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  • Report Gauge Your IT Maturity

    Assessment: The IT Transformation Playbook
    September 25, 2017 | Bobby Cameron, Sharyn Leaver, Laura Koetzle

    The age of the customer sets the context for technology-based transformation. But what specific steps will optimize the business value of technology? How can you use technology to win, serve, and...

  • Report Top Five Imperatives To Win In The Age Of The Customer

    May 23, 2017 | Sharyn Leaver

    Customer-obsessed companies have the highest median three-year growth in sales. But only 13% of firms have achieved this level of customer obsession. Why? Because it's hard. It requires remaking...

  • Report The False Promise Of Bimodal IT

    BT Provides A Customer-Led, Insights-Driven, Fast, And Connected Alternative
    April 7, 2016 | John McCarthy, Sharyn Leaver

    CEOs, CIOs, and heads of product development face huge challenges and opportunities that require a re-engineering of technology management and the business' role in its implementation. Bimodal IT...

  • Report The Operating Model For Customer Obsession

    November 3, 2015 | Sharyn Leaver, Michelle Moorehead, Sheryl Pattek

    We know and have proven that a better customer experience correlates with higher revenue growth. But what does it take to succeed in your quest for the level of customer obsession needed to drive...

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Market Imperatives