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  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Digital Agencies In China — Strategy And Execution, Q4 2016

    The Eight Providers That Matter Most And How They Stack Up
    November 9, 2016 | Xiaofeng Wang

    In our 29-criteria evaluation of the strategy and execution capabilities of digital agencies in China, we identified the eight most significant agencies — BlueFocus Digital, Isobar, OgilvyOne,...

  • For CIO Professionals

    Report

    Report Brief: Plan For The Merger Of HPE Enterprise Services And CSC

    Questions That CIOs In Australia And New Zealand Should Ask The Merged Entity
    August 5, 2016 | Tim Sheedy

    Mergers can cause significant disruption within entire markets as well as at client companies, and the merger of CSC with the Enterprise Services unit of Hewlett Packard Enterprise (HPE) is no...

  • For CIO Professionals

    Report

    Report Brief: Is Your Offshore Services Vendor Willing To Cannibalize Itself?

    Automation, The Cloud, And Short-Cycle Digital Projects Are Forcing A Shift In Business Models
    April 21, 2016 | Somak Roy

    The business technology (BT) agenda is increasing focus on infrastructure automation, the cloud, and digital projects with short contract cycles. The approaches underpinning offshore vendors'...

  • For CIO Professionals

    Report

    Report Brief: Build Your Localization Strategy For Chinese Technology Vendors Now

    Chinese Enterprises Should Plan For A Local Vendor Strategy
    January 21, 2015 | Bryan Wang, Charlie Dai

    Since China opened up to the world in the late 1970s, the Chinese government has leveraged products from leading US and European technology vendors to help public and private sector organizations...

  • For CIO Professionals

    Report

    Report The Global Tech Market Outlook For 2015 To 2016

    Five Themes That Will Define The Tech Market
    January 7, 2015 | Andrew Bartels

    As CIOs prepare and manage their 2015 tech budgets, they can confidently push for increases of 4% to 6% in their purchases of tech goods and services, depending on their country. Tech spending in...

  • For CIO Professionals

    Report

    Report Brief: Telstra Bets Its Future On All Things Connected

    Observations From Telstra's Analyst Event In Sydney
    November 17, 2014 | Dan Bieler

    Asia has long been and looks set to remain one of the most important growing regions globally — despite some recent cooling off of the Chinese economy. In particular, multinational companies (MNCs)...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Alibaba: Understanding The World's Biggest Digital Ecosystem

    The Behemoth's Digital Empire Is Expanding, Both Inside And Outside Of China
    September 8, 2014 | Bryan Wang, Vanessa Zeng, Kelland Willis

    The Alibaba Group could soon make Wall Street history with what will almost certainly be one of the largest initial public offerings ever. eBusiness professionals are wondering how the Chinese...

  • For CIO Professionals

    Report

    Report The State Of Digital Business In Asia Pacific In 2014

    August 22, 2014 | Clement Teo

    Forrester believes every business must transform into a digital business. Digital businesses continuously exploit digital technologies to both create new sources of value for customers and increase...

  • For CIO Professionals

    Report

    Report A Weak Start To 2014 Economic Growth Leads To Slower Global Tech Market Growth

    Software Buying In The US And Other Tech Twelve Countries Will Drive 3.9% Local Currency Tech Growth In 2014
    August 11, 2014 | Andrew Bartels

    Halfway through 2014, the global tech market is still trying to get out of second gear, with projected local currency growth of 3.9% (3.3% in US dollars), not the third-gear growth of 5.5% we...

  • For Enterprise Architecture Professionals

    Report

    Report The Enterprise Architecture Practice In China In 2014

    April 1, 2014 | Charlie Dai

    For the past 20 years, China's economy has been one of the fastest-growing in the world across all industry verticals. In 2010, China overtook the US as the globe's largest manufacturer and is...

