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The Customer Analytics Playbook For 2019
Turn Data Into Insights With Customer Analytics
The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways and enable the digital disruption of entire industries. Today's...
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Data Architecture Extends To The Edge Of Business
November 19, 2019
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Report Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About
Vision: The Data Management Playbook
November 19, 2019 | Michele GoetzAs investment in data and analytics has grown, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start...
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Report Battle Of The Data Lakes: Customer Insight Versus Enterprise Platform
February 16, 2018 | Michele GoetzThe race for the most compelling customer experience (CX) is intensifying, and customer insights are the rocket fuel for CX engines. But internal battles over the "right" scope for a data lake —...
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Report Insight Platforms Connect Data To Action
January 24, 2018 | Brian HopkinsThe pace of innovation and availability of data are outstripping firms' ability to keep up. Read this report to understand how an emerging class of software — insight platforms — can better connect...