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  • James L. McQuivey
  • Drive revenue with great customer experience

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  • For Customer Experience Professionals

    Report

    Report Brief: What CX Pros Can Learn From Pokémon Go

    Anticipatory CX Meets Augmented Reality In This Worldwide Smash Hit
    October 17, 2016 | Ryan Hart, James L. McQuivey

    The Pokémon Go phenomenon has washed across the globe like a tsunami, and while the pace at which it is subsiding is as rapid as its inundation, it leaves valuable customer experience (CX) lessons...

  • For Customer Experience Professionals

    Report

    Report The Dawn Of Anticipatory CX

    Anticipation Is The Missing Link In Staying Ahead Of Rising Expectations
    July 12, 2016 | Ryan Hart, James L. McQuivey

    Welcome to the dawn of anticipatory CX. Customer expectations are rising faster than companies can evolve their value propositions, creating unprecedented urgency among business leaders. Customer...

  • For CMO Professionals

    Report

    Report Brief: Microsoft HoloLens Changes Everything With The Next Natural Computing Interface

    CMOs Will Have To Support The Digital Experiences That Holographic Computing Enables
    January 21, 2015 | James L. McQuivey

    With the launch of its Windows 10 operating system, Microsoft revealed an unexpected aspect of the new Windows 10 platform: a holographic interface that will launch with a dedicated headset called...

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