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  • Juan Salazar

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  • Report Understand Emotion To Drive Technology Engagement

    A Technographics® 360 Report Using Survey, Qualitative, And Social Listening Data
    August 9, 2017 | Anjali Lai, Juan Salazar

    Empowered customers have kicked the innovation race into a new gear. But to design technology products and experiences that consumers will adopt, customer insights professionals must look beyond...

  • Report Emotions Fuel Your Brand Energy

    Business Case: The Brand Experience Playbook

    Consumers are changing, experiences are changing, and brands have to change with them. In this environment of upheaval, existing brand measures are useful but insufficient. Forrester has applied...

  • Blog The Emotional Roller Coaster Of Super Bowl LI

    February 7, 2017 | Juan Salazar

    Many are calling Super Bowl LI the greatest and most exciting Super Bowl ever, as the New England Patriots came roaring back to accomplish one of the largest comebacks in NFL history. For the fans...

  • Report US Consumers' Morning Mobile Moments

    The Predictive Power Of Early-Morning App Usage
    February 7, 2017 | Juan Salazar

    Our morning routines allow us to set the tone for the rest of the day. Given our proximity to our smartphones and tablets, our behavior on these devices often defines our morning routines. While we...

  • Blog The Predictive Power of Early Morning App Usage

    February 7, 2017 | Juan Salazar

    Hello! As a new data science analyst at Forrester, I am thrilled to lead analysis of and insights from Forrester’s Mobile Audience Data (MAD). Although my expertise covers most areas of data...

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