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  • Tom Mouhsian

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  • Report How To Set Up An Effective CX Training Program

    Follow Three Key Steps To Ensure That Your CX Training Delivers Optimal Impact
    May 29, 2018 | Tom Mouhsian

    Customer experience (CX) strategies can be derailed by lack of preparation, poorly defined business context, and difficulty aligning the time spent on one-off training workshops with the value they...

  • Report Case Study: Prudential Put Customers First And Revitalized Its Business Performance

    Scale Customer Experience Quick Wins To A Total Business Makeover
    January 26, 2018 | Tom Mouhsian

    Creating a vision for customer centricity as a strategic company objective is easy; executing a wide-ranging transformation program to enable customer centricity is much harder. Prudential is at an...

  • Report Create Experiences That Have The Power To Transform

    Look Beyond Customer Experience Quick Fixes In Pursuit Of Higher Value
    July 25, 2017 | Tom Mouhsian

    Customer expectations are rising faster than ever. But customer experience (CX) professionals still dedicate most of their effort to trying to catch up by incrementally improving the features of...

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