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  • Report The Rise Of Content Intelligence

    Next-Generation Technologies Combine To Infuse Content With Value
    May 15, 2017 | Mark Grannan

    As customer expectations fuel personalization efforts, application development and delivery (AD&D) leaders must help content practitioners create more content to suit every context and permutation...

  • Report Breakout Vendors: Sales Content Management

    May 10, 2016 | John Bruno

    As B2B buyers have become more knowledgeable about the products they evaluate, they have higher expectations of the salespeople they interact with. Delivering the right content and messaging has...

  • Report Brief: CPG's Digital Future

    How CPG Brands Will Adapt To Digital Disruption
    October 28, 2014 | George Lawrie

    Consumer packaged goods (CPG) brands face intense threats from an accelerating rate of new product introduction and the erosion of brand loyalty. They also face grueling competition in a race to...

  • Report TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

    January 29, 2013 | Kate Leggett

    Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

  • Report CRM Solutions For The Retail And Wholesale Trade

    Solutions To Support Key Customer-Facing Business Processes
    May 9, 2011 | William Band

    Forrester reviewed 24 CRM suite solutions to understand their strengths and weaknesses in supporting 10 key cross-functional processes in the retail and wholesale trade: 1) trade promotion; 2)...

  • Report Boost Customer Lifetime Value Through Next Best Actions In Multichannel CRM

    April 13, 2011 | James G. Kobielus

    Modern business is all about honing your predictive powers to anticipate the best move at every stage of every business process — both customer-facing and back-office. Leading-edge organizations...

  • Report Trends 2010: Customer Relationship Management

    Eleven Trends Shape CRM Technology Adoption Agendas
    February 9, 2010 | William Band

    As the economy recovers, what are the key trends that will drive customer relationship management (CRM) strategies and technology adoption in 2010? Business and IT professionals who support...

  • Report CRM 2.0: Fantasy Or Reality?

    How Trail-Blazing Organizations Are Implementing Social Customer Strategies
    November 13, 2008 | William Band

    The rise of Social Computing means that customer relationship management (CRM) professionals must find innovative new ways to cope with the emerging phenomenon of "social customers." Forrester...

  • Report Marketing Best Practices Adoption

    January 10, 2008 | William Band

    We surveyed 73 business and technology decision-makers and influencers to discover their strengths and weaknesses compared to 22 marketing best practices capabilities. We found that adopting...

  • Report Consumer Centricity Takes Merchandising Into New Territory

    May 15, 2007 | Nikki Baird, George Lawrie

    Merchandising processes have long suffered from an inability to create closed-loop plans that: stay relevant in execution; reconcile financial objectives against unit plans; and connect supply...

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