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The CRM Playbook For 2018
Transform Customer Processes And Systems To Improve Experiences
The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...
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Report The Future Of Messaging Apps
With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers
With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...
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Report Quick Take: Amazon Extends Its Lead By Taking Alexa Intelligent Agent Global
September 14, 2016 | James L. McQuiveyOn September 14, 2016, Amazon announced the availability of Amazon Echo outside the US in its two largest European markets — the UK and Germany. At the same time, Amazon announced a new version of...