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  • Report How To Build A Platform Business

    Start With A Real Customer Problem, Not APIs And Ecosystem Envy
    September 17, 2018 | Ted Schadler, Nigel Fenwick

    Platform businesses reshape industries by dramatically improving the economics of integration and service delivery. To earn a place in the platform economy, digital business leaders must...

  • Report Distributed Ledger Technology: How To Get Started Without Getting Your Fingers Burnt

    What You Need To Know To Leverage Blockchain Technology In The Enterprise
    September 14, 2018 | Martha Bennett

    Distributed ledger technology (DLT) (AKA blockchain) remains one of the hottest technology topics with business leaders and CIOs. This report is for those who feel they could benefit from a...

  • Report European Tech Market Outlook For 2018 To 2019

    3% Growth Lags Behind The US's 6% In 2018, With A Continued Slowdown To 0.8% In 2019
    September 13, 2018 | Andrew Bartels

    European business and government CIOs enjoyed better-than-expected economic conditions in 2017, which encouraged decent growth of almost 4% in 2017 tech budgets. But the second half of 2018 and...

  • Report Defend Your Digital Business From Cyberattacks Using Forrester's Zero Trust Model

    Executive Overview: The Security Architecture And Operations Playbook
    September 12, 2018 | Stephanie Balaouras, Heidi Shey

    In today's threat landscape, skilled, organized, well-funded cybercriminals are working to steal your data — the lifeblood of your digital business — in pursuit of economic, political, or military...

  • Report Use Needs-Based Content To Drive Banking Sales

    Digital Feature Fix: Product-First Bank Sales Strategies Are Shortsighted And A Competitive Disadvantage
    September 11, 2018 | Alyson Clarke, August Du Pont

    Our Forrester Industry Wave™ evaluations often reveal that banking digital sites and mobile apps are missing important content, features, or functions that help customers complete their goals. Many...

  • Report The Algorithm Of You: Meet Your Personal Digital Twin

    Continuous Improvement: The Customer Trust And Privacy Playbook
    September 10, 2018 | Fatemeh Khatibloo

    Algorithms are all around us, guiding business decisions, social policy, and life choices. But the algorithms that organizations use today don't account for individual human objectives, resulting...

  • Report Kick-Start Your Digital Business Strategy

    Beginner Level: Strategy Practices For Digital Business
    September 4, 2018 | Jacob Morgan, Oliwia Berdak

    For digital business leaders, the landscape is in constant flux. In today's fast-moving business environment, it's vital that your strategic plan be just as dynamic as your customers and your...

  • Report Best-In-Class Digital Leaders Embrace These Four Guidelines

    Advanced Level: Strategy Practices For Digital Business
    September 4, 2018 | Sucharita Kodali

    Digital leaders do several specific things to drive change while remaining market leaders in their domains: They embrace and empower their ecosystems, they have extensive customer listening...

  • Report Five Steps To Evolve Your Digital Business Strategy

    Intermediate Level: Strategy Practices For Digital Business
    September 4, 2018 | Oliwia Berdak, Jacob Morgan

    Traditional strategic planning processes, like annual budgeting cycles, are not fit for purpose. Static strategic planning documents become dated as soon as they leave your desk, while fixed ROI...

  • Report The Critical Role Of Policy In Enterprise Collaboration

    Processes: The Enterprise Collaboration Playbook
    August 31, 2018 | Art Schoeller

    A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy,...

  • Report Digital Transformation Case Studies: How 23 Companies Redesigned Their Business

    Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy
    August 27, 2018 | Martin Gill

    Business leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies —...

  • Report Reinventing Work In The Era Of Automation

    Automation Is Creating A Radically Different Economic Reality For Jobs
    August 24, 2018 | Craig Le Clair

    Three unstoppable forces — scale, control, and convergence — will reorganize traditional work into four segments: automation deficits, automation dividends, the talent economy, and restructured...

  • Report The Eight Business And Security Benefits Of Zero Trust

    Business Case: The Security Architecture And Operations Playbook
    August 24, 2018 | Chase Cunningham, Jeff Pollard

    In response to increasingly complex cyberattacks, security pros are devoting resources to granular aspects of their networks. This is understandable and necessary to a degree, but it's also a great...

  • Report Leverage AI To Improve Marketing Efficiency

    Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value — And What Marketers Must Do Now To Prepare
    August 24, 2018 | Xiaofeng Wang

    Artificial intelligence (AI) is just beginning to gain widespread traction in marketing as early adopters experiment with it in their marketing practices. At this point, marketers need help...

  • Report The Five Key Success Factors Of Every Digital Business

    Strategic Plan: The Retail eCommerce Playbook
    August 22, 2018 | Sucharita Kodali

    Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...

  • Report Modern B2B Buying Experiences Require A Singular Content Strategy

    Four Practices Align Marketing Content To Both Buyers And Sellers
    August 22, 2018 | Laura Ramos

    Sellers need marketing to support them with content that incorporates the same messages and insights to which buyers respond well. A single B2B content marketing strategy shared by marketing and...

  • Report How To Be A Fast, Fearless, And Flexible Digital Business

    The Best Advice From Forrester's 2018 Digital Transformation Forum
    August 17, 2018 | Martin Gill, Laura Naparstek

    In May 2018, digital business strategy leaders gathered in Chicago for Forrester's Digital Transformation Forum. These leaders have faced digital business transformation challenges like managing...

  • Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    August 17, 2018 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • Report Assess Your Strategic Portfolio Management Maturity

    Assessment: The Strategic Portfolio Management Playbook
    August 16, 2018 | Margo Visitacion

    Strategic portfolio management (SPM) practices enable an organization to select and execute on the investments necessary to embrace a customer-obsessed operating model. This report and assessment...

  • Report Four Steps For Building A Platform Business

    Business Software Architecture, Craft, And Collaboration Are The Keys
    August 16, 2018 | Randy Heffner

    Software is critical to the platform business models digital-first execs across industries from accounting to transportation are pursuing. Beyond delivering the immediate customer value these...

  • Report Enterprise Architecture In 2018 And Beyond

    Vision: The EA Practice Playbook
    August 16, 2018 | Gordon Barnett

    Enterprise architecture (EA) offers tremendous value as firms address digital transformation and how to become customer led, insights driven, fast, and connected. To see how the practice of EA will...

  • Report The Financial Payback For Marketing Measurement

    Business Case: The Marketing Measurement And Insights Playbook
    August 15, 2018 | Jim Nail, Michelle Bishop

    As marketers are increasingly held accountable for the financial returns of their efforts, they need sophisticated measurement that accurately apportions credit to the myriad touchpoints in a...

  • Report B2B Digital Sales Transformation: Three Global Leaders Share Best Practices

    Fuel Your Evolution With An Innovation Mindset
    August 14, 2018 | Mary Shea, Meredith Cain

    B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. We gleaned best practices from three global digital sales leaders at Cisco Systems,...

  • Report IoT Delivery Best Practice: Adopt A Tailored Agile Process

    Tailor Agile Practices To Include Hardware Teams And Rapid Prototyping
    August 13, 2018 | Jeffrey S. Hammond

    This report is one of a series of best practices for building and deploying smart products to the internet of things (IoT). When building solutions for the IoT, teams must modify standard Agile...

  • Report Digital Snakes And Ladders

    Play The Game To Identify Tactics To Improve Your Digital Business Maturity
    August 10, 2018 | Nigel Fenwick

    While every company's digital journey is unique, many tactics to accelerate digital transformation remain common across companies and industries. This report collects these best practices within...

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