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  • Dashboard

    Dashboard Consumer Behavior Framework: Consumer Privacy Segmentation

    2016

    This dashboard helps marketers understand customers' privacy behaviors and attitudes and ensure they are not jeopardizing customer trust. Build customized segments using the expanded filters to...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Youth Survey, 2017 (US)

    March 17, 2017

    Survey Topics Technology Wearables Financial services Retail Online activities Social media Media TV and video Gaming Survey Methodology The Forrester Data Consumer Technographics North American...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Retail And Travel Customer Life Cycle Survey, Q1 2017 (US)

    March 17, 2017

    Survey Topics Clothing, footwear, and accessories Consumer electronics (excluding mobile phones) Cosmetics/beauty products Home décor/furnishings Personal appliances Small...

  • For CIO Professionals

    Survey

    Survey Global Business Technographics® Networks And Telecommunications Survey, 2017

    March 17, 2017

    Survey Topics General networking and priorities Sourcing/purchasing source channels Unified communications Contact centers Wide area network (WAN) Video Internet of things (IoT) Small...

  • Dashboard

    Dashboard Forrester Readiness Index 2016

    2017

    Identify countries that have strong prospects for digital marketing.

  • Dashboard

    Dashboard Mobile Payments Forecast

    2016

    This dashboard sizes and forecasts the transaction value of mobile payments in the US and Europe.

  • Dashboard

    Dashboard Security Go-To-Market Insights

    2016

    Gain foundational insight into the security priorities, challenges, budgets, and key issues that companies are addressing today. Use it to understand the trends over the past year and to learn...

  • Dashboard

    Dashboard Global Public Cloud Forecast

    2016

    Explore public cloud spend across industry and category for all regions

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® Asia Pacific Survey, 2016 (China)

    December 16, 2016

    Forrester's Consumer Technographics Asia Pacific Survey, 2016 (China), was fielded in October 2016. This online survey included 4,501 respondents ages 18 and older in metropolitan China (Beijing,...

  • Dashboard

    Dashboard eCommerce Trends

    2016

    Use this dashboard to examine eCommerce trends, including how shoppers' online research and buying behaviors, attitudes, and expectations across several product categories have changed over the...

  • For CIO Professionals

    Survey

    Survey Global Business Technographics® Applications And Collaboration Workforce Survey, 2016

    December 1, 2016

    Forrester's Global Business Technographics Applications And Collaboration Workforce Survey, 2016, was fielded in October and November 2016. This online survey included 7,249 respondents in...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Healthcare And Government Survey, Q4 2016 (US)

    November 30, 2016

    Forrester’s Consumer Technographics North American Healthcare And Government Survey, Q4 2016 (US) was fielded in September 2016. This online survey included 4,584 respondents in the US...

  • Dashboard

    Dashboard Consumer Behavior Framework: Empowered Customer

    2016

    Use Forrester's most recent global consumer behavior framework, the Empowered Customer segmentation, to understand how evolved and open to innovation your target customers are. Build customized...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® Latin American Survey, 2016 (Brazil)

    November 11, 2016

    Forrester's Consumer Technographics Latin American Survey, 2016 (Brazil), was fielded in July and August 2016. This online survey included 2,002 respondents in Brazil between the ages of 16 and 75....

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Retail And Travel Survey, Q4 2016 (US)

    November 11, 2016

    Forrester's Consumer Technographics North American Retail And Travel Survey, Q4 2016 (US), was fielded in October 2016. This online survey included 4,585 respondents in the US between the ages of...

  • For CIO Professionals

    Survey

    Survey Global Business Technographics® Budgets Survey, 2016

    November 1, 2016

    Forrester's Global Business Technographics Budgets Survey, 2016, was fielded in August and September 2016. The online survey included 2,328 respondents in Brazil, Canada, and the US from...

  • For CIO Professionals

    Survey

    Survey Global Business Technographics® Software Survey, 2016

    November 1, 2016

    Forrester's Global Business Technographics Software Survey, 2016, was fielded in August and September 2016. This online survey included 3,582 respondents in Australia, Brazil, Canada, China,...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Small Business Owners Survey, 2016 (US)

    November 1, 2016

    Forrester’s Consumer Technographics North American Small Business Owners Survey, 2016 (US) was fielded in September 2016. This online survey included 1,000 US small business owners (defined...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Financial Services Survey, H2 2016 (Canada)

    October 31, 2016

    Forrester's Consumer Technographics North American Financial Services Survey, H2 2016 (Canada), was fielded in August 2016. This online survey included 4,601 respondents in Canada between the ages...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Consumer Technology, Media, And Telecom Survey, H2 2016 (Canada)

    October 28, 2016

    Forrester's Consumer Technographics® North America Consumer Technology, Telecom, And Media Survey H2 2016 (Canada), was fielded in August and September 2016. This online survey included 4,601...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® European Consumer Technology, Telecom, And Media Survey, H2 2016

    October 26, 2016

    Forrester’s Consumer Technographics European Consumer Technology, Telecom, And Media Survey, H2 2016, was fielded in July 2016. This online survey included 17,590 respondents in France,...

  • Dashboard

    Dashboard Mobility Go-To-Market Insights

    2016

    Gain insight into mobility strategy from the perspective of business and technology decision-makers. Understand mobility objectives, priorities, technical implementation and budget allocation.

  • Dashboard

    Dashboard SaaS Adoption

    2015

    Gain insight into cloud (SaaS) adoption, purchase drivers, concerns, and budgets. Understand what types of software solutions organizations are complementing or replacing with SaaS, and the sources...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® North American Financial Services Survey, Q4 2016 (US)

    October 14, 2016

    Forrester's Consumer Technographics North American Financial Services Survey, Q4 2016 (US) was fielded in August and September 2016. This online survey included 4,557 respondents in the US between...

  • For Customer Insights Professionals

    Survey

    Survey Consumer Technographics® European Financial Services Survey, H2 2016

    October 14, 2016

    Forrester's Consumer Technographics European Financial Services Survey, H2 2016 was fielded in July 2016. This online survey included 17,546 respondents in France, Germany, Italy, Spain, and the UK...

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