  • For Infrastructure & Operations Professionals

    Report

    Report The Enterprise Mobility Outlook For Asia Pacific In 2014

    How I&O Pros Can Best Support Enterprise Mobility And Prepare Their Firms For Disruption
    January 23, 2014 | Katyayan Gupta

    Mobile device adoption at Asia Pacific (AP) organizations will grow in 2014, driven by a large young online population, declining hardware prices, and the increasing affordability of wireless...

  • For CIO Professionals

    Report

    Report India Tech Market Outlook: 2014

    Customer Obsession Takes Center Stage For Technology Spending
    January 3, 2014 | Manish Bahl

    IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining...

  • For CIO Professionals

    Report

    Report A Better But Still Subpar Global Tech Market In 2014 And 2015

    Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014
    January 2, 2014 | Andrew Bartels

    The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

  • For B2B Marketing Professionals

    Report

    Report What Does It Take To Win With Executive Buyers?

    The Early Bird Catches The Worm
    December 12, 2013 | Norbert Kriebel

    Your buyers have changed; catch up! There are some things you should know about your buyers if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other...

  • For B2B Marketing Professionals

    Report

    Report What Do Executive Buyers Find Valuable?

    November 22, 2013 | Norbert Kriebel

    Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

  • For Sourcing & Vendor Management Professionals

    Report

    Report The Renegade Technology Buyer In Asia

    November 1, 2013 | Frederic Giron

    Technology is now too important for the business not to be involved. Business decision-makers in Asia also mention that frustration with their IT department pushes them to spend directly on IT...

  • For CIO Professionals

    Report

    Report The State Of Midmarket IT Budgets In India

    CIO Success At Midmarket Firms Increasingly Depending On Customer Engagement
    October 18, 2013 | Manish Bahl

    Forrester recently surveyed 430 midmarket businesses in India regarding their IT budgets in the current (2013-2014) fiscal year. The survey found that increasing customer expectations,...

  • For B2B Marketing Professionals

    Report

    Report Executive Buyer Expectations — The Bar Is Low

    August 1, 2013 | Norbert Kriebel

    Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are sales, marketing, product, or other leader with...

  • For Sourcing & Vendor Management Professionals

    Report

    Report ASEAN IT Markets, 2012 To 2013: The Next Frontier To Growth

    February 11, 2013 | Frederic Giron

    The ASEAN3 countries (Malaysia, Indonesia, and the Philippines) represent 78% of the IT spending of the ASEAN countries excluding Singapore. Indonesia and the Philippines will experience dynamic...

  • For CIO Professionals

    Report

    Report Global Tech Market Outlook 2013 To 2014

    In Local Currencies, The US Will Lead 5.4% Global Tech Market Growth In 2013 And 6.7% Growth In 2014
    January 3, 2013 | Andrew Bartels

    The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of...

  • For Security & Risk Professionals

    Report

    Report The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

    November 28, 2012 | Heidi Shey

    Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

  • For B2B Marketing Professionals

    Report

    Report Asian Business Leaders Increasingly Lead Tech Buying Processes

    October 17, 2012 | Tirthankar Sen

    In Asia, the CIO no longer has sole responsibility for making tech investment decisions. Consumerization and the increasing role of technology as a business enabler are pushing business...

  • For CIO Professionals

    Report

    Report Global Tech Market Outlook 2012 To 2013

    Economic Weakness Will Slow, But Not, Stop Growth
    September 10, 2012 | Andrew Bartels

    CIOs tracking broader tech market trends to see where their firms stand face a mixed picture, depending on their location. On a global basis, the European recession and weakening economic growth in...

  • For CIO Professionals

    Report

    Report Plan Strategy Around 10 Business Trends

    May 2, 2012 | Nigel Fenwick

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This report provides our take on the important emerging...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Innovation and Transformation Imperatives Drive ASEAN IT Services Growth

    January 31, 2012 | Frederic Giron

    The IT services market in Asia Pacific is highly fragmented with greatly differentiated maturity levels and spending behaviors. Forrester believes that a combination of business drivers (the...

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