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The B2B Marketing Playbook For 2018

Turn B2B Marketing Into A Customer-Obsessed Organization

The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors...

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  • Report Demand Insights: The SMB Hardware Infrastructure Market

    SMBs' Plans For Servers, Storage, Virtualization, Form Factors, And Cloud Computing
    April 20, 2011 | Tim Harmon

    Suppliers of infrastructure hardware to small and medium-size business (SMB) buyers are poised for better times, given plans by SMBs to upgrade their software and associated hardware...

  • Report Banking And Insurance Cloud Usage, Risk Perceptions, And Decision-Makers

    December 9, 2009 | Ellen Carney

    Based on the 2009 Business Data Services hardware survey, this is a banking and insurance industry look at cloud computing and cloud storage usage, risk perceptions, and decision-maker data.

  • Report The State Of Emerging SMB Hardware: 2009 To 2010

    Business Data Services North America And Europe
    December 1, 2009 | Tim Harmon

    This report provides sample highlights of an extensive data set collected across North American and European enterprises and small and medium-size businesses (SMBs) via our Enterprise And SMB...

  • Report The State Of Emerging Enterprise Hardware: 2009 To 2010

    Business Data Services North America And Europe
    December 1, 2009 | Frank E. Gillett

    This report provides sample highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB Hardware Survey, North America And Europe, Q3...

  • Report Hardware Tech Marketers Bank On The Small Financial Services Market

    May 6, 2009 | Ellen Carney

    Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble...

  • Report ChanSat India 2009: The Voice Of India's IT Channel Community

    May 1, 2009 | Tirthankar Sen

    It is of paramount importance to have an appropriate channel strategy in a geographically diverse market like India in order to cater to the growing opportunities. This document is based on a...

  • Report Hardware Vendor Positioning Benchmark, Q1 2008

    A Review Of Hardware Marketing Practices With A Self-Assessment Tool
    March 26, 2008 | Norbert Kriebel

    Forrester used its vendor positioning review (VPR) methodology to evaluate the positioning of eight top hardware vendors across 14 criteria to determine where they are currently positioning...

  • Report The State Of SMB Hardware Adoption: 2007

    Business Data Services North America And Europe
    October 31, 2007 | Michael Speyer

    How are small and medium-size businesses (SMBs) adopting, using, and managing hardware, including hardware budgets, PCs and laptops, servers, storage, networks, and services? This document gives...

  • Report SMB Storage Purchasing Drivers, 2007

    October 3, 2007 | Michael Speyer

    This data chart presents results from Business Data Services that explores how and why SMBs buy data storage equipment.

  • Report Midmarket Storage Update: 2007

    Quality And Post-Sales Support Will Drive Sales
    September 20, 2007 | Michael Speyer

    North American medium-size businesses expect to grow their storage budgets by 10% in 2008, driven primarily by increasing needs for data protection and raw volume. Medium-size businesses prefer to...

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