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Report Revamping Shopping Malls By Balancing Technology With Experience
Singapore's Take On The Future Of Shopping Malls
October 16, 2019 | Xiaofeng WangOffline retail still takes the lion's share of overall retail spending; this is particularly true for the island city-state of Singapore, with its abundance of shopping malls. This report analyzes...
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Report Research Overview: Digital Commerce Strategies For Brands
A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity
Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...
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Webinar Protecting Your Brand On The Rogue Web: E-Control Is Essential
September 4, 2019 | Sucharita KodaliThe internet has enabled broad availability of goods and services, but that benefit has become a double-edged sword as brands have grappled with counterfeits, gray market goods, IP violations, and...
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Report Retail Mobile App Checkout And Payments Best Practices For 2019
Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...
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Report Retail Mobile App Browsing And Merchandising Best Practices For 2019
Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...
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Webinar Predictions 2019: Retail
In 2019, retailers will continue to adapt to changing market conditions, evolving technology, and ever-rising customer expectations. This webinar explores how putting digital at the heart of the...
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Report Measuring Up: Benchmarking Your B2B eCommerce Performance
Benchmarks: The B2B eCommerce Playbook
December 7, 2018 | John BrunoIn the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Forrester partnered with B2BecNews to survey B2B digital business professionals...
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Webinar Rock Your 2018 Holiday Marketing
Holiday marketing budgets for 2018 are in place, but there’s still plenty you can do to ensure that you fully optimize your search, email, and social media to get the best...
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Report Digital Transformation Case Studies: How 23 Companies Redesigned Their Business
Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy
August 27, 2018 | Martin GillBusiness leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies —...
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Report The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018
US Life Insurers Disappoint With Weak Digital Guidance
Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers research and then buy life insurance. To see how helpful they are to...
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Report The Forrester Life Insurance Wave™: Canadian Sales Websites, Q2 2018
Life Insurance Websites Reflect Sales Models — Not Customer Goals
Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers traverse online and offline paths in their life insurance purchase journeys....