Search Results
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Report Four Steps To Add Social Media To Your Marketing Strategy
Road Map: The Social Marketing Playbook
When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while...
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Report Email Deliverability's Higher Calling
Deliverability Fundamentals Improve Customer Relationships
August 5, 2019 | Shar VanBoskirkDeliverability has resurfaced as a tactical concern for email marketers because of new regulations and ISP upgrades. For smooth sailing into the inbox, B2C marketers should ace the basics and use...
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Webinar Marketers, Stop Sacrificing Long-Term Goals For Short-Term Wins
July 30, 2019 | Tina MoffettB2C marketers know long-term marketing goals like brand health and sustainable revenue growth are important, but they too often focus more on short-term goals like sales conversions. The...
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Report The Best And Worst Of Email Marketing, 2019
Small Improvements Will Boost Response Rates And Sales
July 22, 2019 | Shar VanBoskirkThis report identifies the small fixes that every B2C marketer can make to their email marketing campaigns in order to boost performance. Forrester reviewed 100 email marketing campaigns across...
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Webinar How To Apply Agile Methodology To Marketing
July 22, 2019 | Ryan SkinnerApplying Agile methodology to marketing isn’t about working faster. It’s about something far more important — a vastly improved approach to marketing’s purpose, learning,...
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Webinar The Forrester Wave™: Data Management Platforms, Q2 2019
July 16, 2019 | Tina MoffettThis webinar explores the findings from the 2019 Forrester Wave on data management platforms (DMPs), which examined the capabilities and strategies of seven top vendors. Key takeaways: Learn about...
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Report How To Apply Agile Methodology To Marketing
If You Implement Agile Right In Your Marketing Teams, You'll Go From Blind Faith In Strategy To Customer-Tested Decision Making
July 11, 2019 | Ryan SkinnerApplying Agile methodology to marketing isn't about working faster. It's about something far more important — a vastly improved approach to marketing's purpose, learning, and communication. The...
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Webinar Chart Your Course To Marketing Measurement Maturity
Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business...
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Report Blockchain: What Marketers Need To Know
Distributed Ledger Tech (DLT) Will Pave A Path To Transparency, Slowly
B2C marketers recently realized that they have little understanding of their digital advertising supply chain — how it works and where their money is going. And when they pushed for greater...
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Report Facebook, Inc.'s Scandals Will Not Doom The Company
Regulation Will Only Strengthen It In The Short Term
June 19, 2019 | Jessica Liu2018 was a tumultuous year for Facebook, Inc. (inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware, and called "Facebook" for the purposes of this...
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Report The State Of Social Advertising
Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts
Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and...
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Report Performance Marketing Agencies, Global, Q2 2019
Forrester's Overview Of 32 Performance Marketing Agencies
Marketers can use performance marketing agencies to target in-market consumers, drive them to convert in digital channels, and support some organic marketing efforts. But to realize these benefits,...
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Report Now Tech: Social Suites, Q2 2019
Forrester's Overview Of 17 Social Suites Providers
June 17, 2019 | Jessica LiuYou can use social suites to streamline many of your social marketing activities into a single cohesive platform. But to realize these benefits, you'll first have to select from a diverse set of...
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Report Now Tech: Omnichannel Media Management, Q2 2019
Tools And Technology: The Omnichannel Advertising Playbook
June 14, 2019 | Joanna O'ConnellAn omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...
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Report The Forrester Wave™: Data Management Platforms, Q2 2019
The Seven Providers That Matter Most And How They Stack Up
June 13, 2019 | Tina Moffett, Arleen ChienIn our 34-criterion evaluation of data management platforms (DMPs), we identified the seven most significant ones — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and...
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Report The Future Of Enterprise Marketing Technology
Vision: The Enterprise Marketing Technology Playbook
Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their...
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Report The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019
The Nine Providers That Matter Most And How They Stack Up
May 6, 2019 | Ryan SkinnerIn our 30-criterion evaluation of content marketing platforms (CMPs) for B2C providers, we identified the nine most significant ones — Bloomreach, Contently, NewsCred, Opal, Percolate,...
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Webinar Your DTC Strategy Should Start With Direct-To-Value
April 30, 2019 | Ryan SkinnerDirect-to-consumer (DTC) companies are making a big splash as they draw customers in with slick creative campaigns and create or improve products based on direct customer feedback. The popularity...
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Report The ROI Of Customer Loyalty
Business Case: The Customer Loyalty Playbook
Loyalty programs help companies identify and collect rich data about their best customers to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for...
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Report Sales Guarantees Creep Into TV Ad Buying
Don't Assume Proving Sales Is The Holy Grail Of TV Measurement
April 18, 2019 | Jim Nail, Arleen ChienWith the pressure to demonstrate marketing ROI steadily escalating, Chipotle and Turner Broadcasting System have set a new standard in post-campaign ROI measurement, conducting a pilot in which the...
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Report The Forrester Wave™: Loyalty Technology Platforms, Q2 2019
Tools And Technology: The Customer Loyalty Playbook
April 9, 2019 | Emily CollinsIn our 28-criterion evaluation of loyalty technology platforms, we identified the 13 most significant ones — Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch,...
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Report Changing Expectations Fuel Direct-To-Consumer Disruption
Consumers Redefine Convenience, Quality, And Trust
A wave of so-called digitally native direct-to-consumer (DTC) startups have burst on the scene, gaining market share and media attention. Long-standing brands are scrambling to respond with their...
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Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...
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Report Justify Your Social Media Programs By Methodically Measuring Them
Performance Management: The Social Marketing Playbook
March 28, 2019 | Jessica LiuB2C marketers struggle to quantify the value of their social marketing programs. This report demonstrates how to measure three types of social marketing performance: business impact, marketing...
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Report Second-Party Data Powers Customer-Focused Advertising
Another Marketer's First-Party Data Complements And Extends Yours
March 8, 2019 | Joanna O'Connell, Susan BidelIn the age of the customer, marketers require solid, reliable data upon which to build individual IDs, segment profiles, and models to reach prospects. First-party data lies at the core of these...