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  • Strategy Planning & Governance
  • Bobby Cameron

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  • For CIO Professionals

    Report

    Report Navigate Trump-Era Uncertainty With The Compass Of Customer Obsession

    Respond To New Policy And Regulatory Environments With Customer-Led, Insights-Driven, Fast, And Connected Strategies

    US president Donald Trump is heralding or taking actions that will redefine the environment for US-based and global businesses. The administration could fundamentally alter policy, regulations, and...

  • For CIO Professionals

    Report

    Report An Aggressive BT Strategy Will Deliver Customer Obsession — 2017

    Road Map: The Business Technology Agenda Playbook
    March 9, 2017 | Bobby Cameron

    Understanding and delivering for your customers requires a customer-obsessed operating model and a business technology (BT) strategy. For CIOs, though, implementing a BT strategy presents a...

  • For CIO Professionals

    Report

    Report The Business Technology Strategy Starts With Customer Obsession

    Strategic Plan: The Business Technology Agenda Playbook
    January 5, 2017 | Bobby Cameron

    Customers' wants and needs change fast, requiring a BT strategy that keeps up. The typical project-focused strategic planning doesn't work for the customer-obsessed digital pace. This report...

  • For CIO Professionals

    Report

    Report Rethink Enterprise Governance For Customer Obsession

    Make Each Governance Activity Customer-Led, Insights-Driven, Fast, And Connected
    August 26, 2016 | Alex Cullen, Bobby Cameron

    Enterprise governance provides a path through the myriad of decisions made across an enterprise. But the bulky, rigid, and slow-moving governance of the past fails to meet customer-obsessed firms'...

  • For CMO Professionals

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    Report Rethink Enterprise Governance For Customer Obsession

    Make Each Governance Activity Customer-Led, Insights-Driven, Fast, And Connected
    August 26, 2016 | Alex Cullen, Bobby Cameron

    Enterprise governance provides a path through the myriad of decisions made across an enterprise. But the bulky, rigid, and slow-moving governance of the past fails to meet customer-obsessed firms'...

  • For CIO Professionals

    Report

    Report Forrester's Technology Management Leadership Maturity Model, 2016

    July 26, 2016 | Bobby Cameron

    Forrester's Technology Management Leadership Maturity Model (TM-LMM) consists of four domains (leadership, strategy and planning, service design, and service delivery). We designed this model to...

  • For CIO Professionals

    Report

    Report Develop Key Tech Management Capabilities To Accelerate Your Business Technology Strategy

    Assessment: The Business Technology Agenda Playbook
    July 26, 2016 | Bobby Cameron

    To meet digitally empowered customers' expectations, customer-obsessed firms are becoming digital businesses. To help drive this digital transformation, the CIO must craft and accelerate a bold...

  • For CIO Professionals

    Report

    Report Brief: Accelerate The CIO's BT Agenda With Five New Capabilities

    August 21, 2015 | Bobby Cameron

    Your tech management organization will undergo significant change as it retools to improve business collaboration and accelerate digital responses to customer and competitor actions. Accelerating...

  • For CIO Professionals

    Report

    Report Forrester's Technology Management Leadership Maturity Model, 2015

    March 4, 2015 | Bobby Cameron

    Forrester's Technology Management Leadership Maturity Model consists of four domains (leadership, strategy and planning, service design, and service delivery). We designed this model to provide a...

  • For CIO Professionals

    Report

    Report CIOs: Stop Wasting Your Time

    Adjust Your Schedule To Accelerate Your BT Agenda
    January 8, 2015 | Bobby Cameron

    As a CIO, your time is precious to your business and your team. How you spend it has an impact on the business outcomes you attain — and the leadership priorities you signal. To accelerate your...

  • For CIO Professionals

    Report

    Report Introducing Forrester's Technology Management Leadership Maturity Model

    A Guide To Using The Model To Accelerate BT While Excelling At IT
    May 23, 2014 | Bobby Cameron

    CIOs constantly strive to answer two deceptively simple questions: 1) How well am I running my organization, and 2) what changes should I prioritize for improvement? These questions have increased...

  • For CIO Professionals

    Report

    Report Forrester's Technology Management Leadership Maturity Model

    May 23, 2014 | Bobby Cameron

    Forrester's Technology Management Leadership Maturity Model consists of four domains (leadership, strategy and planning, service design, and service delivery). We designed this model to provide a...

