27 results for "peter kim" in Reports

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  • Report Coordinate Your Social Marketing Stakeholders And Resources

    June 19, 2012 | Nate Elliott

    Most large companies are now working on coordinating their social applications. At this stage, sharing the right resources is the biggest challenge. Interactive marketers must play the role of...

  • Report How To Connect With Bloggers

    Understand Motivations To Start Successful Outreach
    June 20, 2008 | Peter Kim

    More individuals blog today than ever before. As Social Computing has matured, brands recognize the importance of connecting with this small but influential group of content creators. Adults and...

  • Report Topic Overview: Interactive Marketing

    June 20, 2008 | Shar VanBoskirk

    Interactive marketing tactics are crucial for marketers who seek new ways to create relevant and engaging customer communications. Forrester's interactive marketing research studies current and...

  • Report Building Gen Y's Multichannel Media Profile

    A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments
    May 23, 2008 | Ted Schadler

    This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers...

  • Report Getting More Out Of Online Ads

    What Beyond Ad Format Will Improve Display Media Performance
    April 30, 2008 | Shar VanBoskirk

    Many marketers believe that ad format determines campaign performance. While ad format does influence campaign results, it is not the only factor that does so. Forrester advises that marketers use...

  • Report New Uses For Brand Monitoring

    April 16, 2008 | Peter Kim

    J.D. Power and Associates acquired brand monitoring firm Umbria, combining industry-focused consumer satisfaction and rankings with consumer-generated media (CGM) insights. The deal highlights the...

  • Report Agencies Must Build Digital Skills To Survive

    April 11, 2008 | Peter Kim

    Traditional advertising agencies face significant technical difficulties. Clients are shifting business to digital shops, and consumers have turned away from media channels that built the agency...

  • Report US Mobile Marketing: Easier Done Than Said

    Apply Lessons From Other Digital Channels To Get Started Now
    April 10, 2008 | Peter Kim

    Eighty-three percent of marketers believe that mobile marketing will grow in effectiveness over the next three years. But although US marketers see the channel's growth potential, a technical...

  • Report Advertisers See A TV+Web Future

    April 4, 2008 | James L. McQuivey

    Forrester and the Association of National Advertisers (ANA) surveyed 78 US advertisers representing nearly $15 billion in advertising budgets. More than half of them — 62% — told us that TV...

  • Report Topic Overview: Customer Relationship Management 2008

    March 25, 2008 | William Band

    Forrester's customer relationship management (CRM) research helps CRM professionals embrace best practices — from process optimization to technology implementation — to improve the customer...

  • Report Case Study: Customer-Centric Technology Helps Disney Personalize Relationships

    February 15, 2008 | Peter Kim

    Disney Parks and Resorts generated millions of customer contacts annually, but struggled to develop the individual-level insights necessary to deliver personalized visitor experiences. As a result,...

  • Report The Connected Agency

    Marketers: Partner With An Agency That Listens Instead Of Shouts
    February 8, 2008 | Mary Beth Kemp, Peter Kim

    Today's agencies fail to help marketers engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of each other. To turn the tide, marketers will move to the...

  • Report Top Social Computing Predictions For 2008

    January 15, 2008 | Charlene Li, Jeremiah K. Owyang, Peter Kim

    In the fast changing world of Social Computing, there's only one constant, that people will continue to connect with each other in new and different ways, causing upheavals in the way companies and...

  • Report How To Prioritize Marketing By Product Type

    November 19, 2007 | Peter Kim

    This data chart is a profile of adult consumers media usage preference during each stage of the marketing funnel. The products that are profiled include low, medium, and high consideration products.

  • Report Microblogging For Marketers

    October 16, 2007 | Peter Kim

    Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are...

  • Report Topic Overview: Enterprise Marketing Software

    August 26, 2007 | Suresh Vittal

    Along with the declining effectiveness of traditional advertising channels, marketers also face the pressures of increased budget scrutiny and the challenge to deliver measurable ROI. Marketers...

  • Report Best Practices: Customer-Centric Marketing

    How to Make Customer Centricity Real
    July 25, 2007 | Peter Kim

    The four P's are no longer an effective model for marketing organizations. Mass media is challenged to reach customers effectively, while emerging channels and technology increasingly shift power...

  • Report Case Study: Yahoo! Grows With Customer-Centric Metrics

    June 28, 2007 | Peter Kim

    Yahoo! has diversified far beyond its origins as a Web directory offering dozens of online products and services — from A to Y. To keep the company focused on customers, the marketing organization...

  • Report Case Study: USAA Drives Fierce Loyalty With Its Customer-Centric Culture

    June 22, 2007 | Peter Kim

    USAA consistently wins accolades for superior customer service. The insurer was founded by members for their own mutual benefit, which has engendered a best practice customer-centric culture. While...

  • Report Case Study: Del Monte Listens With Customer-Centric Technology

    June 19, 2007 | Peter Kim

    An obvious, but often overlooked, tenet of customer centricity is listening to customers. Del Monte leverages technology to listen to a wider range of customers and uses customer input to influence...

  • Report Case Study: JetBlue Fuels Growth With Customer-Centric Culture

    June 19, 2007 | Peter Kim

    JetBlue Airways stands out in the turbulent airline industry, relying on its customer-centric culture to drive business results. Key customer-centric best practices that JetBlue employs include...

  • Report Topic Overview: Web 2.0

    April 10, 2007 | G. Oliver Young

    Today, businesses large and small are looking to understand how Web 2.0 — the next generation of Web sites, applications, and processes — affects them. Most of the technologies comprising Web 2.0...

  • Report TNS Media Intelligence Acquires Cymfony

    Nielsen And TNS MI Raise The Stakes For Enterprise-Level Brand Monitoring
    March 19, 2007 | Peter Kim

    On February 26, 2007, TNS Media Intelligence (TNS MI) announced that it had acquired brand monitoring firm Cymfony. This deal provides further validation of the importance of brand monitoring,...

  • Report How To Improve Marketing's Internal Credibility

    Three Keys Set The Stage For Reinvention
    March 9, 2007 | Peter Kim

    Marketing leaders are starting to take steps to reinvent their organizations in order to drive long-term success. But they are discovering that they lack the internal capital required to lead...

  • Report Help Wanted: 21st Century Agency

    Firms With A Vested Interest In Traditional Media Models Need Not Apply
    February 23, 2007 | Peter Kim

    As chief marketers reinvent their organizations to become truly customer-centric, they need help from their trusted advisors — the advertising agency. Agencies continue to influence the marketing...