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Report The Agency Data Platforms That Will Power Creativity At Scale
The Next Agency Creative Leap Composes Data-Powered Human + Machine Creative Teams
September 23, 2019 | Jay PattisallAgency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their marketing and media investments. Agencies are betting...
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Report The Forrester Wave™: CX Consulting Practices: Experience Strategy And Business Transformation, Q2 2019
The Nine Providers That Matter Most And How They Stack Up
May 28, 2019 | TJ KeittIn our 30-criterion evaluation of experience strategy and business transformation providers, we identified the nine most significant ones — Accenture, Bain & Company, EY, KPMG, McKinsey & Company,...
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Report New Tech: Conversational AI For Customer Service, Q2 2019
Forrester's Landscape Overview Of 42 Providers
May 23, 2019 | Ian JacobsConversational AI for customer service — AKA chatbots or virtual agents — is both trendy and disappointing simultaneously. For every brand that touts benefits like contact deflection and cost...
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Report Now Tech: Digital Experience Agencies, Q2 2019
Forrester's Overview Of 42 Digital Experience Agencies
May 14, 2019 | Ted SchadlerDigital experience agencies are essential partners for building differentiated customer, marketing, commerce, and product experiences. But to find the best partner for your project or program, you...
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Report The Forrester Wave™: Global Digital Business Transformation Accelerators, Q1 2019
The 15 Providers That Matter Most And How They Stack Up
March 19, 2019 | Nigel FenwickIn our 24-criterion evaluation of global digital business transformation accelerators, we identified the 15 most significant ones — Accenture, Atos, Capgemini, Cognizant, Deloitte, DXC Technology,...
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Report Now Tech: Chatbots For IT Operations, Q1 2019
Forrester's Overview Of 29 Chatbots For IT Operations Providers
You can use chatbots for IT operations to automate workflows and provide access to information, expand employee self-service, and improve tasks such as incident response. But to realize these...
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Report Now Tech: Software Composition Analysis, Q1 2019
Forrester's Overview Of 17 Software Composition Analysis Providers
January 24, 2019 | Amy DeMartineYou can use software composition analysis (SCA) to eliminate vulnerable components, reduce license risk, and apply consistent policies during the software development life cycle (SDLC). But to...
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Report Now Tech: Experience Design Services In China, Q1 2019
Forrester's Overview Of 27 Experience Design Service Providers In Greater China
January 18, 2019 | Riccardo PastoYou can use experience design (XD) to shape customer-centric initiatives and business strategies, blur the boundaries between digital and physical, and attract and engage customers in Greater...
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Report Now Tech: Robotic Process Automation Services, Q4 2018
Forrester's Overview Of 39 Robotic Process Automation Service Providers
Robotic process automation (RPA) services can add value via consulting, implementation support, and ongoing management of an RPA program. But to access these benefits, you'll first have to select...
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Report Now Tech: Container Security, Q4 2018
Forrester's Overview Of 24 Container Security Providers
October 3, 2018 | Amy DeMartineYou can use container security tools to secure critical applications, speed development efforts, and tamperproof your containers. But to access these benefits, you'll first have to select from a...
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Report New Tech: Natural Language Generation (NLG) Technologies, Q3 2018
Forrester's Landscape Overview Of 12 Providers
A picture isn't always worth a thousand words. Even with the slickest dashboards, clients ask us, "Can't somebody just explain what the numbers mean to an executive?" Further, a human can't...
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Report Digital Experience Agencies, Europe, Q3 2018
Forrester's Overview Of 36 Digital Experience Agencies In Europe
July 30, 2018 | Thomas HussonYou can use digital experience agencies to design, build, and manage digital customer experiences. But to access these benefits, you'll first have to select from a diverse set of partners —...
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Report Now Tech: Digital Experience Agencies In Asia Pacific, Q3 2018
Forrester's Overview Of 31 Digital Experience Agencies In Asia Pacific
You can use digital experience (DX) agencies to design, build, and manage digital customer experiences (CX). But to access these benefits, you'll first have to select from a diverse set of vendors...
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Report New Tech: Conversational Computing Platforms, Q1 2018
Forrester's Landscape Overview Of 21 Providers
February 27, 2018 | Rob KoplowitzVoice input and control is the next human-computer frontier. The largest vendors are investing in conversational platforms; at the same time, smaller, well-funded players look to drive disruption....