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  • James L. McQuivey
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  • For B2C Marketing Professionals


    Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • For CMO Professionals


    Report Quick Take: Amazon Extends Its Lead By Taking Alexa Intelligent Agent Global

    September 14, 2016 | James L. McQuivey

    On September 14, 2016, Amazon announced the availability of Amazon Echo outside the US in its two largest European markets — the UK and Germany. At the same time, Amazon announced a new version of...

  • For B2C Marketing Professionals


    Workshop MARKETING EUROPE 2016

    Forum For Marketing Leaders #FORRMktgEU

    As digital technologies empower independence and fragment attention, modern marketing teams must deepen their understanding of their rapidly evolving digital customers. Marketing professionals...

  • For Marketing Leadership Professionals


    Workshop Forrester's Forum For Marketing Leaders

    Connect | Engage | Deliver
    April 29, 2015 | Luca S. Paderni, James L. McQuivey, Martin Gill

    In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are...

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