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• Report The Future Of Messaging Apps

  With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

  September 19, 2016 | Thomas Husson, Xiaofeng Wang, James L. McQuivey

  With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

• Webinar Forrester Futurology Episode II: Trends For 2016 And Beyond

  June 1, 2016 | Michael Facemire, Julie A. Ask, Adam Silverman

  Come and listen to what Forrester thinks will be some groundbreaking trends over the next five to 10 years. We share early research findings on the ways we will leverage technology over the...

• Webinar 2016 Mobile Predictions

  December 7, 2015 | Thomas Husson, Julie A. Ask

  This Webinar walks you through the key mobile trends to expect in 2016. Agenda: What are the key trends likely to shape the global market next year? How will they affect the vendor landscape? How...

• Webinar Your Customers Will Not Download Your App

  Develop A Strategy to Engage Your Customers Effectively, Wherever They Are

  November 12, 2015 | Julie A. Ask, Nicole Dvorak

  Few digital professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

• Webinar Software Demo Best Practices

  Become An Expert Software Storyteller To Boost Your Career

  December 1, 2014 | Mike Gualtieri, Rowan Curran

  The demo is the elevator pitch of the software world. It's one of the most important skills a business technology (BT) professional can possess. Thousands of lines of code, countless hours of...

• Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 2

  Understand The Operating System Preferences Of Smartphone Users Of Different Ages To Build An Effective Mobile Engagement Strategy

  October 3, 2014 | Katyayan Gupta

  Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations. Consumers...

• Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 1

  Understand The Operating System Preferences Of Male And Female Smartphone Users To Build An Effective Mobile Engagement Strategy

  September 29, 2014 | Katyayan Gupta

  Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations. Consumers...

• Report Improve Mobile Moment Design With iOS 8

  Introducing The Top Ten Ways To Leverage Apple's New Tech

  September 22, 2014 | Julie A. Ask, Jeffrey S. Hammond, Michael Facemire

  The release of iOS 8 along with Apple's iPhone 6 series offers eBusiness professionals new opportunities to win, serve, and retain customers in their mobile moments by breaking down the walls...

• Webinar Sensor-Driven Apps: The Future Of Customer Experiences

  June 18, 2014 | Mike Gualtieri, Rowan Curran

  Most apps are dull. Sensors can bring them to life. Sensors are data collectors that measure physical properties of the real world, such as location, pressure, humidity, touch, voice, and much...