4 results in Reports
Sort by:
Refine
  • Strategy Planning & Governance
  • Social Technographics

Search Results

  • For B2B Marketing Professionals

    Report

    Report BT Social Technographics® 2011: Age Matters

    Social Media Preferences Vary Significantly Among Age Groups
    August 10, 2011 | Peter O'Neill

    Forrester has analyzed data from the Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers by age group to examine a common assumption: Most of the social...

  • For B2B Marketing Professionals

    Report

    Report 2011 Social Technographics® For Business Technology Buyers

    Technology Marketers Must Prepare For The Coming Storm
    July 18, 2011 | Kim Celestre

    Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing in...

  • For CIO Professionals

    Report

    Report Social Technographics® Reveals Local Differences In Technology Buyer Profiles

    April 24, 2009 | Jennifer Belissent, Ph.D.

    Social media is a global phenomenon creating profound change in B2B buyer behavior and the nature of the relationship between technology buyers and vendors. While social media is evolving into a...

  • For Sales Enablement Professionals

    Report

    Report The Social Technographics® Of Business Buyers

    How Technology Buyers Engage With Social Media
    February 20, 2009 | Laura Ramos, G. Oliver Young

    Social media give a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot. Forrester surveyed more than 1,200 business...

Content categories

Refine your results

Industry

Primary Role

Region

Analyst