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  • Strategy Planning & Governance
  • Susan Bidel

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  • For B2C Marketing Professionals


    Report Quick Take: Verizon Buys AOL To Recast Ad Tech's Foundations

    Forget About The Media Assets, This Deal Is All About Audience Targeting Capabilities
    May 13, 2015 | Luca S. Paderni, James L. McQuivey, Fatemeh Khatibloo

    On May 12, 2015, Verizon announced its acquisition of AOL for a reported $4.4 billion dollars. This move is in keeping with the company's ongoing commitment to investing in technology and talent to...

  • For Marketing Leadership Professionals


    Report Enhancing Publishers' Revenues With Pay Walls

    How To Use Pay Walls To Drive Digital Subscription Revenues With Valuable Content
    July 24, 2014 | Susan Bidel

    Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether...

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