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The Employee Experience Playbook For 2020

Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm

The time has come for businesses to retire ineffective employee experience (EX) practices and develop EX programs that attract, retain, and cultivate the modern worker. This playbook helps...

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  • Report The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
    April 5, 2018 | James L. McQuivey, PhD, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

  • Report Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

    eBusiness Leaders Need An Android Mobile Payments Strategy
    May 1, 2017 | Brendan Miller, Jacob Morgan

    Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the...

  • Report Services For The Digital Self

    The Battle To Serve You . . . And Profit From Your Data
    September 3, 2013 | Frank E. Gillett

    People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

  • Survey North American Technographics® Customer Life Cycle Survey, Q1 2013

    February 5, 2013

    Forrester conducted an online survey fielded in February 2013 of 4,549 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,549), there is 95% confidence...

  • Report Digital Insurance Teams Need A Tablet Strategy

    November 15, 2012 | Auke Douwe Veenstra

    The intuitive design and the standard features of tablets make it possible for digital insurance teams to create compelling customer experiences and support insurance agents in an effective and...

  • Report Using Video To Drive Online Financial Services Sales

    How Financial Services eBusiness Executives Can Use Online Video
    August 11, 2011 | Sabine Poltermann, Benjamin Ensor

    More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

  • Report Why Tablets Like The iPad Matter To Financial Services eBusiness Executives

    Tablets Will Transform Face-To-Face Client Interactions
    April 28, 2011 | Alexander Hesse

    Tablets enable financial services eBusiness executives to develop services that are fast, rich, collaborative, portable, and cool. Because of these unique characteristics, we expect tablets to have...

  • Report What Financial Functionality US Consumers Want On Mobile Devices

    Nail The Basics To Quickly Expose The Value Of The Channel
    July 12, 2010 | Emmett Higdon, Peter Wannemacher

    In the US, adoption of mobile financial services is rising: 11% of US online adults are now mobile bankers and 7% of those with investment accounts are mobile investors, although just 3% of online...

  • Report Technographics® Survey Highlight: US Financial Activities on Mobile Phones

    North American Technographics Payments And Financial Products Online Survey, Q4 2009 (US)
    December 23, 2009 | Gina Zavradinos

    This highlight deck summarizes the key findings related to mobile banking from Forrester's North American Technographics Payments And Financial Products Online Survey, Q4 2009 (US).

  • Report Seizing Insurance's Mobile Opportunity

    Customer Adoption And Investment Grow As US Insurers Play Catch-Up
    October 22, 2009 | Chad Mitchell

    Smartphone adoption among US insurance customers is growing, and customers are beginning to engage with insurers via the mobile Web for policy administration, claims, and bill pay. eBusiness and...

  • Report Technographics Insight: Mobile Shopping Gets A Foothold With Gen Yers And Gen Xers

    November 21, 2007 | Ted Schadler

    While only 8% of consumers have used a mobile phone to purchase products, it is none the less becoming a growing trend. With MasterCard's introduction of their PayPass and Visa's payWave,...

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