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The SaaS Transformation Playbook For 2019

Drive Greater Speed, Innovation, And Adoption With SaaS Transformation

Companies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's software-as-a-service (SaaS)...

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  • Report Now Tech: Digital Process Automation Service Providers, Q3 2018

    Forrester's Overview Of 18 Digital Process Automation Service Providers
    July 31, 2018 | Rob Koplowitz

    Digital process automation (DPA) service providers help clients to drive process automation in support of digital transformation. But to access these benefits, application development and delivery...

  • Report US Tech Spending Forecast Highlights The Digital Services Divide

    Shifts In Tech Spending And Overall Economic Outlook Will Amplify The Reshuffling Of The Services Market
    July 19, 2018 | Liz Herbert, Amanda LeClair

    Major shifts in tech spending mean new winners and losers in the services market. This report discusses the effects of 2018 tech spending on the services market and key trends CIOs must consider...

  • Report The Forrester Tech Tide™: Sales And Customer Service Technologies, Q3 2018

    Eighteen Technologies Underpin Customer Engagement
    July 19, 2018 | Kate Leggett, John Bruno

    Delivering differentiated customer experiences is critical to firms' ability to win, serve, and retain customers. To accelerate their performance in sales and customer service, companies are...

  • Report Buy Then Build: The New World Of SaaS Development

    Understanding The Three Models Of Software Delivery With SaaS As A Foundation

    Software-as-a-service (SaaS) and low-code platforms are transforming how companies think about build-versus-buy software-sourcing decisions. Application development and delivery (AD&D) pros now...

  • Report Now Tech: Digital Banking Platforms, Q3 2018

    Forrester's Overview Of 36 Digital Banking Platforms
    July 13, 2018 | Jost Hoppermann

    You can use digital banking platforms to improve customer service and account opening; reduce time to market of new products and services, as well as downtime; and provide the basis for great...

  • Report The SaaS Customer Success Life Cycle

    Continuous Improvement: The SaaS Transformation Playbook
    July 13, 2018 | Liz Herbert

    Software-as-a-service (SaaS) is more than just a software deployment model; it's a business model that ties vendors' success to your own. To drive upsell and renewals and achieve profitability,...

  • Report The State Of Enterprise Marketing Technology, 2018

    Benchmarks: The Enterprise Marketing Technology Playbook
    July 11, 2018 | Joe Stanhope

    B2C marketing professionals must assemble enterprise marketing technology (EMT) stacks to support relevant and engaging customer experiences. For our Q1 2018 Forrester Wave™ evaluations of...

  • Report US Tech Market Outlook For 2018 And 2019

    Cloud Powers Tech Spend To Nearly 7% Growth And Software To 8% Growth
    July 2, 2018 | Andrew Bartels

    CIOs and other tech decision makers will see positive fundamentals in 2018 and 2019. This report lays out Forrester's analysis of how conflicting forces will affect US tech markets in 2018 and 2019...

  • Report IoT Delivery Best Practice: Deploy Regular Software Updates

    Keep Hardware Fresh And Safe With An Over-The-Air Update Process
    June 27, 2018 | Jeffrey S. Hammond

    This report is one of a series of best practices for building and deploying smart products to the internet of things (IoT). Deploying regular software updates makes it possible for developers to...

  • Report Now Tech: Cloud Unified Communications Providers, Q2 2018

    Forrester's Overview Of 24 Cloud Unified Communications Providers
    June 4, 2018 | Art Schoeller

    You can use cloud unified communications (UC) providers to quickly deliver critical UC capabilities to your workers, reduce or eliminate capex investments, and protect existing UC investments. But...

  • Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    May 9, 2018 | Kate Leggett, John Bruno

    CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

  • Report The XaaS Business Model Shift: A Win-Win For B2B Buyers And Sellers

    What B2B Firms Can Learn From The Pivot To SaaS Business Models
    May 1, 2018 | Liz Herbert

    The anything-as-a-service (XaaS) business model creates new opportunities for B2B buyers and sellers. Buyers get a better, faster, and more accessible solution; sellers optimize supply and demand...

