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  • Report The Future Of Your Business Depends On Emerging Technology

    Use Forrester's LIFT Framework To Drive Real Differentiation
    November 16, 2018 | Brian Hopkins

    Your business depends on a continuous supply of new technology to achieve its business goals. Beginners tend to approach this demand by fitting new technology to existing business needs. Advanced...

  • Report Fully Leverage Your Tech Investments With A Marketing Technology Office

    Organization: The Enterprise Marketing Technology Playbook
    November 16, 2018 | Joe Stanhope, Rusty Warner

    Empowered customers engage with brands at any point in the customer life cycle, anytime and anywhere. Relevant real-time responses require batch-oriented, channel-focused campaign management teams...

  • Report Take Two Technology Roads To Digital Experience Success

    Road Map: The Digital Experience Delivery Playbook
    November 16, 2018 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to produce your technology road map. You must pursue two paths...

  • Report Marketing Your EA Program

    Continuous Improvement: The EA Practice Playbook
    November 13, 2018 | Gordon Barnett

    Stakeholders must be persuaded to partner with enterprise architecture (EA), but chances are their perception of EA misses the mark. Successful EA leaders work to correct that image using an...

  • Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 12, 2018 | Michele Goetz

    Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • Report Predictions 2019: Cloud Computing

    Cloud Comes Of Age As The Foundation For New Digital Application Platforms, Both Inside And Outside The Data Center
    November 8, 2018 | Dave Bartoletti, Lauren E. Nelson

    Public cloud adoption is mainstream today, but only a small fraction of core business applications run in a public or private cloud. In 2019, a major transformation of legacy apps using powerful...

  • Report Predictions 2019: Distributed Ledger Technology

    Continued Hype And Unrealistic Promises Drive Risk Of A Looming Blockchain Winter
    November 7, 2018 | Martha Bennett, Charlie Dai

    Interest in distributed ledger technology (DLT — AKA blockchain) remains high as CIOs and business decision makers try to ascertain what this technology means for their organizations and what...

  • Report Predictions 2019: Digital Business

    Digital Leaders Reboot To Hedge Against A Downturn
    November 7, 2018 | Allen Bonde, Jacob Morgan

    In 2019, economic uncertainty will stalk the halls and budgets will see pressure. For digital leaders, necessity is the mother of innovation as firms accelerate their recession planning and focus...

  • Report Predictions 2019: Healthcare

    CX Measurement Frameworks, Virtual Care, And AI Come To The Fore

    2019 will be marked by many changes in the healthcare industry. Threats to US healthcare reform loom in midterm elections, ongoing legislation battles, and Supreme Court appointments. Consolidation...

  • Report Predictions 2019: Automation

    Automation Technologies Will Drive Success From The Service Desk To Customer Service And Beyond

    Automation technologies — a diverse set of technologies from robotic process automation (RPA) to business process management (BPM) to artificial intelligence (AI) and beyond — are becoming a key...

  • Report Predictions 2019: The Internet Of Things

    IoT's Business Promise Persists After A Consumer Reckoning

    This report shares Forrester's 2019 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products...

  • Report Predictions 2019: CIO

    A Year Of Rebuilding Foundations And Measured Innovation
    November 5, 2018 | Matthew Guarini, Pascal Matzke

    Technology is a key differentiator for how companies deliver superior customer and employee experiences. CIOs that can take advantage of this opportunity will strengthen their position in the...

  • Report Steer Your Customers' Insurance Journeys With Benchmarks

    Benchmarks: The Digital Insurance Strategy Playbook
    November 2, 2018 | Ellen Carney

    Digital touchpoints must constantly evolve to reflect how consumers and small businesses research, buy, and use insurance. Digital insurance strategy leaders need to deploy digital services that...

  • Report Industrial IoT Platform Vendors Aren't Stealing Their Customers' Data

    Before Sending Data To Any IoT Platform, Know What Questions To Ask
    November 2, 2018 | Paul Miller

    Industrial use cases have quickly become among the most common for the internet of things (IoT). Customers of industrial IoT (IIoT) software platforms are confused about ownership of the data they...

  • Report Lead The Design-Minded Evolution Of Your Firm

    Master Three Design Competencies To Be Successful
    November 2, 2018 | Gordon Barnett

    Design is a key determinant in the success of the modern organization. Though firms are building a competency in design, their efforts are piecemeal and unstructured. CIOs and other tech leaders...

  • Report The Six Key Steps To Instituting Good Experience Design

    Beginner Level: Design Practices For CX Transformation
    October 30, 2018 | Kelly Price, Andrew Hogan, Jennifer Wise

    Getting experience design right is essential to customer experience (CX) transformation — it means performing specific activities required for defining and refining experiences based on your vision...

  • Report Boost Research Speed, Scale, And Experimentation For Breakaway CX

    Advanced Level: Research Practices For CX Transformation
    October 30, 2018 | Kelly Price

    Getting customer research right is essential to CX transformation — it means performing specific activities required for understanding your customers in depth and communicating that understanding...

  • Report Experiment With New Approaches At The Leading Edge Of Design

    Advanced Level: Design Practices For CX Transformation
    October 30, 2018 | Andrew Hogan

    Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...

  • Report Gauge Your CX Management Maturity

    The Assessment Report In The CX Transformation Playbook
    October 29, 2018 | Rick Parrish

    Customer experience (CX) transformations don't happen by accident. They require a methodical approach that ensures thousands of people can work together to consistently produce the right...

  • Report Why And How To Lead A CX Transformation

    The Executive Overview Of The CX Transformation Playbook
    October 29, 2018 | David Truog

    A laser-like focus on CX is the best path to business success. Forrester has proven this by analyzing major brands' financial results and showing that they correlate with how customers perceive...

  • Report The Six Key Steps To Instituting Good Customer Research

    Beginner Level: Research Practices For CX Transformation
    October 29, 2018 | Kelly Price

    Getting customer research right is essential to CX transformation — it means performing specific activities required for understanding your customers in depth and communicating that understanding...

  • Report Automation, AI, And Robotics Aren't Quick Wins

    You Can Derive Value Today, But You're Really Investing For The Decade-Long Journey
    October 29, 2018 | J. P. Gownder

    Automation, artificial intelligence (AI), and robotics have risen to the top of the CIO agenda, but hype and under-performing early experiments raise concerns. Organizations that succeed with these...

  • Report The Forrester Banking Sales Wave™: Canadian Mobile Sites, Q4 2018

    Canadian Banks Need More Compelling Content And Easier Navigation To Win Prospects

    Chequing accounts are central to a customer's relationship with their primary bank, and an increasing number of Canadians are using their mobile phone to find research and apply for an account. To...

  • Report Take The Wheel: Build Your Cloud Computing Strategic Plan Now

    Strategic Plan: The Cloud Computing Playbook
    October 26, 2018 | Dave Bartoletti

    Your customers demand more cloud-enabled experiences. Your business leaders want the latest cloud applications; your developers want new cloud-native tools to deliver software faster; and your tech...

  • Report Optimize Your Cloud Organization For Speed And Customer Delight

    Organization: The Cloud Computing Playbook
    October 26, 2018 | Dave Bartoletti

    Cloud computing is the engine of enterprise digital transformation. Customers drive intense demand for better experiences, and your developers use cloud-enabled development processes, services, and...

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