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Variable Pricing For Grocery Delivery On Walmart.com
October 3, 2019
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October 3, 2019
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Report Mobile Commerce In 2030
mCommerce Is A New Mobile Services Economy, Not Mini eCommerce
Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Travel
Mobile commerce already plays a major role in the customer journey when booking travel, and consumers will increasingly book and buy travel via mobile devices. Emerging technologies will...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Retail
Visual Search Will Elevate mCommerce Revenue In Retail
Mobile has transformed retail by adding proximity and immediacy to the shopping experience: Many visits to US eCommerce sites now occur via smartphones, and US consumers complete a double-digit...
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Report Predictions 2020: Retail
To Grow, Retailers And Brands Must Navigate The Rough Social And Economic Waters Ahead
Digital business retail pros, get ready for yet another tumultuous year in 2020. Social responsibility, continued expansion into new services, and data mastery are just some of the areas that we...
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Report Make “My Account” The Linchpin Of Your Personalization Strategy
Examining The Best Practices Of 10 Leading US Retailers
October 25, 2019 | Sucharita KodaliRetailers are obsessed with personalization to create more relevant experiences for — and “stickier” relationships with — their customers. Opt-in personalization, the ability for customers to...
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Report Free, Fast Delivery Is An Oxymoron — Here Are Six Disruptions To Test Instead
October 3, 2019 | Sucharita KodaliRetailers are rushing to faster delivery, but Forrester believes that is a fool's errand. Merchants and shippers must find ways to deliver more goods to shoppers cost-effectively or they will face...
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Report Retailers, Reduce The Pain Of Online Returns
Shoppers Want Generous, Flexible Online Return Policies
September 30, 2019 | Sucharita KodaliIn the hypercompetitive online retail sector, product returns are a cost of doing business. Traditional retailers have generally tried to reduce returns by any means possible, but digitally native...
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Report Research Overview: Digital Commerce Strategies For Brands
A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity
Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...
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Webinar Protecting Your Brand On The Rogue Web: E-Control Is Essential
September 4, 2019 | Sucharita KodaliThe internet has enabled broad availability of goods and services, but that benefit has become a double-edged sword as brands have grappled with counterfeits, gray market goods, IP violations, and...
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Report The US Last-Mile Landscape Today
eCommerce's Future Depends On Innovation In Package Delivery
August 2, 2019 | Sucharita KodaliMore than 15 billion eCommerce orders were delivered to customers in the US in 2018. Not only are the costs of these shipments increasing, but many of those deliveries are inefficient and generate...
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Report The State Of The Digital Store
Landscape: The Digital Store Playbook
May 9, 2019 | Sucharita Kodali, Claudia TajimaThe face of retail continues to change. In-store digital testing and learning is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to...
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Report Building The Integrated Retail Commerce Business Case
Business Case: The Retail eCommerce Playbook
April 25, 2019 | Sucharita KodaliDigital retail is an integral part of the overall retail picture. According to Forrester data, US online retail sales will grow at nearly three times the rate of total retail sales from 2017 to...
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Report Must-Have eCommerce Features
Road Map: The Retail eCommerce Playbook
April 18, 2019 | Sucharita KodaliDigital business professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This report takes a prescriptive look at industry standards and...
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Report The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization
Landscape: The Retail eCommerce Playbook
March 25, 2019 | Sucharita KodaliForrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business...
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Webinar What's Going On With Mobile Shopping
February 5, 2019 | Sucharita KodaliVice President and Principal Analyst Sucharita Kodali walks attendees through the future of mobile commerce. The webinar explores the current state of mobile commerce, best practices for...
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Webinar Predictions 2019: Retail
In 2019, retailers will continue to adapt to changing market conditions, evolving technology, and ever-rising customer expectations. This webinar explores how putting digital at the heart of the...
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Report The Four Facets Of Adaptable Digital Commerce Teams
Organization: The Retail eCommerce Playbook
December 19, 2018 | Sucharita KodaliRapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often challenging store business and customers with high expectations and many choices. How...
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Report Brands, Here's The Size Of Your Digital Commerce Prize
Assessing The Digital Commerce Opportunity For Branded Manufacturers
Consumer-facing brands know that there is proverbial gold in generating direct sales through digital commerce, but the big question is the size of the prize. This report examines the factors that...
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Report Predictions 2019: Retail
Global Economics, Regulators, And Brand Strategies Will Shape The Year Ahead For Retailers And Brands
Digital business professionals, get ready now for a tumultuous 2019. The key: Put digital at the heart of your business strategy to navigate everything from global economic factors to the growth of...
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Webinar AI In Retail? Nope — Start With Automation
It feels like AI is eating the world, and it may seem that if you haven’t jumped in yet, you’re too late. The truth is that while AI has huge potential in retail, many of the...
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Report AI In Retail? Let's Start With Automation In Retail
Using AI To Differentiate Requires A Software First Approach
Retailers want to talk about things like augmented reality (AR) or computer vision, but the truth is that many of their basic merchandising and inventory management processes are still painfully...
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Report Five Practices To Succeed With Your Retail eCommerce Strategy
Processes: The Retail eCommerce Playbook
July 25, 2018 | Sucharita KodaliRetail eCommerce has over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report helps...
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Report All Brands Need A Full-Fledged Digital Commerce Strategy
The Fundamentals Of A Digital Commerce Strategy For Brands
Consumer-facing brands have enormous opportunities to grow sales through digital commerce channels, but they also face substantial risks. Some digital channels, like direct-to-consumer sales, can...