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Consumer Tasks Fall On A Broad Spectrum Of Complexity
October 17, 2019
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Report Mobile Commerce In 2030
mCommerce Is A New Mobile Services Economy, Not Mini eCommerce
Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Utilities
Emerging technologies will impact what is possible in the consumer utilities market — electricity, water, and gas — in terms of controlling consumption but will have less influence on direct...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Wealth Management
Future wealth management services will be more natural, personalized, and contextually relevant. Mobile experiences in wealth management will be fueled by emerging technologies and customer-focused...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Transportation
Consumers today regularly engage with transportation-as-a-service models like Uber and Lyft via their mobile devices. As new technologies emerge, the transportation industry will be disrupted once...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Media
More than a quarter of US online adults prefer to use their smartphones to purchase digital or downloadable products. Consumers already regularly spend money on digital media like videogames on...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Insurance
Emerging technologies will shift the traditional insurance industry to adopt new, digital practices. The accompanying PDF provides a closer look at the impact that emerging technologies will have...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Education
Mobile has long promised to be the great equalizer in education by bringing connectivity to the billions of people who own mobile devices. Emerging technologies will scale education with immersive...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Banking
US consumers today complete a double-digit percentage of banking activities on their mobile devices. As mobile technologies advance, so will banking capabilities. Ultimately, consumers will feel as...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Healthcare
Mobile devices will enable on-demand, affordable healthcare with capabilities like video conferencing, text-based services, and remote monitoring. Emerging technologies will improve healthcare...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Travel
Mobile commerce already plays a major role in the customer journey when booking travel, and consumers will increasingly book and buy travel via mobile devices. Emerging technologies will...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Retail
Visual Search Will Elevate mCommerce Revenue In Retail
Mobile has transformed retail by adding proximity and immediacy to the shopping experience: Many visits to US eCommerce sites now occur via smartphones, and US consumers complete a double-digit...
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Report Forrester's Moments Index
Quantify Your Customer Engagement To Optimize Your Digital Experience Portfolio
October 17, 2019 | Julie A. AskConsumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. As a result, they struggle to prioritize designing, building, and...
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Webinar The Essentials Of Voice, 2019
Firms place too much cognitive load on consumers in the context of digital experiences. Conversational interfaces offer one opportunity to lighten this load by allowing consumers to use natural...
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Webinar Notifications In Regulated Industries
Few things are as critical to firms as notifications. An app or a website is overkill for many of the engagements that consumers have with a financial or healthcare institution. From notifying...
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Webinar The Essentials Of Chat, 2019
Firms place too much cognitive load on consumers in the context of digital experiences. Conversational interfaces offer one opportunity to lighten this load by allowing consumers to use natural...
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Report Forrester Infographic: The State Of Voice Assistants, 2019
An Overview Of Consumer And Enterprise Adoption Of Conversational Interfaces
August 28, 2019 | Julie A. AskConversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...
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Webinar Mobile Notifications: Anticipating Your Customers' Needs And Evolving To Conversations (Advanced)
August 27, 2019 | Julie A. AskConsumers want convenience — and ultimately neither conversations with your chatbots nor your notifications provide it. Consumers want you to anticipate their needs and act on their...
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Webinar Mobile Notifications: Tuning Your Operations To Improve Results (Intermediate)
August 22, 2019 | Julie A. AskForrester believes that notifications provide a North Star for the evolution of digital experiences. Digital business professionals' commitment to notifications now will pull firms forward in their...
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Report Consumers Want Convenience, Not Conversations
Conversational Interfaces Struggle To Deliver Contextual Convenience
Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...
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Webinar Mobile Notifications: Just Getting Started (Beginner)
August 19, 2019 | Julie A. AskDigital and mobile experiences are evolving, and mobile is leading customer expectations. Forrester believes that future digital or mobile experiences will assemble content or services dynamically,...
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Report FAQ: How To Clean Up A Cluttered Mobile App
Mitigate The Need For Your App By Anticipating Your Customers' Needs
June 27, 2019 | Julie A. AskWhat should you do if your mobile app is like a pre-Marie-Kondo kitchen sink — cluttered, messy, and full of junk? Don't just drain it! First, determine the real problem and then build a plan to...
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Report Forrester's Moments Index: The Concept
Watch This Video To Understand How Your Consumers Connect To And Use Digital Experiences
April 3, 2019 | Julie A. AskForrester is introducing a concept called the Moments Index; this video explains it. This index helps digital business professionals decide which features, content, and services to build on what...
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Report Born To Chat
Tips And Tricks From Early Chatbot Entrepreneurs
April 2, 2019 | Julie A. AskWe spoke to 20 companies to assemble insights on operational best practices for firms developing products or services rooted in a conversational interface. If you're thinking about building up your...
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Report The New Mobile Mind Shift Index: Global
Use The Mobile Mind Shift Index To Guide Your Local Strategy
In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors....
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Report The Art Of Notifications
Design Experiences To Engage Your Customers In Key Moments
October 22, 2018 | Julie A. AskToday's digital experiences — including mobile messages — place too much cognitive load on consumers. The effectiveness of mobile messages depends on both the use case and the content. Consumers...
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