  • For CIO Professionals

    Report

    Report Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business
    May 8, 2014 | Stefan Ried, Ph.D., Michael Barnes, Jeffrey S. Hammond

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

  • For CIO Professionals

    Report

    Report Integrated Business Services — Operating At The Pace Of Business Change

    Vision: The Adopting Integrated Business Services Playbook
    November 14, 2013 | Bobby Cameron

    A new business operating model is enabling both agile response to increasingly powerful customers' demands and enterprisewide efficiencies — maintaining end-to-end value delivery over time while...

  • For CIO Professionals

    Report

    Report The Forrester BT Governance Maturity Self-Assessment

    The BT Governance Collection: Maturity Self-Assessment
    May 29, 2013 | Bobby Cameron, Chip Gliedman

    The Forrester BT Governance Maturity Self-Assessment consists of four capability areas and 40 governance-specific capabilities. This model is designed to provide a self-assessment that gives...

  • For CIO Professionals

    Report

    Report Introducing The Forrester BT Governance Maturity Self-Assessment

    The BT Governance Collection: The Maturity Self-Assessment
    May 29, 2013 | Bobby Cameron, Chip Gliedman

    Business executives have always asked CIOs to drive down IT costs, but now they are also challenging IT leaders to enable and directly support business outcomes. The best response to these...

  • For CIO Professionals

    Report

    Report Selecting Technologies That Support The Business

    November 26, 2012 | Bobby Cameron

    This toolkit is a companion to the "Track Tech Trends That Influence Business Strategies" report. It presents a simple yet effective tool for targeting technology trends that support the firm's...

  • For CIO Professionals

    Report

    Report Track Tech Trends That Influence Business Strategies

    August 17, 2012 | Bobby Cameron

    Technology is the foundation for the CIO's contribution to the success of the enterprise. And it is the dream of most CIOs that they partner with business organizations to co-create a business...

  • For CIO Professionals

    Report

    Report Put Your Emerging-Technology Strategy Into A Business Context

    Globalization, BT Sourcing Strategies, And Digital Business Networks Define The Strategy
    August 5, 2010 | Bobby Cameron

    CIOs' interest in emerging technologies to drive innovative new business value is at a three-year peak — having been significantly throttled by the recession but coming back at a feverish pitch....

  • For CIO Professionals

    Report

    Report The CIO's Enterprise Versus Local Balancing Act

    CIOs Have To Balance Enterprisewide Synergies With Unique Local Needs
    March 23, 2010 | Bobby Cameron

    CIOs are dealing with consolidation and centralization of IT services and processes as their companies respond to large customers, standardize to cut costs, and compete in value networks of firms....

  • For CIO Professionals

    Report

    Report Forrester's Best Practices Framework For BT Leadership Maturity Workbook

    February 1, 2010 | Bobby Cameron, Tim DeGennaro

    This assessment workbook is intended be used in conjunction with "Forrester's Best Practices Framework For BT Leadership Maturity." IT leaders can rate their organizations on a one to five maturity...

  • For CIO Professionals

    Report

    Report Priorities Shift As Business' Grip On Technology Tightens

    CIOs Can Drive Better Tech Decisions — Even When Business Is Making Them
    July 17, 2009 | Bobby Cameron, Sharyn Leaver

    In Q4 2008, Forrester surveyed 1,104 IT decision-makers to find out how they set their budgets and allocated funds to different software types and initiatives. As part of this study, Forrester...

  • For CIO Professionals

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    Report Value-Based Communication Boosts Business' Perception Of IT

    Best Practice CIOs Take A Personal Leadership Role In Marketing IT's Value
    May 15, 2009 | Bobby Cameron

    CIOs list IT-business alignment as a perennial challenge. They fail to achieve the business partnership they seek as the gap persists between business execs' expectations of IT and those execs'...

  • For CIO Professionals

    Report

    Report Business Realities Drive IT Globalization

    March 12, 2009 | Bobby Cameron

    Business leaders target globalization to deliver performance that spans geographic and organizational boundaries. What globalization means for CIOs is not simple — they have to help their firms...

  • For CIO Professionals

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    Report CIOs: Reporting Relationship Defines Your Job Only At The Margin

    July 16, 2008 | Bobby Cameron

    Forrester's 2007 IT governance survey yielded a broad set of data on how the CIO's reporting relationship does — or doesn't — impact the way IT works and is perceived. We surveyed 503 senior IT...