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  • For B2C Marketing Professionals


    Report Vendor Landscape: Cross-Channel Campaign Management

    Choose The Right CCCM Solution To Drive Customer Obsession
    March 27, 2017 | Rusty Warner

    Forrester evaluated 15 suppliers in "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016," a good starting point for B2C marketers looking to make cross-channel campaign management...

  • For B2B Marketing Professionals


    Report The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016

    L2RM Automation Is Powering A B2B Marketing Transformation
    November 18, 2016 | Lori Wizdo

    In our 36-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the 11 most interesting solution providers in the category — Act-On, Adobe, bpm'online,...

  • For B2C Marketing Professionals


    Report The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016

    The Nine Providers That Matter Most And How They Stack Up
    May 31, 2016 | Rusty Warner

    In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo, Oracle,...

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