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  • Report US Interactive Marketing Forecast By Industry, 2011 To 2016

    November 15, 2011 | Shar VanBoskirk

    Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend...

  • Report Three Ways To Find, Create, And Energize Advocates

    Promote, Find, And Attract The Mass Influencers Who Matter
    September 29, 2010 | Augie Ray

    Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...

  • Report Consumer Goods Interactive Spend Outpaces Other Industries'

    April 7, 2010 | Shar VanBoskirk

    Consumer product goods (CPG) companies are expected to grow their interactive marketing spend by a 22% compound annual growth rate (CAGR) — more than any other industry. This shift occurs as...

  • Report Mobile Coupons: Gold Rush Or Fool's Gold?

    An Overview Of The State Of Mobile Coupons In The US
    March 15, 2010 | Julie Ask

    Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should...

  • Report Tapping The Entire Online Peer Influence Pyramid

    Marketers Must Leverage The Three Tiers Of Online Peer Influence
    February 26, 2010 | Augie Ray

    There are three types of influencers in the Peer Influence Pyramid, and all three have value (and pose risks) for your brand and marketing efforts. Elite Social Broadcasters have wide reach and...

  • Report US Interactive Marketing Forecast By Industry, 2009 To 2014

    November 11, 2009 | Shar VanBoskirk

    Although interactive marketing is poised to grow at a 17% compound annual growth rate (CAGR) overall, not all industries will match this pace. Retail and financial services will own the largest...

  • Report Technographics® Survey Highlights: North American Private Label CPGs

    October 29, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester's North American Technographics® Media And Advertising Online Survey, Q2 2009 (US). This deck covers decision-makers' perceptions of...

  • Report Green Marketing Will Grow In 2009

    Successful Green Strategies Save Costs And Generate Additional Revenues
    July 16, 2009 | Steven Noble

    Does green marketing still matter? With consumer concern for the environment, standards and regulations changing, and the ability for organizations to save by being green, green strategies are more...

  • Report Five Ways CPG Marketers Are Fighting The Recession

    And What All Marketing Leaders Can Learn From Them
    July 16, 2009 | Lisa Bradner

    The recession has battered the consumer packaged goods (CPG) industry as it has almost every other sector. But while many large CPG companies are bruised, they are certainly not taking things lying...

  • Report Interactive Marketing Channels To Watch In 2009

    The Recession Inhibits Firms From Trialing Emerging Channels
    June 4, 2009 | Shar VanBoskirk

    Because of the recession, this year marketers decline their use of brand-oriented display media and are particularly shy to adopt emerging channels like online video and mobile marketing. Instead,...

  • Report Reaching Empowered Women Through Social Media

    How CPG Brands Can Engage A Core Target Audience
    April 7, 2009 | Emily Riley

    Interactive marketers, especially consumer packaged goods (CPG) companies have excellent opportunities to engage with their most influential consumers on social media and gain an edge against their...

  • Report Making The Case For Environmentally And Socially Responsible Consumer Products

    A Small But Lucrative Group Of Consumers Will Pay More For Green Or Socially Responsible Products
    March 6, 2009 | Sally M. Cohen

    Most consumers care enough about the environment and the community that they consider these concerns when making purchase decisions — including taking into account whether a company treats its...

  • Report Peer Influence In An Unstable Economy

    Tap Consumer Trust In Each Other To Build Brand Relationships
    February 17, 2009 | Josh Bernoff

    Marketers should prioritize energizing customers over just talking to them when the economy is this unstable. Why? Consumers trust word of mouth most — and it has proven business impact. Most...

  • Report Technographics® Survey Highlights: North American Technographics Marketing And Mobile Internet Online Survey, Q3 2008

    December 9, 2008 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics Media, Marketing, And Mobile Internet Online Survey, Q3 2008. This deck covers mobile Internet usage,...

  • Report US Email Marketing Volume Forecast, 2008 To 2013

    July 22, 2008 | Julie M. Katz

    Email's low cost and high ROI continue to drive email marketing volumes upward. In the US, volumes will reach a high point of 838 billion marketing messages in 2013. We expect returns resulting...

  • Report Consumer Products IM Spend: Big, But Not Explosive

    May 2, 2008 | Shar VanBoskirk

    Some of the largest advertisers in the world — consumer products firms — will at last add significant share to the interactive marketing pie: $4.5 billion by 2012. Although still less investment...