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  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 16, 2019 | Cambridge, MA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 12, 2019 | San Francisco, CA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 4, 2019 | London, UK | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Forum CX Europe 2019

    Change The Game: Leading Radical CX Innovation
    November 14, 2019 | Joana van den Brink-Quintanilha

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Forum Data Strategy & Insights 2019

    The Insights-Driven Enterprise: Data Strategies for Business Transformation
    November 5, 2019 | Austin | Brandon Purcell, Noel Yuhanna, Boris Evelson

    It's time to stop drowning in data. The insights-driven enterprise is dependent on a critical, shared resource: deep pools of data. Data analytics, data governance, and data infrastructure are...

  • Forum CX SF 2019

    The Rise of XD: Master the New Art (and Science) of Experience Design
    October 17, 2019 | San Francisco | Andrew Hogan

    Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...

  • Workshop Value-Driven AR Program Creation with FIAR

    A Workshop For Analyst Relations Professionals
    September 18, 2019 | London, UK | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Forum Privacy & Security 2019

    The Technology of Trust
    September 12, 2019 | Washington, D.C. | Laura Koetzle, Stephanie Balaouras, Heidi Shey

    Privacy is the new competitive advantage. Your customers increasingly gravitate to brands they trust. How do you weave trust into the core of your brand promise and value proposition? How can you...

  • Workshop Value-Driven AR Program Creation With FIAR

    A Workshop For Analyst Relations Professionals
    September 9, 2019 | Cambridge, MA | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Workshop Value-Driven AR Program Creation with FIAR

    A Workshop For Analyst Relations Professionals
    September 5, 2019 | San Francisco, CA | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Webinar How Engaging Is Your B2B Website Content? Not As Much As You Might Think

    Wednesday, September 4, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Laura Ramos

    If your website went on a first date with a prospective customer, would it get a second one? Imagine yourself as that customer, and your website content talks about itself the whole evening,...

  • Webinar The Cost Of Losing Creativity: The ROI Of Investing In An Agency For Creating And Differentiating Your Brand

    Wednesday, August 28, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Jay Pattisall

    Marketers and agencies have overinvested in technology to increase lifetime customer value. But now that their go-to strategy — improving customer experience (CX) — has stalled,...

  • Webinar Add Social Engagement To Your B2B Selling Repertoire

    Wednesday, August 28, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mary Shea, Matthew Camuso

    As more sellers flock to social networks, the authentic connections and the measurable impact we have been optimistic about since 2016 are at risk. Old-school sales tactics such as blast e-mails...

  • Forum CX Singapore 2019

    Change The Game: Driving Radical CX Innovation
    August 28, 2019 | Singapore | Frederic Giron

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Webinar The European Tech Market Outlook For 2019 And 2020

    3% Growth In 2019 Will Slow To 1% In 2020
    Monday, August 19, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Andrew Bartels

    This webinar covers Forrester’s latest forecast for business and government purchases of tech goods and services in Europe overall and by country for 2019 and 2020, including our...

  • Webinar Cognitive Search Is AI-Powered Search

    Using The Forrester Wave™
    Thursday, August 15, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Mike Gualtieri

    Cognitive search is an AI-powered search engine. Enterprise use it to unlock wisdom from stored data, find answers, and discover new insights. In our 24-criterion evaluation of cognitive search...

  • Webinar The Security And Privacy Implications Of Drones

    Wednesday, August 14, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Merritt Maxim, Salvatore Schiano

    Drones are no longer just airborne toys for amateur hobbyists. Organizations increasingly deploy drones in a wide range of applications, from agriculture to maintenance and inspection to law...

  • Webinar Rethinking Sales Enablement: Digitized Engagement Drives New Opportunities For Leadership

    Wednesday, August 14, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mary Shea, Lori Wizdo, Laura Ramos

    Ask five people to define “sales enablement,” and you'll probably get five different answers. Three of those will center on getting the right content in the hands of sellers...

  • Webinar Realize Your (Computer) Vision

    Top Computer Vision Use Cases And Vendors For Driving Growth And Operational Efficiency At Every Enterprise
    Tuesday, August 13, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Kjell Carlsson, Ph.D.

    New computer vision techniques allow you to collect unprecedented intelligence about your customers, employees, products, and processes. Even better, they enable you to drive outcomes at scale for...

  • Webinar The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

    Tuesday, August 13, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Xiaofeng Wang

    This webinar explores the findings from the Q3 2019 Forrester Wave on data management platforms (DMPs) in Asia Pacific, which examined the capabilities and strategies of 10 top vendors. Key...

  • Webinar Tech-Driven Innovation — Cloud Empowerment

    Wednesday, August 7, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | James Staten, Will McKeon-White

    Leading enterprises and government agencies are prioritizing tech-driven innovation to achieve future market leadership. Those doing so most efficiently in an Agile and scalable...

  • Webinar Introducing Forrester's Values-Based Experience Framework

    Wednesday, August 7, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Rick Parrish

    Brands’ moral, social, and political values are now a core issue for most consumers. Unfortunately, companies lack a systematic approach to bringing their own values to life in the...

  • Webinar The Canada Customer Experience Index, 2019

    Modest Gains Amid Stagnation Give Canadian CX Its Best Year Yet
    Tuesday, August 6, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Michelle Yaiser, Rick Parrish

    During this webinar, we delve into the latest results from Forrester’s Canada Customer Experience Index. We discuss trends in CX quality at the brand and industry level, the role that emotion...

  • Webinar Digital Banking Engagement Platforms, Q3 2019: Digital Front Ends To Better Serve Your Customer

    Using The Forrester Wave™
    Tuesday, July 30, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jost Hoppermann

    This webinar explains why digital banking engagement platforms (DBEPs, formerly omnichannel banking solutions) are important and how Forrester sees them evolving. After a short look at the...

  • Webinar Marketers, Stop Sacrificing Long-Term Goals For Short-Term Wins

    Tuesday, July 30, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Tina Moffett

    B2C marketers know long-term marketing goals like brand health and sustainable revenue growth are important, but they too often focus more on short-term goals like sales conversions. The...

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