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  • James L. McQuivey
  • Mobile Application Development

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The Mobile App Development Playbook For 2018

Build Great Mobile Apps That Drive Engagement

The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...

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  • For CMO Professionals


    Report Why The Home Depot Wins At Mobile Web

    March 5, 2018 | James L. McQuivey

    Most retailers embrace mobile, but currently many merely check the boxes on features and functionality. Few go to the next level, consciously constructing an experience that meets customers'...

  • For eBusiness & Channel Strategy Professionals


    Webinar Forrester Futurology Episode IV: The Future Of Me

    What does the future of us, as individuals, look like? What does our day look like as we interact with devices as often as we interact with each other? Join Forrester analysts Julie Ask, James...

  • For B2C Marketing Professionals


    Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • For CMO Professionals


    Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble
    September 9, 2014 | Frank E. Gillett, Julie A. Ask, Denee Carrington

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....

  • For CMO Professionals


    Report Preparing For The Coming Online TV Backlash

    An Open Letter To An Industry On The Verge Of A Big Mistake
    March 13, 2009 | James L. McQuivey

    Online TV viewing has been a smash hit in the US, driving tens of millions of viewers to watch hundreds of millions of TV shows each month. However, the online TV model is coming under fire inside...

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