  • Report SAP's New ERP Licensing For The Digital Age And What CIOs Should Do About It

    SAP's New Commercial Approach Creates Opportunities And Risks For Its Customers
    April 26, 2018 | Duncan Jones

    If you are one of the many CIOs for whom SAP is a key provider of business applications, you need to act now on its new enterprise resource planning (ERP) licensing for the digital age. This report...

  • Report Now Tech: Service Providers For Next-Generation SAP Products, Q2 2018

    Forrester's Overview Of 33 Service Providers For Next-Generation SAP Products
    April 20, 2018 | Amanda LeClair, Liz Herbert

    SAP customers use service providers for next-generation SAP products to access new skill sets, leverage providers' experience with SAP products, and get an outside perspective on innovation. But to...

  • Report Smart Cloud Contract Negotiation Strategies

    Business Case: The Cloud Computing Playbook
    April 20, 2018 | Bill Martorelli, Liz Herbert

    With accelerating usage of the cloud comes the growing need to contract effectively. The apparent simplicity of the cloud in theory masks considerable complexity in practice. Enterprise customers...

  • Report Mind The Gap When Organizing To Support Contact Center Applications

    Organization: The Contact Centers For Customer Service Playbook
    April 18, 2018 | Art Schoeller

    Contact center applications require high reliability and scale that exceed typical requirements for enterprise applications. Configuring them drives not only the customer experience but the agent...

  • Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

    Benchmarks: The Enterprise Content Management Playbook
    April 16, 2018 | Cheryl McKinnon

    Benchmarks provide enterprise architects and their content management program peers with data to inform their road maps. Content is essential to successful digital business. Use this report to...

  • Report Now Tech: Professional Services Automation Tools, Q2 2018

    Forrester's Overview Of 17 Professional Services Automation Providers
    April 2, 2018 | Margo Visitacion, Alex Kramer

    Customer insights (CI) professionals in project-based businesses can use professional services automation (PSA) tools to improve project delivery by automating critical processes and increasing...

  • Report Software-As-A-Service Solutions Will Broaden PLM's Value

    Use SaaS Implementations To Enable Digital Product Development
    March 7, 2018 | Nate Fleming

    Manufacturers have long used product lifecycle management (PLM) software to track and manage the details of product design, but emerging technologies are changing this mature space. Vendors...

  • Report Benchmark Against Best Practices To Optimize CRM Performance

    Benchmarks: The CRM Playbook
    March 2, 2018 | Kate Leggett, John Bruno

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. We surveyed 221 business and tech...

  • Report Asia Pacific Tech Market Outlook For 2018 To 2019

    Solid Economic Growth And Cloud Adoption Support 6% Growth In 2018 And 5% In 2019
    February 27, 2018 | Andrew Bartels, Frederic Giron

    In most cases, CIOs in the Asia Pacific region will be able to expand their tech budgets at a faster rate as we move into 2018. Tech budgets in the region will continue to shift toward software and...

  • Report Australia Tech Market Outlook, 2018 To 2019

    CIOs Will Focus Investments On Increasing Business Speed
    February 20, 2018 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2018 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • Report Three Trends Shape Digital Services Engagements

    Snapshot Of Three Trends In Forrester's Business Technographics 2017 Services Survey
    February 9, 2018 | Amanda LeClair

    As enterprises strive to transform their organizations with digital technologies, the consulting and system integration marketplace is transforming as well. For this report, we take a look at three...

  • Report India Tech Market Outlook, 2018 To 2019

    India Will Go Through A Phase Of Cautious Spending In 2019
    January 23, 2018 | Ashutosh Sharma

    India's economy is a story of fits and starts. Firms expect the pro-business government to take up aggressive reforms to fast-track economic growth. However, major reforms like demonetization and...

  • Report China Tech Market Outlook, 2018 To 2019

    Technology Investment In Digital Innovation And Ecosystem Expansion Remains Strong As China Reforms
    January 16, 2018 | Charlie Dai

    Technology spending in China will reach $234 billion in 2018 as the Chinese government and enterprises further drive necessary reforms by investing in technologies for digital innovation and...

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