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  • Report Interactive Tool: The Value Of Effective Enterprise Collaboration

    May 22, 2018 | TJ Keitt, Liz Witherspoon

    Business leaders often turn to application development and delivery (AD&D) pros for tools to make their business more collaborative. And AD&D pros oblige, deploying a portfolio of collaboration...

  • Report Build The Business Case For BYOD

    The Total Economic Impact™ Of BYOD Versus Corporate-Owned Enterprise Mobility Strategies
    May 10, 2018 | Andrew Hewitt, Adam Schlegel, Joe Branca

    Your organization can't live without mobile, but infrastructure and operations (I&O) pros struggle to understand the best way to give employees access to mobile technology. Deciding whether to...

  • Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    May 9, 2018 | Kate Leggett, John Bruno

    CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

  • Report Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook
    April 17, 2018 | Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...

  • Report Building The Integrated Retail Commerce Business Case

    Business Case: The Retail eCommerce Playbook
    April 11, 2018 | Ananda Chakravarty

    Digital retail is now an integral part of the overall retail picture. According to Forrester data, US online retail sales will grow at nearly three times the rate of total retail sales from 2017 to...

  • Report Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook
    April 6, 2018 | Rusty Warner, Benjamin Brown

    Enterprise marketing technology (EMT) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a...

  • Report Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook
    March 19, 2018 | Ian Jacobs, Kate Leggett

    In the age of the customer, customer service must be a cornerstone of a company's customer experience (CX) strategy. Customer service application pros must invest in modernizing their technology....

  • Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    March 5, 2018 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • Report Model The ROI Of L2RM Investments

    Business Case: The Lead-To-Revenue Playbook
    February 21, 2018 | Allison Snow, Lori Wizdo

    B2B marketing execs need a solid business case to invest in lead-to-revenue management (L2RM). This report helps B2B marketers project the revenue impact of automating and further digitizing their...

  • Report Effective Enterprise Collaboration Grows Your Bottom Line

    Business Case: The Enterprise Collaboration Playbook
    January 16, 2018 | TJ Keitt, Liz Witherspoon

    Business leaders often turn to application development and delivery (AD&D) pros for tools to make the business more collaborative. And AD&D pros oblige, deploying a portfolio of collaboration...

  • Report Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook
    January 10, 2018 | Boris Evelson, Martha Bennett

    This report guides application development and delivery (AD&D) professionals working on business intelligence (BI) initiatives through the maze of BI business case categories and typical BI ROI...

  • Report Model The ROI Of B2B Marketing Technology Investments

    Business Case: The B2B Marketing Playbook
    November 21, 2017 | Rusty Warner, Shaheen Parks

    B2B marketing technologies promise to grow revenue by improving marketing performance and providing better customer experience. This report helps B2B marketing professionals make a convincing...

  • Report Make The Case For Ad Technology Investments

    Business Case: The Digital Media Buying Playbook
    October 6, 2017 | Susan Bidel, Samantha Merlivat, Michelle Bishop

    Advertising technologies (adtech) promise to improve media performance, make customer data more actionable, and boost efficiency. This report helps B2C marketing pros make a convincing business...

  • Report The ROI Of Customer Loyalty

    Business Case: The Customer Loyalty Playbook
    June 1, 2017 | Emily Collins, Reggie Lau

    Loyalty programs help companies identify and collect rich data about their best customers in order to reward, recognize, and retain them. This report helps B2C marketing professionals make the case...

  • Report Build A Comprehensive Business Case For Technology Purchasing

    Business Case: The Employee Experience Playbook

    To help their businesses drive revenue growth, I&O leaders must focus investments on initiatives that help win, serve, and retain customers — not just cutting costs. This means that I&O pros are...

  • Report The ROI Of Digital Business Transformation

    March 15, 2017 | Michelle Beeson

    Digital business transformation isn't cheap. Firms are investing millions of dollars to transform their customer experiences and business operations to win, serve, and retain their increasingly...

  • Report Build The Business Case For GRC

    Business Case: The Governance, Risk, And Compliance Playbook
    February 14, 2017 | Nick Hayes

    Before you can build a GRC program capable of addressing today's top business threats, you first need to obtain the necessary budget and leadership support to turn your GRC vision into reality....

  • Report Making The Business Case For Identity And Access Management

    Business Case: The Identity And Access Management Playbook
    January 25, 2017 | Andras Cser, Merritt Maxim

    Security and risk (S&R) executives responsible for identity and access management (IAM) must manage users' access to sensitive applications and data without inhibiting business agility,...

  • Report Build A Business Case For Digital Signage

    The Total Economic Impact™ Of Digital Signage
    December 22, 2016 | J. P. Gownder, Shaheen Parks

    Digital signage is reshaping customer and employee experiences in nearly every industry and contributing to a wide array of business outcomes, from branding to promotional activity and beyond....

  • Report Build A Business Case For Enterprise Smart Glasses

    The Total Economic Impact™ Of Smart Glasses
    September 30, 2016 | J. P. Gownder, Shaheen Parks

    Smart glasses are helping employees better serve customers in a wide array of contexts. They're hands-free tools that offer access to digital assets, process-specific software, and even real-time...

  • Report Brief: Don't Get Lost In The Point Solution Versus Full-Stack Ad Technology Debate

    Make Adtech Investments Based On Maturity And ROI
    August 23, 2016 | Richard Joyce

    Building your advertising technology (adtech) stack means debating whether point solutions or full-stack solutions work for you. But that is the wrong question. Instead of fretting over this...

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