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  • James L. McQuivey
  • Financial Services

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  • For CMO Professionals

    Report

    Report Brief: Digital Winners Know That More Is More

    Uber, Financial Services, And The End Of Zero-Sum Thinking
    April 19, 2016 | James L. McQuivey

    Uber is the most prominent proof that a new economic model has changed how businesses succeed. The model, based on positive-sum thinking, rejects the age-old assumption of scarcity. This brief...

  • For CMO Professionals

    Charts & Figures

    Charts & Figures Top Social Lenders

    Uber, Financial Services, And The End Of Zero-Sum Thinking
    April 19, 2016 | James L. McQuivey

  • For CMO Professionals

    Report

    Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble
    September 9, 2014 | Frank E. Gillett, Julie A. Ask, Denee Carrington

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....