173 results in Reports
 
Sort by:
Refine
  • Measurement

Search Results

  • Report Scaling Agile: Can The Spotify Approach Work For You?

    Road Map: The Modern Application Delivery Playbook
    March 15, 2019 | Diego Lo Giudice

    Spotify's model for scaling Agile software delivery is gaining interest among enterprises and application development and delivery (AD&D) pros alike, which we learned in our research of and...

  • Report The Forrester Wave™: B2B Customer Analytics, Q1 2019

    The Six Providers That Matter Most And How They Stack Up
    March 11, 2019 | Allison Snow

    In our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and...

  • Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    March 6, 2019 | Mark Grannan, Nick Barber

    Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

  • Report Digital Business Requires Agile Financial Planning

    Performance Management: The Strategic Portfolio Management Playbook
    February 28, 2019 | Margo Visitacion

    In the battle to win new customers, companies have turned to Agile practices to deliver software-based products and services that provide great customer experiences. The shift to Agile dev...

  • Report The State Of IT Maturity, 2018

    The Benchmark Report In The IT Transformation Playbook
    February 25, 2019 | Bobby Cameron

    Forrester surveyed nearly 10,000 global business and technology decision makers to better understand what mature technology leaders are doing to meet their firms' customer-obsessed business needs....

  • Report Monitoring Containerized Microservices? Elevate Your Metrics

    February 25, 2019 | Rich Lane

    As enterprises continue to rapidly adopt containerized microservices, infrastructure and operations (I&O) teams need to address the growing complexities of monitoring these highly dynamic and...

  • Report Professional Industry Analyst Relations Measurement

    Performance Management: The Industry Analyst Relations Playbook
    February 21, 2019 | Kevin Lucas

    Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for as well as...

  • Report Quantifying The Business Value Of SaaS

    Business Case: The SaaS Transformation Playbook
    February 15, 2019 | Liz Herbert, Adam Schlegel

    Software-as-a-service (SaaS) continues to grow in popularity across every type of enterprise application. And SaaS purchases can be both expensive and mission-critical — putting more pressure on...

  • Report The Employee Experience Technology Ecosystem

    Tools And Technology: The Employee Experience Playbook
    February 14, 2019 | David K. Johnson, Andrew Hewitt

    If you hold a traditional view and think about employee experience (EX) from the vantage point of the employee life cycle, from initial hiring to the exit interview, you're missing your single...

  • Report Assess Your Enterprise Content Management Maturity Level

    Assessment: The Enterprise Content Management Playbook
    February 8, 2019 | Cheryl McKinnon

    This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...

  • Report The ROI Of Privacy

    Business Case: The Customer Trust And Privacy Playbook
    February 5, 2019 | Fatemeh Khatibloo, Reggie Lau

    Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...

  • Report Five Key Trends To Benchmark DevOps Progress

    Benchmarks: The Continuous Deployment Playbook
    January 31, 2019 | Charles Betz, Will McKeon-White

    To succeed in the digital age, infrastructure and operations (I&O) professionals must keep abreast of market trends and benchmark across many facets of their business and technology practices. This...

  • Report Benchmark Your Customers' Digital Banking Journeys

    Benchmarks: The Digital Banking Strategy Playbook
    January 9, 2019 | Peter Wannemacher

    Digital banking strategy leaders aim to differentiate with services that meet or exceed customers' needs and expectations. To help them understand where they stand, we developed our Forrester...

  • Report Demystifying Financial Metrics For CX

    January 2, 2019 | Tom Mouhsian

    Customer experience (CX) professionals must trace CX outcomes to core financial metrics in order to establish the material impact of CX performance and initiatives that aim to drive CX quality. For...

  • Report The State Of CX Management Maturity, 2018

    The Benchmark Report In The CX Transformation Playbook
    December 31, 2018 | Rick Parrish

    Organizations that want to provide great customer experience (CX) reliably must master CX management because even a track record of high-quality CX is no guarantee it will continue. Mature CX...

  • Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

    Benchmarks: The Omnichannel Commerce Playbook
    December 19, 2018 | Michelle Beeson

    Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...

  • Report Understand The State Of Identity And Access Management, 2018 To 2019

    Benchmarks: The Identity And Access Management Playbook
    December 19, 2018 | Merritt Maxim, Andras Cser

    This data-driven report provides spending and technology adoption benchmarks for security and risk (S&R) leaders responsible for developing a comprehensive identity and access management (IAM)...

  • Report Top Enterprise Fraud Management And Anti-Money-Laundering Trends

    Consortium, Third-Party, And Blockchain Data Integration Will Transform EFM And AML Solutions And Practices
    December 17, 2018 | Andras Cser

    While enterprise fraud management (EFM) and anti-money laundering (AML) are mature functions, regulatory pressures in Europe and advances in machine learning are rapidly and profoundly changing...

  • Report Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook
    December 12, 2018 | Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed up their progress to remain competitive and catch up with insights-driven businesses. Many firms are stymied by the breadth and depth of...

  • Report Gauge Your Continuous Delivery Maturity

    Assessment: The Continuous Deployment Playbook
    December 11, 2018 | Charles Betz, Will McKeon-White

    Today's customers demand great experiences, and fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must ensure they can continuously deliver innovation, leveraging...

  • Report Measuring Up: Benchmarking Your B2B eCommerce Performance

    Benchmarks: The B2B eCommerce Playbook
    December 7, 2018 | John Bruno

    In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Forrester partnered with B2BecNews to survey B2B digital business professionals...

  • Report Build Capabilities For Measurement Success

    Strategic Plan: The Marketing Measurement And Insights Playbook
    December 7, 2018 | Jim Nail

    Technology, data, and analytics enable a more sophisticated approach to measuring marketing performance than simplistic last-touch methods or brand-lift approaches. But to evolve to a data-driven,...

  • Report Measure GRC Performance To Show Processes And Data Reliability

    Performance Management: The Governance, Risk, And Compliance Playbook
    December 6, 2018 | Renee Murphy

    The more complex a program is, the more difficult it is to mature and maintain it. The more complicated the business process is, the faster and more devastating this breakdown can be. Strong...

  • Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    December 6, 2018 | Mark Grannan, Danielle Jessee

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • Report The State Of Data Security And Privacy: 2018 To 2019

    Benchmarks: The Data Security And Privacy Playbook
    December 5, 2018 | Heidi Shey, Enza Iannopollo

    This data-driven report outlines budgeting and spending, technology adoption plans, and other key breach, data protection, and privacy trends in global firms for 2018 through 2019. Understanding...

Content Type

Apply

Filters

Vendor

Analyst