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  • James L. McQuivey
  • Differentiate with digital

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  • For CMO Professionals

    Report

    Report What Comes After The Unicorn Carnage?

    Smart CMOs Will Exploit The Slowdown To Catch Up With And Serve Customers
    March 30, 2016 | Ted Schadler, James L. McQuivey

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000...

  • For CMO Professionals

    Report

    Report Brief: Amazon Dash Buttons Are The Best Bad Idea Of 2015

    September 14, 2015 | James L. McQuivey

    Amazon's instant-buy Dash Buttons are now officially available to all Amazon Prime members in the US. Each button automatically orders products from specific replenishable brands like Cottonelle,...

  • For CMO Professionals

    Report

    Report Brief: Digital Intermediaries Rewrite Rules Of Business Again

    August 18, 2015 | James L. McQuivey

    Hyperadoptive consumers are signing up with new digital intermediaries like Foursquare, Magic, and Uber in an effort to get more of what they want. It wasn't supposed to be this way. The original...

  • For CMO Professionals

    Report

    Report Will People Really Do That?

    Marketers Must Get Ready For Hyperadoption Now
    April 14, 2015 | James L. McQuivey

    Over the past 10 years, the forces that have placed us in the age of the customer have stimulated a rise in novel behavior among consumers. The next 10 years will put the past 10 to shame, ushering...

  • For CMO Professionals

    Report

    Report Brief: HBO Won't Go As Direct As You Think

    Why HBO Will Succeed, Others Will Follow, And TV Will Thrive
    December 11, 2014 | James L. McQuivey

    HBO stunned the market and raised the ire of its cable and satellite partners by announcing that it will offer some version of the HBO experience directly to consumers in 2015. When the details are...

  • For CMO Professionals

    Report

    Report Quick Take: Microsoft Mines Minecraft For The Future Of Interactive Entertainment

    September 16, 2014 | James L. McQuivey

    With Microsoft's announcement that it will acquire Mojang, the game developer behind the successful Minecraft franchise, the company is in position to tap a rich vein of interactive entertainment....

  • For CMO Professionals

    Report

    Report Brief: Prepare Now For Apple's Giant Leap Into Wearables

    Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch
    September 8, 2014 | James L. McQuivey, J. P. Gownder

    The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...