7 results in Reports
Sort by:
Refine
  • Strategy Planning & Governance
  • Julie A. Ask

Search Results

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook
    June 27, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report A Recipe For Mobile App Success

    Market, Engage, And Manage Mobile App Performance To Drive Business Outcomes
    September 22, 2016 | Julie A. Ask, Jennifer Wise

    Too often, apps launch into the app store, and eBusiness and channel strategy professionals start to measure metrics like downloads to gauge success. But just launching an app and hoping it finds a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Embrace New Digital Business Models

    Capitalize On New Opportunities Before Your Competitors Do
    January 7, 2016 | Julie A. Ask, Martin Gill

    Digital technology has changed and will continue to change how your business makes money. What is new today is the unprecedented pace of change created by a combination of mobile, digital, and...

  • For Marketing Leadership Professionals

    Report

    Report Predictions 2015: Most Brands Will Underinvest In Mobile

    Brands Embracing The Mobile Mind Shift Will Pull Ahead Of Those Treating Mobile As Just Another Channel
    November 11, 2014 | Thomas Husson, Julie A. Ask

    In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2015: Most Firms Will Underinvest In Mobile eBusiness

    Too Few Firms Will Embrace The Mobile Mind Shift
    November 11, 2014 | Julie A. Ask, Thomas Husson

    In 2015, pioneers who have made the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view mobile as just...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report mHealth Illustrates New Business Opportunities

    How To Combine New Data Sources, Cloud Resources, And Engagement Tactics To Maximize Impact In Mobile Moments
    February 4, 2014 | Julie A. Ask

    A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Build A Mobile Web Site

    Choosing An Approach To Meet Your Objectives Cost-Effectively
    June 29, 2010 | Julie A. Ask

    The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In 2009,...

Content categories

Refine your results

Date Range

Industry

Primary Role

Topics

Vendor