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  • Report Navigating Salesforce's Complex Landscape

    Not Just CRM: A Primer To Aid Strategic Planning

    Many enterprises have expansive visions for using Salesforce but quickly encounter a vexing question: Which of the vendor's several cloud applications will they need? No wonder: Salesforce now...

  • Report A Framework For Designing AI-Human Interactions

    Building Compelling Experiences Requires A Multilayered Technology Approach
    March 15, 2017 | Rob Koplowitz, TJ Keitt

    We are on the verge of an era in which computers will augment our ability to anticipate, identify, and adapt to changes in our personal and professional lives. The systems that enable such...

  • Report Vendor Landscape: Workday Services Partners

    Workday Customers Look To Partner Ecosystem To Accelerate Implementation And Maximize Business Value
    March 10, 2017 | Liz Herbert, Paul D. Hamerman

    As companies seek to improve business flexibility and engage employees with digital experiences, they are migrating traditionally on-premises systems of record to software-as-a-service (SaaS)...

  • Report Prescriptive Advice: The Salesperson's Crystal Ball

    March 7, 2017 | John Bruno

    As B2B buyers continue to self-serve and conduct more research on their own, their expectations of salespeople continue to rise. To increase seller effectiveness and close the gap between buyers'...

  • Report Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on...

  • Report The Forrester Wave™: Predictive Analytics And Machine Learning Solutions, Q1 2017

    Enterprises Must Possess The Power To Predict In The Age Of The Customer
    March 7, 2017 | Mike Gualtieri

    Make your data scientists more productive — and happier — with a new predictive analytics and machine learning (PAML) solution. In our 23-criteria evaluation of PAML solution vendors, we identified...

  • Report Hot Technologies In Financial Services: Between Business Value And Hype

    Key Technologies Pave The Way Toward Digital Business
    March 6, 2017 | Jost Hoppermann

    Data from our Q3 2016 Global Financial Services Architecture Online Survey identifies which technologies application development and delivery (AD&D) teams in financial services actively use today...

  • Report Mobile-First, Low-Code Platforms Close The "App Gap"

    The Mobile Low-Code Landscape Has Solutions For All Skill Levels
    March 2, 2017 | Jeffrey S. Hammond

    As mobile devices become ubiquitous, customer engagement is shifting to the mobile channel. This puts application development and delivery (AD&D) leaders under pressure to quickly deliver mobile...

  • Report Enterprise Video's Future Aligns With Customer Obsession

    Your Employees Expect Video, So Use It To Engage Them
    March 2, 2017 | Nick Barber

    Enterprises can meet employees' consumer-level expectations around video and support a customer-obsessed culture at the same time. Enterprise video strategies include a mix of live and on-demand...

  • Report Traditional BPM Gives Way To Digital Process Automation

    Customer Obsession Means Faster Evolution For A Legacy Workload
    February 24, 2017 | Rob Koplowitz

    Within the next two years, the primary goal for business process management (BPM) projects will be to drive digital transformation initiatives. This is a stark change from just two years ago, when...

  • Report How To Get The Most Out Of Your CRM

    Best Practices: Thirty-One Customers Share Lessons Learned On Getting Value From CRM
    February 23, 2017 | Kate Leggett

    Application development and delivery (AD&D) professionals who support CRM can't afford failed technology projects. These deployments are costly, affect many employees, and hinge on much more than...

  • Report Executive Q&A: Boost Your Chatbot IQ

    February 21, 2017 | Ian Jacobs, Andrew Hogan, Michael Facemire

    The combination of media and vendor hype about "world-changing technology" has propelled chatbots toward the peak of inflated expectations. Fear of missing the "next big thing" now pushes digital...

  • Report The Top Technologies To Cure Mobile Performance

    Performance Management: The Mobile App Development Playbook
    February 17, 2017 | Mark Grannan

    Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new...

  • Report Crafting A Strategic Plan For Digital Automation

    February 15, 2017 | Rob Koplowitz

    The business process management (BPM) landscape is shifting under our feet. The days of massive, long-term projects are fading as quick wins and customer obsession move to the forefront. Firms are...

  • Report Preparing For A Salesforce Negotiation

    Plan Ahead To Manage With This Fast-Growing, Strategic SaaS Partner
    February 15, 2017 | Liz Herbert, Mark Bartrick

    Salesforce is now a giant in the enterprise software space — with nearly 200,000 customers. The software-as-a-service (SaaS) behemoth now offers a comprehensive suite of solutions for the...

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