the purchase journey that buyers follow during their purchase process.

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Online Benchmark Survey (Part 1), 2017

    April 14, 2017

    Survey Topics Online access and activities Media and advertising Social media behaviors Retail spending, products, and brands purchased Payment methods and attitudes Smartphone and tablet usage...

  • Dashboard

    Dashboard Digital Profile

    2016

    Explore technology adoption, and range of digital and mobile behaviors (including visited websites, media consumption, and retail behaviors) among global consumers. Build customized segments using...

  • Dashboard

    Dashboard Media and Marketing

    2016

    This dashboard helps marketers understand consumers' media behaviors, including time spent consuming media online and offline, attitudes toward advertising, and how they access media across...

  • Dashboard

    Dashboard Employee Mobile Mind Shift: Profile Creator

    2016

    Gain insight into the information workforce and the use of devices for business purposes. Leveraging Forrester's Employee Mobile Mind Shift methodology, create your own worker profile to track the...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Consumer Technology, Media, And Telecom Survey, Q1 2017 (US)

    March 31, 2017

    TOPICS COVERED IN THIS SURVEY Smartphone ownership, brand, and OS Computer and tablet ownership, brand, and OS Wearable devices Security concerns and features used for connected devices Device...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® European Retail And Travel Survey, H1 2017

    March 31, 2017

    TOPICS COVERED IN THIS SURVEY Online shopping Promotions and coupons Ratings and reviews Personalization Retail/travel customer life cycle: Discover Retail/travel customer life cycle: Explore...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Consumer Technology, Media, And Telecom Survey, H1 2017 (Canada)

    March 31, 2017

    TOPICS COVERED IN THIS SURVEY Smartphone ownership, brand, and OS Computer and tablet ownership, brand, and OS Wearable devices Customer life cycle Security concerns and features used for...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® Asia Pacific Survey, H1 2017

    March 31, 2017

    Survey Topics Device ownership and usage Purchase consideration for computers and tablets Device preference Wearable devices Consumer technology customer journey Online services and...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Healthcare And Government Customer Life Cycle Survey, Q1 2017 (US)

    March 31, 2017

    TOPICS COVERED IN THIS SURVEY Health status Health insurance coverage Primary health insurance member journey Health attitudes SURVEY METHODOLOGYThe Forrester Data Consumer Technographics North...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® European Consumer Technology, Media, And Telecom Survey, H1 2017

    March 31, 2017

    TOPICS COVERED IN THIS SURVEY Smartphone ownership, brand, and OS Computer and tablet ownership, brand, and OS Wearable devices Customer life cycle Security concerns and features used for...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® European Financial Services Survey, H1 2017

    March 31, 2017

    Survey Topics Financial products Primary bank and types of accounts Banking activities and channels Online and mobile banking Payments Money transfers Financial attitudes Credit cards Banking...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Financial Services Survey, Q1 2017 (US)

    March 24, 2017

    Survey Topics Financial services Mobile apps E-alerts eStatements Credit cards Cobranded credit cards Loyalty and top of wallet Emerging technology Banking Payments Social media Survey...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Financial Services Survey, H1 2017 (Canada)

    March 24, 2017

    Survey Topics   Financial services Mobile apps E-alerts eStatements Credit cards Cobranded credit cards Loyalty and top of wallet Emerging technology Banking Payments Social...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Retail And Travel Survey, H1 2017 (Canada)

    March 24, 2017

    Topics Covered In This Survey Online shopping Promotions and coupons Ratings and reviews Personalization Retail/travel customer life cycle - discover Retail/travel customer life cycle -...

  • Dashboard

    Dashboard Consumer Behavior Framework: Consumer Privacy Segmentation

    2016

    This dashboard helps marketers understand customers' privacy behaviors and attitudes and ensure they are not jeopardizing customer trust. Build customized segments using the expanded filters to...

  • For CIO Professionals

    Survey

    Survey Global Business Technographics® Networks And Telecommunications Survey, 2017

    March 17, 2017

    Survey Topics General networking and priorities Sourcing/purchasing source channels Unified communications Contact centers Wide area network (WAN) Video Internet of things (IoT) Small...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Retail And Travel Customer Life Cycle Survey, Q1 2017 (US)

    March 17, 2017

    Survey Topics Clothing, footwear, and accessories Consumer electronics (excluding mobile phones) Cosmetics/beauty products Home décor/furnishings Personal appliances Small...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Youth Survey, 2017 (US)

    March 17, 2017

    Survey Topics Technology Wearables Financial services Retail Online activities Social media Media TV and video Gaming Survey Methodology The Forrester Data Consumer Technographics North American...

  • Dashboard

    Dashboard Forrester Readiness Index 2016

    2017

    Identify countries that have strong prospects for digital marketing.

  • Dashboard

    Dashboard Mobile Payments Forecast

    2016

    This dashboard sizes and forecasts the transaction value of mobile payments in the US and Europe.

  • Dashboard

    Dashboard Security Go-To-Market Insights

    2016

    Gain foundational insight into the security priorities, challenges, budgets, and key issues that companies are addressing today. Use it to understand the trends over the past year and to learn...

  • Dashboard

    Dashboard Global Public Cloud Forecast

    2016

    Explore public cloud spend across industry and category for all regions

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